As of 10 October 2026, UGC Agent attributes 62 TikTok accounts to Native's UGC program (29 confirmed, 33 likely). In the prior 30 days they posted 85 brand videos that drew 1.1M views, a median of 226 each. Most are nano creators (median 6.5K followers), tagging #nativepartner.
- Accounts
- 6229 confirmed
- Views, 30 days
- 1.1Mbrand videos only
- Videos, 30 days
- 852.8 a day
- Median views
- 226per brand video
Native UGC program in numbers
Every figure counts the 62 confirmed and likely accounts. Thirty-day figures cover brand videos posted between 11 September 2026 and 10 October 2026.
| Metric | Value | Note |
|---|---|---|
| Accounts counted | 62 | 29 confirmed, 33 likely |
| Possible accounts (not counted) | 20 | Brand mentions without a program marker |
| Platform split (accounts) | 62 TikTok (Instagram not scanned) | |
| Active in the last 30 days | 40 | 21 in the last 7 days |
| New accounts in 30 days | 35 | First brand video inside the window |
| Brand videos, 30 days | 85 | 2.8 a day |
| Videos per active account per week | 0.5 | |
| Views, 30 days | 1.1M | Lifetime views of videos posted in the window |
| Median views per brand video | 226 | Mean 13K |
| Videos over 100,000 views | 2 | 5 over 10,000 |
| Hit rate | 4.7% | Videos at 10x their account's median |
| Top 10% of videos, share of views | 98% | |
| Engagement rate | 0.5% | Likes, comments, shares and saves over views |
| Median followers | 6.5K | 13% under 1,000 |
| Dedicated accounts | 0 of 62 | Post for the brand on every video |
| Median video length | 24 seconds | 2.4% slideshows |
| Earliest tracked brand video | March 2023 | Within the videos we read |
| Reported base pay per video | Not public | |
| Program model (computed) | Ambassador | |
| Measured | 10 October 2026 | 30-day window ends on this date |
How Native's UGC program runs
Read from the numbers above, not from interviews. The program fits the ambassador model: personal accounts that tag the brand inside their normal content.
- Nano creators with their own audiences. The median account has 6.5K followers and only 13% are under 1,000. The median account is 6 years old, so these are existing personal accounts, not accounts opened for the program. 0 of 62 are dedicated to the brand.
- Low posting frequency per creator. Active accounts posted 0.5 brand videos a week each (2.8 a day across the program), and the median brand video drew 226 views.
- 65% of the roster is active. 40 of 62 accounts posted a brand video in the last 30 days, 21 in the last 7, and 35 accounts posted their first brand video in the window.
- Views come from a few hits. The top 10% of brand videos drove 98% of 30-day views. 2 videos passed 100,000 views and 4.7% reached 10x their account's own median.
- Measured on TikTok only. This measurement read TikTok; Instagram was not scanned for Native, so creators who post for the brand only on Instagram are not in these numbers.
- Disclosure is visible. 80% of brand videos carry an ad disclosure in the caption or a platform ad label.
Native's per-video pay is not public. For typical rates by creator size, see our UGC rates benchmarks.
Content format and caption hook mix
The most common length is 15 to 30 seconds (52% of videos with a known length); slideshows are 2.4% of brand videos. By caption, the leading hook types are hashtags or tags only (22%) and benefit or result claim (14%).
- Promo code in caption
- 0%
- Ad disclosure
- 80.0%
- Brand named in caption text
- 12.9%
- Program hashtag
- 85.9%
Hook type is classified from the opening line of each caption across brand videos posted in the 30-day window. On-screen text and the spoken hook are not public data, so this is the caption hook only; "other statement" is kept as its own bucket rather than forced into a type. For how hooks are scored in paid social, see hook rate, or draft your own with the UGC hook generator.
Who the creators are
All 62 counted accounts are on TikTok, because this measurement read TikTok only. Instagram was not scanned for Native, so there is no platform split to report.
Looking for creators like these? Browse beauty UGC creators, lifestyle UGC creators, TikTok lifestyle creators in our creator directory, with counts and follower bands.
How the program is identified
Native's program is easiest to spot by its program hashtag. Of 85 30-day brand videos, 86% carry one (#nativepartner on 73). The brand name alone never attributes an account, because brand names collide with common words, other products and personal names.
Accounts with a bio statement, account naming that matches the program, or two or more program-hashtag posts are confirmed. A reused program caption or hashtag plus supporting evidence makes an account likely. Read the full rules in the dataset method.
Where the data is thin
- This measurement covers TikTok only. Instagram was not scanned for Native, so accounts that post for the brand only on Instagram are missing and every count here is a TikTok-only lower bound.
- Country is unknown for 62 of 62 accounts, because many bios give no location. Content language is the better market signal: 94% of accounts with a detected language post in English.
- 20 more accounts mention Native without a program marker. They are listed as "possible" in the app and left out of every number here.
- Only 85 brand videos fall in the 30-day window, so medians and mixes on this page are indicative rather than precise.
- Views are public view counts and include any paid boosting (Spark Ads, partnership ads). Paid and organic views cannot be separated from public data.
Method
UGC Agent searched TikTok for Native program evidence (Instagram was not scanned in this measurement), checked 180 candidate accounts, profiled 82 and read 2,384 videos. Each account was scored on public evidence only and every number counts confirmed and likely accounts. Thirty-day views are the public view counts, on 10 October 2026, of brand videos posted in the window. Dedicated accounts count every video since their first brand video; other accounts count only videos that reference the brand.
Public reporting on the program that we checked against:
- Native: creator affiliate terms (P&G), #NativePartner, @native tag, #giftedByNative
- Native homepage (official @native TikTok and Instagram links)
- Centus case study: Native's always-on YouTube creator program since 2019
- Practical Ecommerce: Native founder Moiz Ali on scaling and the sale to P&G
- TikTok #nativepartner tag (61 of 110 probe authors, 2026-10-10)
Cite this data: UGC Agent, "How Native runs UGC", UGC Brands database, measured 10 October 2026, https://ugcagent.app/ugc-brands/native/
The account roster and playbook are in UGC Agent
This page is the Overview. The full Native record lives in the app's UGC Brands database:
- Accounts: all 82 attributed accounts with followers, output, best video and the evidence behind each attribution.
- Videos: 140 tracked brand videos, sortable by views and by how far each beat its account's median.
- Playbook: the caption openers creators reuse, the hashtags with median views, video length versus views, posting schedule and how program accounts are named.
Every account starts with a 3-day free trial, no card required. The trial opens the Overview and Method tabs with a preview of the top accounts and most-viewed videos. On paid plans, Pro opens Overview and Method; Accounts, Videos and Playbook open on Premium.