UGC Agent's UGC Brands dataset tracks 6 brands' creator programs from public TikTok and Instagram data. As of 5 October 2026, it counts 682 attributed accounts that posted 5,843 brand videos and drew 73.7M views in 30 days. StudyFetch posts the most; Cal AI gets the most views per video.
- Brands
- 6with real program data
- Accounts
- 682confirmed and likely
- Videos, 30 days
- 5,843brand videos
- Views, 30 days
- 73.7Mon those videos
Most published numbers about brand UGC programs come from the brand, an agency case study or a single viral video. This dataset counts the accounts and videos directly, applies the same attribution rules to every brand, and publishes the aggregate so you can compare programs on equal terms. It is built from the UGC Brands database inside UGC Agent.
All brands compared
Thirty-day figures cover brand videos posted in the 30 days to each brand's measured date. "Model" and "Main marker" are computed from the data; the brand pages show the thresholds.
| Brand | Accounts | Active 30d | Videos 30d | Views 30d | Median views | Median followers | Main marker | Model | Measured |
|---|---|---|---|---|---|---|---|---|---|
| CantinaAI character social app | 122 | 88 | 1,649 | 28.6M | 602 | 92 | Program hashtag | Volume | 2026-10-05 |
| Cal AIAI calorie tracking app | 56 | 30 | 90 | 22.2M | 32K | 62K | Promo codes | Reach | 2026-10-05 |
| StudyFetchAI study app | 205 | 130 | 2,771 | 14.4M | 559 | 177 | Handle naming | Volume | 2026-10-05 |
| CelsiusEnergy drink | 177 | 145 | 605 | 6.1M | 822 | 4K | Program hashtag | Ambassador | 2026-10-05 |
| AnaraAI study & research app | 67 | 33 | 663 | 2.3M | 684 | 181 | Bio statement | Volume | 2026-10-05 |
| Jenni AIAI academic writing app | 55 | 10 | 65 | 130K | 378 | 94 | Program hashtag | Ambassador | 2026-10-05 |
What the comparison shows
- Volume and reach are two different programs. StudyFetch posted 2,771 brand videos in 30 days at a median of 559 views each. Cal AI posted 90 at a median of 32K. Both drew millions of views (14.4M and 22.2M) with very different creators.
- Creator size varies by two orders of magnitude. Median followers run from 92 (Cantina) to 62K (Cal AI). Programs whose median account has under 1,000 followers average 3.9 brand videos per active account per week; the others average 0.8.
- Every program is hit-driven. The top 10% of brand videos drove between 71% (Cal AI) and 93% (Cantina) of 30-day views. A median video is a far better planning number than a mean.
- Each program leaves a different fingerprint. Cantina: a program hashtag; Cal AI: creator promo codes in the caption; StudyFetch: account names built on the brand name; Celsius: a program hashtag; Anara: bios that say the account posts for the brand; Jenni AI: a program hashtag.
The five app programs are compared in more depth in how apps run UGC on TikTok.
Brand pages
- CantinaAI character social app122 accounts28.6M views 30d602 medianVolume model, program hashtag
- Cal AIAI calorie tracking app56 accounts22.2M views 30d32K medianReach model, promo codes
- StudyFetchAI study app205 accounts14.4M views 30d559 medianVolume model, handle naming
- CelsiusEnergy drink177 accounts6.1M views 30d822 medianAmbassador model, program hashtag
- AnaraAI study & research app67 accounts2.3M views 30d684 medianVolume model, bio statement
- Jenni AIAI academic writing app55 accounts130K views 30d378 medianAmbassador model, program hashtag
Method
Finding candidate accounts
For each brand we search TikTok for the brand's program hashtag, keywords and caption templates, look up Instagram hashtags and tagged posts, and re-check accounts surfaced by earlier research. Every author whose caption carries brand evidence becomes a candidate. We then read each candidate's public profile and up to 40 recent videos.
Attribution: confirmed, likely, possible
A brand name alone never attributes an account, because brand names collide with common words and personal names. Each account is scored on public evidence: a bio that says it posts for the brand, account naming that matches the program, a program hashtag, a reused program caption or promo code, repeated brand mentions in category context, and ad disclosures. Bio statements, program account naming and two or more program-hashtag posts make an account confirmed. Strong evidence with support, or recurring disclosed brand posts, makes it likely. One-off mentions stay possible. Every KPI counts confirmed and likely accounts only.
What counts as a brand video
On a dedicated account (one that exists for the brand) every video since its first brand video counts. On a personal account only videos that reference the brand count. Thirty-day views are the public view counts, at measurement time, of brand videos posted in the 30-day window.
Format, hook type and geography
Video length and slideshow share come from platform metadata. Caption hook type is a keyword classification of each caption's opening line into question, tip or how-to, relatable reaction, routine moment, benefit claim, story or skit, tags only, or other. Creator language comes from video metadata and captions; creator country comes from bios and is unknown for most accounts. Audience location is not public.
Cite this data: UGC Agent, "UGC Brands dataset", UGC Brands database, measured 5 October 2026, https://ugcagent.app/ugc-brands/
Limits
- Counts are a lower bound. Accounts that never use a program marker, hashtag or brand mention cannot be attributed from public data.
- Up to 40 recent videos are read per account, so the most prolific accounts are undercounted.
- Views include paid boosting. Paid and organic views cannot be separated from public data.
- Creator-economy figures go stale fast. Each brand page shows its measured date; treat numbers older than a quarter as history.
New to the vocabulary? Start with user-generated content, UGC marketing and brand ambassador. To find creators for your own program, browse the UGC creator directory or check UGC rates.