A per-video price by length
Lead with a 15–30s video, the most common length in the brand programs we measure, then 30–60s and longer. Keep the base price clean of usage; rights go on their own lines.
For creators
UGC Rate Card Generator: Price Your UGC by Followers, Niche and Platform
Enter your follower count, niche and platform. See where you stand among 26,791 UGC creators we have indexed, then copy a rate card with every line a brand will ask about: videos, photos, raw footage, hooks, usage rights, whitelisting, exclusivity and posting on your own account. Free, no signup.
Build your UGC rate card
Every figure updates as you type. The link saves your settings, so you can bookmark your card and come back when your numbers change.
How your rate card is calculated
Two published models, both deterministic, so the same inputs always give the same card.
- Production lines use the UGC rate calculator model: your tier comes from your followers (nano under 5,000, micro 5,000 to 25,000, mid 25,000 to 100,000, established 100,000+), and "Where you price" picks the low, typical or high end of that tier's range.
- 30–60s videos are 1.3× and 60s+ 1.6× the 15–30s rate. Raw footage adds 30% (minimum $50) and an extra hook 20% (minimum $25) per video.
- Paid usage adds 25%, 50% or 100% of the video fee for 3, 6 or 12 months; whitelisting 30%; 3 months of category exclusivity 25%; rush delivery 25%.
- The posting line uses the influencer rate engine with your exact followers, platform, niche factor and market, at organic use.
- "Where you stand" compares your followers with the UGC creators in our index for your niche and platform (snapshot 7 October 2026), using published percentiles. Niches or platforms with fewer than 40 indexed creators fall back to the wider group.
Where UGC creators sit by follower tier
Most UGC creators are small, which is good news if you are starting out: brands buying UGC pay for the video, not your audience. Shares of the 26,791 UGC creators in our index, with the typical 15–30s video rate for each tier.
| Tier | All creators | TikTok | Typical 15–30s video | |
|---|---|---|---|---|
| Nano under 5,000 | 78% | 78% | 81% | $150 |
| Micro 5,000 to 25,000 | 17% | 17% | 16% | $225 |
| Mid 25,000 to 100,000 | 5% | 5% | 3% | $375 |
| Established 100,000+ | 0.4% | 0.4% | 0.3% | $650 |
The median UGC creator has 1,680 followers. Rates are modelled from public rate cards, not collected quotes. More numbers on niches, countries, portfolios and contact emails are in UGC creator statistics 2026, and every niche's rates are in UGC rates by niche, Q4 2026.
What belongs on a UGC rate card
A rate card is a menu, not a single price. Brands compare creators line by line, so the lines matter as much as the numbers.
Photos and raw footage
Brands running ads want raw clips to re-edit. Price a raw footage add-on per video and a separate raw pack, so you are paid for footage that gets cut into new ads.
Hook variations
Ad teams test openers. An extra hook on the same body is quick to film and worth a line of its own, priced as a share of the video.
Usage rights
Organic use and paid ads are different products. Price 3, 6 and 12 months of paid usage separately and put the term in your contract; the UGC contract template covers the wording.
Whitelisting and exclusivity
Ads from your handle and a promise not to work with competitors both cost you future income. Charge for both, and keep exclusivity narrow and short.
Posting on your account
UGC is usually delivered, not posted. If a brand also wants it on your feed, that is a sponsored post priced on your audience, a separate line from the production fee.
UGC rate card FAQ
How much should I charge for UGC as a beginner?
Start at the low end of your tier and move up as you add results to your portfolio. For a nano creator (under 5,000 followers) that is about $100 for a 15–30s video, with usage rights on top. Pick "New to UGC" above to build that card, and raise it after your first few brand projects.
Do I need a lot of followers to charge for UGC?
No. 78% of the UGC creators in our index have under 5,000 followers and the median has 1,680. Brands buying UGC pay for the content and the rights, so follower count mostly moves you between tiers, not in or out of the market.
Does my niche change my UGC rate?
Barely, for the production fee: in our Q4 2026 study every niche except gaming averaged $158 to $188 per video. Niche matters more for posting on your own account, where finance and tech audiences price higher, and for how much competition you face, which the "Where you stand" panel shows.
Should my rate card include usage rights?
Yes, always as separate lines. A brand that runs your video as a paid ad for 12 months is getting far more than one that reposts it once, and usage is the line most often missing from a first quote. Our usage rights guide explains the terms.
How do I send my rate card to brands?
Copy it with the button above and paste it into your pitch email, media kit or a portfolio page. Most UGC creators link a portfolio from their bio, usually on Linktree or a Canva site, so keep the card next to your best videos. See which brands are hiring in the UGC Brands dataset.
Running the brand side?
Price a full brief with the UGC rate calculator, then find creators who fit it in UGC Agent, with contact details and a fit score for each.
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