Start with the campaign brief
Use the same constraints your team already discusses: product, persona, region, niche, format, exclusions, and must-have contact signals.
Describe the creator, buyer, niche, location, platform, content style, and contact requirements in plain English. UGC Agent discovers public Instagram and TikTok profiles, enriches the useful candidates, explains fit, and gives your team an outreach-ready list.
Use the same constraints your team already discusses: product, persona, region, niche, format, exclusions, and must-have contact signals.
UGC Agent researches public creator profiles instead of limiting discovery to people who have joined one marketplace.
Every retained creator includes the profile data and scoring context your team needs to screen, export, organize, and contact them.
Each feature page documents its evidence, limitations, and human review step.
Build reusable lists from brief-driven Instagram and TikTok discovery.
Find public contact signals and review direct, agency, and unknown classifications.
Prioritize human review with transparent public signals and campaign relevance.
Retain recent public brand-mention evidence and its source URL.
Import applications, inspect supplied evidence, and triage the review queue.
Run supported creator-sourcing tools from compatible LLM clients on Premium.
UGC Agent is creator-sourcing software for teams that already know the kind of content they need but do not want to manually search profiles, copy links, check bios, find emails, and rebuild a spreadsheet for every campaign.
The workflow combines discovery, profile enrichment, UGC-fit scoring, email classification, saved lists, creator tags, pipeline stages, CSV export, outreach drafting, and optional content analysis. The output is a creator prospecting system, not a promise that a creator has accepted a brief or agreed to a rate.
A marketplace is useful when you want creators to apply inside a managed ecosystem with built-in contracts, content delivery, payments, or usage-rights workflows. UGC Agent is useful when the bottleneck is finding and qualifying creators from the wider social web.
That difference matters for agencies, DTC operators, and niche products. You can search for a precise audience or creative pattern without waiting for a matching marketplace applicant. Your team still owns outreach, negotiation, contracting, approvals, and payment.
Save creator preferences once, exclude people you already work with, upload seed creators, ask for similar profiles, or find creators with proof of a recent brand collaboration. Results persist across conversations and can be organized into lists or a New → Contacted → Replied → Booked board.
When you need a larger workflow, Premium adds MCP access so the same creator-sourcing tools can run from compatible LLM clients. The web app and MCP share the same server-enforced plan limits and sourcing logic.
UGC Agent fits performance marketers, creator marketers, ecommerce teams, agencies, founders, and operators who want qualified creator leads and direct outreach control. It is especially useful when creator fit depends on product-demo ability, content style, location, a public email, or evidence that the profile works in a specific niche.
Choose a full-service marketplace or agency if you need creators contracted, paid, briefed, and managed for you. Choose UGC Agent when you want a faster, repeatable first pass from campaign brief to a contactable shortlist.
No. UGC Agent discovers and qualifies creators from public Instagram and TikTok data. Your team handles outreach, negotiation, contracts, content approvals, and payment.
Yes. Searches are driven by the current brief and public creator profiles rather than a single static roster.
UGC Agent retains creators with contact signals and classifies available addresses. Availability depends on what the creator publishes publicly.
Yes. Agencies can create separate searches, saved lists, tags, and sourcing preferences for different campaign requirements.
Premium includes a private MCP connection for supported LLM clients.
Try a restricted sourcing run free, then upgrade only when you need more visible or monthly creator leads.