How Celsius runs UGC: 177 creator accounts, measured

Celsius UGC program in numbers

Every figure counts the 177 confirmed and likely accounts. Thirty-day figures cover brand videos posted between 6 September 2026 and 5 October 2026.

How Celsius's UGC program runs

Read from the numbers above, not from interviews. The program fits the ambassador model: personal accounts that tag the brand inside their normal content.

• Nano creators with their own audiences. The median account has 4K followers and only 20% are under 1,000. The median account is 7 years old, so these are existing personal accounts, not accounts opened for the program. 46 of 177 are dedicated to the brand.
• Low posting frequency per creator. Active accounts posted 1 brand video a week each (20.2 a day across the program), and the median brand video drew 822 views.
• 82% of the roster is active. 145 of 177 accounts posted a brand video in the last 30 days, 104 in the last 7, and 64 accounts posted their first brand video in the window.
• Views come from a few hits. The top 10% of brand videos drove 91% of 30-day views. 7 videos passed 100,000 views and 3.5% reached 10x their account's own median.
• Instagram outperforms its share of posts. Instagram carried 15% of brand videos but 68% of 30-day views.
• Disclosure is visible. 19% of brand videos carry an ad disclosure in the caption or a platform ad label.

Celsius's per-video pay is not public. For typical rates by creator size, see our UGC rates benchmarks.

Content format and caption hook mix

The most common length is under 15 seconds (46% of videos with a known length); slideshows are 14.7% of brand videos. By caption, the leading hook types are hashtags or tags only (16%) and routine, food or workout moment (11%).

Promo code in caption

0.2%

Ad disclosure

18.8%

Brand named in caption text

7.9%

Program hashtag

36.4%

Hook type is classified from the opening line of each caption across brand videos posted in the 30-day window. On-screen text and the spoken hook are not public data, so this is the caption hook only; "other statement" is kept as its own bucket rather than forced into a type. For how hooks are scored in paid social, see hook rate, or draft your own with the UGC hook generator.

Who the creators are

Celsius's counted accounts split 146 TikTok to 31 Instagram. Instagram carried 15% of 30-day videos but 68% of views.

Looking for creators like these? Browse fitness UGC creators, lifestyle UGC creators, TikTok fitness creators in our creator directory, with counts and follower bands.

How the program is identified

Celsius's program is easiest to spot by its program hashtags. Of 605 30-day brand videos, 36% carry one (#celsiusambassador on 195, #celsiuslivefit on 75, #celsiusoncampus on 16). The brand name alone never attributes an account, because brand names collide with common words, other products and personal names.

Accounts with a bio statement, account naming that matches the program, or two or more program-hashtag posts are confirmed. A reused program caption or hashtag plus supporting evidence makes an account likely. Read the full rules in the dataset method.

Where the data is thin

• Country is unknown for 76 of 177 accounts, because most bios give no location. Content language is the better market signal: 93% of accounts with a detected language post in English.
• 2 more accounts mention Celsius without a program marker. They are listed as "possible" in the app and left out of every number here.
• Views are public view counts and include any paid boosting (Spark Ads, partnership ads). Paid and organic views cannot be separated from public data.

Method

UGC Agent searched TikTok and Instagram for Celsius program evidence, checked 200 candidate accounts, profiled 190 and read 4,940 videos. Each account was scored on public evidence only and every number counts confirmed and likely accounts. Thirty-day views are the public view counts, on 5 October 2026, of brand videos posted in the window. Dedicated accounts count every video since their first brand video; other accounts count only videos that reference the brand.

Public reporting on the program that we checked against:

• CELSIUS Brand Ambassador Program FAQ
• CELSIUS Brand Ambassadors page
• CELSIUS U paid campus program
• Official TikTok post recruiting campus reps (#CELSIUSU)
• CELSIUS Canada ambassador page (apply on club.co)
• Club case study: Celsius UK & Ireland, ~2,000 members, 972 posts and stories since Aug 2025

Cite this data: UGC Agent, "How Celsius runs UGC", UGC Brands database, measured 5 October 2026, https://ugcagent.app/ugc-brands/celsius/