As of 10 October 2026, UGC Agent attributes 86 TikTok accounts to Dr. Squatch's UGC program (55 confirmed, 31 likely). In the prior 30 days they posted 280 brand videos that drew 22.6M views, a median of 1.3K each. Most are established creators (median 114K followers), tagging #drsquatchpartner.
- Accounts
- 8655 confirmed
- Views, 30 days
- 22.6Mbrand videos only
- Videos, 30 days
- 2809.3 a day
- Median views
- 1.3Kper brand video
Dr. Squatch UGC program in numbers
Every figure counts the 86 confirmed and likely accounts. Thirty-day figures cover brand videos posted between 11 September 2026 and 10 October 2026.
| Metric | Value | Note |
|---|---|---|
| Accounts counted | 86 | 55 confirmed, 31 likely |
| Possible accounts (not counted) | 9 | Brand mentions without a program marker |
| Platform split (accounts) | 86 TikTok (Instagram not scanned) | |
| Active in the last 30 days | 75 | 46 in the last 7 days |
| New accounts in 30 days | 52 | First brand video inside the window |
| Brand videos, 30 days | 280 | 9.3 a day |
| Videos per active account per week | 0.9 | |
| Views, 30 days | 22.6M | Lifetime views of videos posted in the window |
| Median views per brand video | 1.3K | Mean 81K |
| Videos over 100,000 views | 34 | 76 over 10,000 |
| Hit rate | 7.5% | Videos at 10x their account's median |
| Top 10% of videos, share of views | 87% | |
| Engagement rate | 2.3% | Likes, comments, shares and saves over views |
| Median followers | 114K | 12% under 1,000 |
| Dedicated accounts | 0 of 86 | Post for the brand on every video |
| Median video length | 28 seconds | 1.1% slideshows |
| Earliest tracked brand video | June 2024 | Within the videos we read |
| Reported base pay per video | Not public | |
| Program model (computed) | Reach | |
| Measured | 10 October 2026 | 30-day window ends on this date |
How Dr. Squatch's UGC program runs
Read from the numbers above, not from interviews. The program fits the reach model: established creators with their own audiences, posting less often.
- Established creators, not new accounts. The median account has 114K followers and 44 of 86 have over 100,000. Only 0 accounts are dedicated to Dr. Squatch; the rest are personal accounts that mix brand videos into their usual content.
- Low posting frequency per creator. Active accounts posted 0.9 brand videos a week each (9.3 a day across the program), and the median brand video drew 1.3K views.
- 87% of the roster is active. 75 of 86 accounts posted a brand video in the last 30 days, 46 in the last 7, and 52 accounts posted their first brand video in the window.
- Views come from a few hits. The top 10% of brand videos drove 87% of 30-day views. 34 videos passed 100,000 views and 7.5% reached 10x their account's own median.
- Measured on TikTok only. This measurement read TikTok; Instagram was not scanned for Dr. Squatch, so creators who post for the brand only on Instagram are not in these numbers.
- Disclosure is visible. 74% of brand videos carry an ad disclosure in the caption or a platform ad label.
Dr. Squatch's per-video pay is not public. For typical rates by creator size, see our UGC rates benchmarks.
Content format and caption hook mix
The most common length is 15 to 30 seconds (43% of videos with a known length); slideshows are 1.1% of brand videos. By caption, the leading hook types are hashtags or tags only (15%) and relatable reaction or POV (14%).
- Promo code in caption
- 0%
- Ad disclosure
- 74.3%
- Brand named in caption text
- 6.8%
- Program hashtag
- 71.8%
Hook type is classified from the opening line of each caption across brand videos posted in the 30-day window. On-screen text and the spoken hook are not public data, so this is the caption hook only; "other statement" is kept as its own bucket rather than forced into a type. For how hooks are scored in paid social, see hook rate, or draft your own with the UGC hook generator.
Who the creators are
All 86 counted accounts are on TikTok, because this measurement read TikTok only. Instagram was not scanned for Dr. Squatch, so there is no platform split to report.
Looking for creators like these? Browse lifestyle UGC creators, dad UGC creators, TikTok lifestyle creators in our creator directory, with counts and follower bands.
How the program is identified
Dr. Squatch's program is easiest to spot by its program hashtags. Of 280 30-day brand videos, 72% carry one (#drsquatchpartner on 126, #drsquatchsuperbrandday on 108, #squatchpartner on 1). The brand name alone never attributes an account, because brand names collide with common words, other products and personal names.
Accounts with a bio statement, account naming that matches the program, or two or more program-hashtag posts are confirmed. A reused program caption or hashtag plus supporting evidence makes an account likely. Read the full rules in the dataset method.
Where the data is thin
- This measurement covers TikTok only. Instagram was not scanned for Dr. Squatch, so accounts that post for the brand only on Instagram are missing and every count here is a TikTok-only lower bound.
- Country is unknown for 86 of 86 accounts, because many bios give no location. Content language is the better market signal: 99% of accounts with a detected language post in English.
- 9 more accounts mention Dr. Squatch without a program marker. They are listed as "possible" in the app and left out of every number here.
- Views are public view counts and include any paid boosting (Spark Ads, partnership ads). Paid and organic views cannot be separated from public data.
Method
UGC Agent searched TikTok for Dr. Squatch program evidence (Instagram was not scanned in this measurement), checked 180 candidate accounts, profiled 95 and read 2,635 videos. Each account was scored on public evidence only and every number counts confirmed and likely accounts. Thirty-day views are the public view counts, on 10 October 2026, of brand videos posted in the window. Dedicated accounts count every video since their first brand video; other accounts count only videos that reference the brand.
Public reporting on the program that we checked against:
- GRIN: Dr. Squatch x IShowSpeed Million Dollar Mission UGC brief ($50 fee, usage rights) and Superfiliate referral
- Marketing Dive: why Dr. Squatch is investing in experiences with IShowSpeed (MSCHF, markets, Walmart hubs)
- Dexerto: IShowSpeed and Dr. Squatch $1M giveaway mechanics
- Ads of the World: Million Dollar Mission campaign
- Wikipedia: Dr. Squatch (2013 founding, Unilever acquisition)
- TikTok #drsquatchpartner tag (57 of 80 probe authors, 2026-10-10)
Cite this data: UGC Agent, "How Dr. Squatch runs UGC", UGC Brands database, measured 10 October 2026, https://ugcagent.app/ugc-brands/dr-squatch/
The account roster and playbook are in UGC Agent
This page is the Overview. The full Dr. Squatch record lives in the app's UGC Brands database:
- Accounts: all 95 attributed accounts with followers, output, best video and the evidence behind each attribution.
- Videos: 355 tracked brand videos, sortable by views and by how far each beat its account's median.
- Playbook: the caption openers creators reuse, the hashtags with median views, video length versus views, posting schedule and how program accounts are named.
Every account starts with a 3-day free trial, no card required. The trial opens the Overview and Method tabs with a preview of the top accounts and most-viewed videos. On paid plans, Pro opens Overview and Method; Accounts, Videos and Playbook open on Premium.