Translate the brief
Turn product, persona, niche, location, format, platform, and exclusions into searchable creator criteria.
Creator sourcing software
Move from a creator brief to a qualified outreach list.
UGC Agent turns plain-English sourcing criteria into a repeatable discovery, enrichment, screening, and export workflow. It is built for the part between “we need creators” and “the outreach list is ready.”
Seed and lookalike sourcingProof-backed brand-collab searchSaved preferences and exclusions
Workflow
From request to usable output.
Qualify the profiles
Check public data, email type, portfolio signals, follower range, language, content behavior, and brief relevance.
Hand off cleanly
Export the shortlist or keep working with it through saved lists, outreach drafts, application review, and content analysis.
01
Replace the manual sourcing loop
The usual creator-sourcing workflow starts with hashtags, platform search, browser tabs, copied profile links, email checks, and a spreadsheet. That can work for one small campaign. It becomes expensive when the brief changes, the team needs more creators, or an agency repeats the process for several clients.
UGC Agent preserves the sourcing state. Follow-up prompts can find more people, prune an existing list, relax one saved preference, or continue from uploaded seed creators without starting from an empty spreadsheet.
02
Use evidence instead of follower count alone
UGC work is usually purchased for the content, not only for audience distribution. Screening therefore needs signals beyond reach: creator language in the bio, portfolio links, public contact details, the ability to demonstrate a product, niche relevance, and the content formats visible on the account.
For brand-collaboration searches, UGC Agent can look for recent public posts that mention or tag the specified company and attach a proof URL. It does not fill the list with generic lookalikes when that evidence is missing.
03
Keep direct outreach under your control
UGC Agent classifies available email addresses as personal, creator-owned domain, likely agency, or unknown. When a brief asks for direct creator emails, likely agency and management addresses can be excluded. Classification is an operational aid, not a guarantee of identity or deliverability.
The product can draft short paid-outreach messages from retained creator context, but it does not send messages automatically. Your team reviews compensation, deliverables, rights, deadlines, and claims before contacting anyone.
04
Extend sourcing into campaign operations
Saved leads can be tagged, grouped into custom lists, and tracked through an outreach board. The application-review workflow can import applicant exports, score provided information, inspect public accounts or uploaded samples when requested, and turn accepted applicants into leads.
The same system can research current content patterns, analyze saved creators' public posts, and produce brief or script scaffolds. Each capability is grounded in the user-provided product context and should be reviewed before use.
Questions
What teams usually need to know.
What is creator sourcing software?
It is software that helps teams discover, qualify, organize, and export creator prospects before outreach or campaign management begins.
Can I upload creators I already like?
Yes. Upload seed handles and ask UGC Agent to analyze the pattern before sourcing similar profiles.
Can I exclude existing partners?
Yes. Saved exclusions prevent specified creator emails from being surfaced again.
Does UGC Agent contact creators automatically?
No. It prepares outreach-ready context and drafts, but the user controls sending and negotiation.
Can it find creators who worked with a competitor or reference brand?
It can search for proof-backed recent public brand mentions and retain the evidence URL when available.
Turn the brief into a creator list.
Try a restricted sourcing run free, then upgrade only when you need more visible or monthly creator leads.