Scoring methodology
An explainable first-pass rubric, not a prediction of creator performance.
Baseline public signals
The implemented rubric awards points for UGC language in the username, display name, or bio; an available email; portfolio language; known portfolio hosts; and structured niche information. The result includes the reasons that contributed to the score.
Default exclusions
The default micro-UGC workflow excludes private profiles, accounts outside the configured follower range, strongly non-English bios, missing emails, scores below the keep threshold, and profiles that fail the campaign-relevance gate. User preferences can add further constraints.
Email classification
Available addresses are classified as personal, creator-owned domain, likely agency, or unknown using domain patterns and profile context. Unknown addresses remain uncertain. Users can opt to exclude likely agency and management emails for direct-outreach searches.
Brand-collaboration mode
When the task is to find people who worked with a specific company, verified recent brand evidence replaces the normal UGC-signal score gate. The workflow carries public proof-post URLs, excludes the brand's own accounts, and uses a wider default follower band.
Limitations
The score cannot determine availability, rate, deliverable quality, legal compliance, audience authenticity, brand safety, or campaign performance. Public profiles change, classifications can be wrong, and every retained lead requires human review before outreach.
Human review and overrides
Operators should open the profile, inspect recent relevant content, verify the contact source, and compare the creator with the current brief. A reviewer can retain or remove a profile after that inspection; the useful record is the evidence and reason, not blind agreement with the numeric score.
Method changes
Material changes to scoring inputs, exclusion rules, email classification, or brand-evidence requirements should update this page and its reviewed date. Historical scores should be interpreted under the product version that produced them rather than silently compared across changed rubrics.
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