What brands pay UGC creators per video, photo set, add-on and usage term, by creator tier. Check the benchmark, then build an itemised rate card for your brief. Free, no signup.
Low / typical / high in USD. Production rows are per finished asset; rights rows are added on top of the production fee for each video. Tap a tier to load it into the calculator.
Swipe sideways to see all tiers.
| Deliverabletypical, then low–high | ||||
|---|---|---|---|---|
| Production | ||||
| UGC video, 15–30sper finished video | $150$100–$250 | $225$150–$350 | $375$250–$600 | $650$400–$1,000 |
| UGC video, 30–60sper finished video | $195$130–$325 | $295$195–$455 | $490$325–$780 | $845$520–$1,300 |
| Photo set (5 edited photos)per set | $175$100–$250 | $225$125–$350 | $350$200–$550 | $550$300–$900 |
| Add-ons | ||||
| Raw footage add-onper video, unedited clips | $50$50–$75 | $70$50–$105 | $115$75–$180 | $195$120–$300 |
| Hook variationper extra opener | $30$25–$50 | $45$30–$70 | $75$50–$120 | $130$80–$200 |
| Rights | ||||
| Paid usage, 3 monthsper video, added to production | $40$25–$65 | $55$40–$90 | $95$65–$150 | $165$100–$250 |
| Paid usage, 6 monthsper video, added to production | $75$50–$125 | $115$75–$175 | $190$125–$300 | $325$200–$500 |
| Paid usage, 12 monthsper video, added to production | $150$100–$250 | $225$150–$350 | $375$250–$600 | $650$400–$1,000 |
| Whitelistingper video, ads from the creator's handle | $45$30–$75 | $70$45–$105 | $115$75–$180 | $195$120–$300 |
2026 benchmark, estimates from our calculator model and public rate cards. Not a quote and not drawn from our creator database. Rates move with niche, editing and negotiation; use the ranges to sanity-check quotes, not to cap them.
Pick the deliverable, tier and terms. The estimate updates as you go, and the rate card copies as plain text for an outreach email, a creator brief or a budget line.
Six inputs explain most of the spread between two quotes for what looks like the same video.
UGC creator rates track experience and audience. Nano and micro creators price lowest and are where most supply sits: most of the 25,743 creators in our index are nano or micro, with a median around 1,400 followers, so the first two columns matter most when you buy in volume.
A 30–60s video costs more than a 15–30s clip because scripting, filming and editing all scale. Captions, on-screen text and extra aspect ratios push a quote toward the high end at the same length.
Organic posting is one price; running the video as a paid ad for months is another. Usage is the biggest swing in UGC pricing and the line most often missing from a first quote. Put the term, channels and territory in writing with the UGC contract template.
Asking a creator to skip competing brands removes income they could otherwise earn, so it is priced as a share of the production fee. Keep the category narrow and the term short.
Raw clips let your editor cut new versions without a reshoot; extra hooks give you variants to test. Both cost less than new videos, so they belong on a UGC rate card as their own lines.
Under a week means the creator reshuffles other work, so a rush fee of about a quarter of the subtotal is normal. Booking two weeks out is the cheapest way to get the same deliverables.
For a 15–30s video with organic usage, plan on roughly $150 for a nano creator, $225 for micro, $375 for mid and $650 for established creators, with paid usage, exclusivity and rush on top. The UGC rates guide for brands shows how to normalise quotes so you compare the same job.
Each deliverable with count and length, add-ons like raw footage and hook variations, the usage term and channels, exclusivity, turnaround, and a total with a range. The copy button above produces exactly that, ready to paste into a brief or a reply to a creator.
Usually. Creators without a portfolio start near the low end of the nano column and raise rates once they have results to show. Pay for usage properly and put the terms in writing; the UGC contract template covers what to include.