Mid-tier UGC Creators: 25,000 to 100,000 Followers

What mid-tier creators are for

Mid-tier creators are where UGC and influencer pricing start to blur. A quote here usually assumes the creator also posts to their own audience, so separate the production fee from the posting fee in the contract and price usage rights on top of both.

There are 1,311 mid-tier creators in the UGC Agent index at the October 2026 export, listed here with follower bands and platforms. The split is 95% Instagram and 5% TikTok, and the median creator has 42,481 followers. Every creator on this page sits in the mid tier, meaning 25,000 to 100,000 followers, where UGC and influencer pricing start to overlap. Filter the sample below by platform, follower band or country, then run the same brief inside UGC Agent for verified emails and fit scores.

How mid-tier creators compare

The median creator here has 42,481 followers, above the index median of 1,680. 5% post on TikTok against 7% across the index, and 35.2% link a portfolio site against 34.4% overall.

By niche label, the largest overlaps are fitness (11%), travel (9%), beauty (9%), lifestyle (7%). Labels overlap, so a creator can count towards more than one.

By bio language: Spanish (58%), English (40%), Finnish (2%).

The biggest personas inside this list are moms (86), running (60), nutrition (46), healthcare professionals (43).

Inside the mid-tier range (25,000 to 100,000 followers), the middle half of these 1,311 creators sits between 31,851 and 61,722 followers, median 42,481. By display band that is 62% in the 10k to 50k band, 38% in the 50k to 250k band. 35.2% link a portfolio site.

Where mid-tier creators are based

United States (297), Mexico (240), Argentina (173) lead by country among mid-tier creators. The rest are spread across 5 more listed countries plus profiles with no stated location.

Spain (106), Chile (81), Colombia (50) follow. Together the six markets hold 947 of the 1,311 creators here. Use the country lists when shipping, language, or currency decides who you can work with; the mid-tier page for each market keeps the same columns so you can compare pools side by side.

What mid-tier creators cost

Every creator on this page falls in the rate calculator's mid column (25k to 100k). At that tier a 15 to 30 second UGC video typically runs $375, between $250 and $600, a five-photo set about $350, and 12 months of paid usage adds about $375 per video on top of production. Use those as an opening range, not a quote: niche, deliverable count and usage terms move every number.

For the full benchmarks behind this table see influencer rates by tier, ugc video rates, what ugc costs a brand.

2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.