A sheet full of links
Every new video means another row, another copy-paste, and numbers that are out of date the moment you finish.
Creator Tracking
UGC creator tracking,video by video
Add your creators from the CRM or paste their handles. See views, viral rate, CPM and payouts for every TikTok and Instagram video they post, grouped by campaign.
Track 25 creators on Pro, up to 300 on Ultra. 3-day free trial.
Spring launch
OverviewVideosAccountsAll platformsLast 30 days- Views
- 2.48M +38% vs prior
- Engagement
- 4.9% per view
- Spend
- $6,200 12 creators
- CPM
- $2.50 Goal $4.00
ViewsCumulativePer day
Sep 7Sep 14Sep 21Sep 28Oct 5
@jonahfilmsCPM $2.10428K
@mayamakesugcCPM $2.52238K
@priyatriesCPM $2.42186KMost viral videos
0:24
412K views@jonahfilmsCPM $0.73 · 6.1% engaged
@jonahfilmsCPM $0.73 · 6.1% engaged41K views@lena.ugc · 3.2K followers
118K views@mayamakesugc3.8x
Payouts12 creators
Jonah Reyes$900Paid
Lena Fischer$250PaidPriya Nair$450Approved
Zara Ahmed$180PendingSpend $6,200 of $8,00078%
CPM $2.50$1.50 under the $4.00 goal
- 6metrics on one chart: views, engagement, likes, comments, shares and bookmarks
- 9x+a creator’s own median views marks a viral video. 24x+ is high viral
- 5payout statuses, from Not set to Paid, on every creator
- 300creators tracked on Ultra. Pro tracks 25, Premium 100
Why teams switch
Your creators posted. Now what did you get?
Most UGC programs are tracked in a spreadsheet of video links. Someone copies view counts in on Fridays, works out CPM with a formula, and asks in DMs who has been paid.
Views without context
40K views is a hit for a nano creator and a miss for a 500K one. Raw numbers don’t tell you which videos broke out.
Paying without the math
Flat fees, per-video rates and CPM deals all mix together, so nobody knows the real cost per view or who is still owed.
What’s inside
Every video, measured against the creator who made it. So you know what broke out, what it cost, and who to book again.
Spot the videos that break out
Videos at 9x a creator’s own median are viral, 24x+ high viral. See the split across every video in a campaign.
Know your real CPM
Set each creator’s fee as flat, per video or CPM. Spend, CPM and cost per engagement work themselves out.
Run campaigns as collections
Group creators, decide which videos count with match terms and dates, and set a CPM goal, budget and posting target.
How it works
From handle to CPM in four steps.
Start with the creators you already work with. Pro tracks 25 of them.
Start free01
Add your creators
Add creators straight from the Creator CRM, or paste TikTok and Instagram handles or profile links. Their public videos come in with views, likes, comments, shares and bookmarks.
- Track 25 creators on Pro, 100 on Premium and 300 on Ultra or Enterprise
- Works for your own creators, competitors’ creators or accounts you study for inspiration
02
Group them into a collection
A collection is a campaign. Match terms decide which videos count (a hashtag, a product name), start and end dates set the window, and targets give you something to measure against.
- CPM goal, budget and posts per week
- Filter any view by collection, accounts, platform and 9 date ranges
03
Read the overview
One chart for views, engagement, likes, comments, shares or bookmarks, cumulative or per day, with modules for the videos and creators behind the numbers.
- Most viral videos, virality median, duration analysis and top accounts
- Engagement breakdown, posting schedule, metrics breakdown, payouts and video stats
04
Settle payouts
Set each creator’s fee and track their payout from Not set to Pending, Approved, Paid or Assumed paid. Spend, CPM and cost per engagement update with every refresh.
- Stats refresh when you open the tab and the data is older than 12 hours
- Hit refresh any time you want the latest numbers
Reading a creator
Judge every creator against their own baseline.
The Accounts tab puts each creator’s numbers side by side, scaled to their own audience, so a 3K nano creator and a 40K micro creator can be compared fairly.
- Views gained, average and median views, and average views against follower count
- Viral rate (9x+ the creator’s median), high viral rate (24x+) and outlier videos
- A health score from 1 to 10, plus engagement and posting activity against your target
- Fee, spend, CPM and cost per engagement for every creator in the collection
AccountsOverviewVideosAccounts
CreatorViewsMedianViralHealthCPM
Jonah Reyes7.9K428K9.4K1 of 38$2.10Maya Okafor18.4K238K47K0 of 49$2.52Priya Nair42.1K186K61K0 of 37$2.42
Sam Carter12.6K140K24K0 of 57$3.50Lena Fischer3.2K94K14K1 of 58$2.66Showing 5 of 12 creators
Jonah ReyesHealth 8/10 · $300 per video8- Avg. views vs followers
- 18.1x
- Viral rate
- Posting this week
- 1 of 1
- Outliers
- 1
- Spend
- $900
- CPM · per engagement
- $2.10 · $0.03
Paying creators
See what every view cost, and who’s been paid.
Fees, spend and payout status sit next to performance, so the conversation about rebooking a creator starts with the numbers instead of a hunch.
