Nutrition UGC Creators

What brands hire nutrition creators for

Dietitians, nutritionists and meal-prep creators. Credentialed creators can speak to ingredients and claims, which matters for supplements and functional food, but they also have professional rules about endorsements, so keep claims inside what the label already supports.

There are 649 nutrition creators in the UGC Agent index at the October 2026 export, listed here with follower bands and platforms. 98% publish on Instagram and 2% on TikTok, with a median of 3,264 followers. The deepest country pools are Mexico and the United States. Use the table to sanity-check the pool before you brief, then run the search in UGC Agent to get contact details and fit scoring.

How nutrition creators compare

The median creator here has 3,264 followers, above the index median of 1,680. 2% post on TikTok against 7% across the index, and 29.6% link a portfolio site against 34.4% overall.

46% of them carry no niche label in the index at all, which is why this list is built from the creator's own bio rather than from the niche taxonomy: a niche search would not surface them.

By niche label, the largest overlaps are food (42%), fitness (27%), lifestyle (4%), parenting (4%). Labels overlap, so a creator can count towards more than one.

By bio language: English (49%), Spanish (40%), Portuguese (6%).

Many also fit another persona: personal trainers (98), moms (37), gym and strength (35).

Only 13% of the 649 nutrition creators have more than 10,000 followers; 51% are in the 1k to 5k range and 15% are under 1,000, with a median of 3,264. Follower figures are shown as bands because exact counts drift between exports. 29.6% link a portfolio site from their profile, a useful second signal that they take briefs.

Where nutrition creators are based

By country, the largest pools of nutrition creators are Mexico (83), United States (32), Chile (29). Country is only known for creators whose profile states it, so treat these as a floor, not the full picture.

After that come Argentina (28), United Kingdom (13), Colombia (8). The six together account for 193 creators. Each country link opens the nutrition list for that market, with its own table, platform split, and follower bands, which is the quickest way to check whether a market has enough depth for a ten-creator test before you brief.

What nutrition creators cost

Mapped to the calculator's tiers, 66% of nutrition creators are nano (under 5k followers), 32% sit between 5k and 50k, and 2% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.

For the full benchmarks behind this table see nano influencer rates, micro influencer rates, ugc video rates.

2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.