Start with the campaign brief
Use the same constraints your team already discusses: product, persona, region, niche, format, exclusions, and must-have contact signals.
Creator sourcing platform
A UGC platform for brands that need the right creators, not another marketplace.
Describe the creator, buyer, niche, location, platform, content style, and contact requirements in plain English. UGC Agent discovers public Instagram and TikTok profiles, enriches the useful candidates, explains fit, and gives your team an outreach-ready list.
Instagram and TikTok discoveryEmail and portfolio signalsCSV, lists, tags, and pipeline stages
Workflow
From request to usable output.
Search beyond a closed roster
UGC Agent researches public creator profiles instead of limiting discovery to people who have joined one marketplace.
Keep the operational context
Every retained creator includes the profile data and scoring context your team needs to screen, export, organize, and contact them.
See it work
Watch a brief turn into a shortlist.
A single run moves through discovery, enrichment, and scoring before anything reaches your saved leads.
Light / dark
Searching Instagram & TikTok4 broad queries expanded from your brief
skincare UGC creator USskincare demo TikTokskincare creator portfolioskincare product review IG
Enriching candidates52 public profiles examined
Scoring fit17 creators passed the screening rubric
Saved to your list17 creators ready to export or contact
Illustrative run with placeholder creators. Actual query count, examined profiles, and kept creators depend on your brief.
Compare and inspect
Choose the platform model before the feature list.
Use the guides to define your operating model, then inspect the sourcing capabilities and work your team will still own.
Best UGC platforms
Compare marketplaces, managed production, and direct sourcing by pricing model and workflow ownership.
Live creator database
Build reusable lists from brief-driven Instagram and TikTok discovery.
Creator email finder
Find public contact signals and review direct, agency, and unknown classifications.
Creator fit scoring
Prioritize human review with transparent public signals and campaign relevance.
UGC application review
Import applicant data, review supplied evidence, and keep the final hiring decision with a person.
Collabstr comparison
Compare a creator marketplace with a direct-sourcing platform for the workflow you need.
UGC agency vs platform
Compare managed production, marketplaces, and direct sourcing by cost, control, and campaign fit.
How to find UGC creators
Plan discovery and screening before choosing the channel that supplies your shortlist.
How to hire UGC creators
Handle outreach, scope, rights, and payment once you have qualified candidates.
01
What is a UGC platform?
A UGC platform is software that helps a brand find creators, commission content, or manage part of a creator campaign. The label covers different operating models: marketplaces connect brands with enrolled creators, managed platforms coordinate production, and direct-sourcing tools help teams discover and contact creators themselves.
UGC Agent is a direct-sourcing UGC platform for teams that already know the kind of content they need but do not want to manually search profiles, copy links, check bios, find emails, and rebuild a spreadsheet for every campaign.
The workflow combines discovery, profile enrichment, UGC-fit scoring, email classification, saved lists, creator tags, pipeline stages, CSV export, outreach drafting, and optional content analysis. The output is a creator prospecting system, not a promise that a creator has accepted a brief or agreed to a rate.
02
How it differs from a UGC marketplace
A marketplace is useful when you want creators to apply inside a managed ecosystem with built-in contracts, content delivery, payments, or usage-rights workflows. UGC Agent is useful when the bottleneck is finding and qualifying creators from the wider social web.
That difference matters for agencies, DTC operators, and niche products. You can search for a precise audience or creative pattern without waiting for a matching marketplace applicant. Your team still owns outreach, negotiation, contracting, approvals, and payment.
03
Use one system from sourcing to outreach
Save creator preferences once, exclude people you already work with, upload seed creators, ask for similar profiles, or find creators with proof of a recent brand collaboration. Results persist across conversations and can be organized into lists or a New → Contacted → Replied → Booked board.
When you need a larger workflow, Premium adds MCP access so the same creator-sourcing tools can run from compatible LLM clients. The web app and MCP share the same server-enforced plan limits and sourcing logic.
04
Who it fits
UGC Agent fits performance marketers, creator marketers, ecommerce teams, agencies, founders, and operators who want qualified creator leads and direct outreach control. It is especially useful when creator fit depends on product-demo ability, content style, location, a public email, or evidence that the profile works in a specific niche.
Choose a full-service marketplace or agency if you need creators contracted, paid, briefed, and managed for you. Choose UGC Agent when you want a faster, repeatable first pass from campaign brief to a contactable shortlist.
05
How to compare UGC platforms
Compare platforms on the creator supply you can access, who initiates contact, which commercial steps happen in-platform, how usage rights are recorded, and which work remains with your team. Then price the full workflow: software or service fees, creator compensation, shipping, revisions, rights, and internal time.
If you are still defining the operating model, compare a marketplace, managed service, and direct-sourcing platform before comparing individual feature lists. The cheapest subscription can be the wrong choice when it leaves your team with work it cannot own; a broader service can be wasteful when those operators already exist in-house.
Questions
What teams usually need to know.
Is UGC Agent a creator marketplace?
No. UGC Agent discovers and qualifies creators from public Instagram and TikTok data. Your team handles outreach, negotiation, contracts, content approvals, and payment.
Can I find creators outside a fixed database?
Yes. Searches are driven by the current brief and public creator profiles rather than a single static roster.
Does it include creator emails?
UGC Agent retains creators with contact signals and classifies available addresses. Availability depends on what the creator publishes publicly.
Can agencies use it across clients?
Yes. Agencies can create separate searches, saved lists, tags, and sourcing preferences for different campaign requirements.
Can I use it from another LLM?
Premium includes a private MCP connection for supported LLM clients.
Turn the brief into a creator list.
Try a restricted sourcing run free, then upgrade only when you need more visible or monthly creator leads.