- Fees as a flat amount, a rate per video or a CPM rate, set per creator
- Payout status per creator: Not set, Pending, Approved, Paid or Assumed paid
- Spend and CPM for the whole collection, checked against your CPM goal and budget
- Creators come from your Creator CRM, so rates and deals stay in one place
PayoutsSpring launch
- Spend
- $6,200 12 creators
- CPM
- $2.50 Goal $4.00
- Budget used
- 78%
CreatorFeeSpendStatus
Jonah Reyes$300 per video × 3$900PaidMaya Okafor$150 per video × 4$600ApprovedSam Carter$3.50 CPM 140K views$490PendingLena Fischer$250 flat $250PaidZara Ahmed$180 flat $180Pending
Noah KimFee not set n/aNot setSpend by status$6,200
- Paid
- $2,600
- Assumed paid
- $450
- Approved
- $1,520
- Pending
- $1,180
- Not set
- $450
Before and after
Your tracking sheet vs. Creator Tracking.
The spreadsheet
- Pasting view counts in by hand
- Raw views with no baseline
- Finding hits by accident
- CPM worked out in a formula
- Payment status lost in DMs
- One tab per campaign
With Creator Tracking
- Stats for every video, refreshed on open
- Views against the creator’s own median
- Viral (9x+) and high viral (24x+) flagged
- CPM and cost per engagement per creator
- Pending, Approved or Paid on every creator
- Collections with match terms and targets
Who it’s for
Is Creator Tracking right for you?
- 01
DTC and e-commerce brands
Paying creators for product videos and deciding who to rebook.
- Paying per video or flat fee
- Watching CPM against a goal
- Rebooking what works
- 02
Mobile apps and app studios
Running creator accounts at volume with posting targets.
- CPM deals
- Posts per week targets
- Spotting viral formats early
- 03
UGC agencies and freelancers
Reporting on several clients’ creators from one workspace.
- A collection per client
- Payout status in one place
- Up to 300 creators on Ultra
Probably not for you if
- You need YouTube tracking
- You need Slack or Discord alerts on new videos
- You need shareable client report links
Customer proof
It starts with the right creators. Teams that source with UGC Agent run real campaigns.
Overgrow
34active campaign conversations from 225 creator emails
Overgrow emailed 225 creators sourced with UGC Agent, got 99 replies (a 44% reply rate) and turned them into 34 active campaign conversations.
“Everything landed in inboxes, nothing bounced or spam-foldered.”
The Viral App
30+mobile app clients, 5,000+ creator leads
Read the storyThese results come from sourcing creators with UGC Agent. Creator Tracking is where those creators’ videos get measured once they start posting.
How the numbers work
Public stats, your fees, honest refreshes.
Here is exactly where each number comes from and when it updates, so you know what you are reporting on.
What it doesn’t do
- No scheduled daily refresh: stats update when you open the tab or press refresh
- No Slack or Discord alerts, and no public share links
- No milestone bonuses
- Instagram and TikTok only, and not available through the developer API
- 01
Public stats on public videos
Views, likes, comments, shares and bookmarks come from each creator’s public TikTok and Instagram videos. Nothing to connect, and creators don’t need to grant access.
- 02
Refreshed when you look
Opening the tab refreshes any data older than 12 hours, and the refresh button pulls the latest numbers on demand. There is no background schedule, so a tracker you never open doesn’t update.
- 03
Viral is relative
A video is viral at 9x the creator’s own median views and high viral at 24x+. That keeps a 5K creator’s breakout from being buried under a 500K creator’s average.
- 04
Your fees, your math
Spend comes from the fee you set per creator: flat, per video or CPM. CPM and cost per engagement are worked out from that spend and the public stats, and payout status is whatever your team marks it.
Track 25 creators on Pro. Scale to 300.
Every plan gets the full Overview, Videos and Accounts tabs, collections and payouts. Plans differ in how many creators you can track. Compare plans
- Pro$29/moTrack 25 creators
- Premium$59/moTrack 100 creators, 5 seats
- Ultra$199/moTrack 300 creators, 10 seats
What is Creator Tracking?
UGC creator tracking inside UGC Agent. You add TikTok and Instagram creators, group them into collections, and see views, engagement, viral rate, CPM and payout status for every video they post, across Overview, Videos and Accounts tabs.
How often do the stats update?
When you open the tab, any data older than 12 hours refreshes, and you can press refresh for the latest numbers at any time. There is no scheduled background refresh, so stats are as fresh as the last time you or a teammate looked.
How do I add creators?
Add them from your Creator CRM, or paste TikTok and Instagram handles or profile links. Creators don’t need to connect an account or grant access, because tracking uses public stats.
What counts as a viral video?
A video is viral when it gets 9x or more the creator’s own median views, and high viral at 24x or more. Measuring against each creator’s median means small creators’ breakouts show up, instead of being drowned out by big accounts.
How are spend and CPM calculated?
You set each creator’s fee as a flat amount, a rate per video, or a CPM rate. Spend follows from that fee and the videos in the collection, CPM is spend per 1,000 views, and cost per engagement is spend divided by likes, comments, shares and bookmarks.
How many creators can I track?
Pro tracks 25 creators, Premium 100, and Ultra or Enterprise 300. Every plan gets the full feature set, including collections, payouts and every overview module.
Can I track creators who don’t work for me?
Yes. Collections can be a campaign, a set of competitors’ creators, or accounts you follow for inspiration. To study a competitor’s whole program, open it in UGC Brands, which maps every creator account posting for the brand.
See which creator videos are worth paying for.
Start a 3-day free trial and get views, viral rate, CPM and payout status for every video they post.