Influencer Rate Calculator
Estimate what an influencer post should cost on Instagram, TikTok or YouTube Shorts. Set followers, engagement, format and deal terms, and get a low, typical and high rate per post with the formula shown. Free, no signup, no black box.
What to pay for one Instagram feed post
Want the content without paying for the audience? UGC creators make the video, you run it in your own ads.
Start freeHow we calculate this influencer rate
Typical is the formula result, rounded. Low is 70% and high is 140%, because two creators with identical stats regularly quote a 2x spread. Every multiplier is a planning assumption, not a survey of creator quotes. Proof of results and inbound brand demand push rates up; a supplied product, concept and fast approval pull them down.
Free and unlimited. Nothing you enter leaves the browser; the math runs on this page.
Influencer rates per post start with followers, then the deal terms move the number
Most influencer pricing starts from a rate per 1,000 followers, and that per-follower rate falls as accounts get bigger: a 20,000 follower account can charge more per follower than a 2 million follower account because its audience is narrower and its comments are real. Engagement is the second lever. Double the platform typical and the post is worth more, so the rate scales up.
The part most brands miss is everything after the post goes live. Reposting on the brand account, running it as a paid ad, whitelisting and category exclusivity each restrict what the creator can do next, and each carries a premium. Set them in Deal terms and the estimate updates instantly, multiplier shown.
One calculator, three platforms
Use it as an Instagram rate calculator when the deliverable is a feed post, Story or Reel. Switch to TikTok and it becomes a TikTok influencer rate calculator with a video as the unit and a higher typical engagement rate, so an unknown engagement figure defaults to the right benchmark. YouTube Shorts uses subscribers as the audience size. Series pricing bundles three videos at a small discount, which is how most creators quote a month of content.
A TikTok money calculator and Instagram money calculator, same engine
Creators asking "how much could I earn per post" need the same math brands use, just framed the other way. Flip to Creator mode and the estimate reads as what you could charge per video, per Reel or per Story, with the same low and high range. If you are under 10,000 followers, pair posts with UGC packages: brands pay for the content itself even when the audience is small.
What the estimate compares to
- An influencer rate buys a post to the creator's audience. A UGC rate buys the video itself with no posting, usually a few hundred dollars per asset, so the same budget covers several videos you test in your own ads.
- Estimate a UGC creator quote for the same deliverable.
- Check what the same budget returns as UGC ads.
- Put usage rights and exclusivity in the contract.
- Read the brand guide to UGC rates.
Common questions
- What are micro influencer rates per post?
For 10,000 to 100,000 followers this calculator lands between roughly $100 and $1,000 per Instagram feed post at typical engagement, with Reels and TikTok videos higher. Nano creators under 10,000 followers often work for product plus a small fee; the floor here reflects that.
- How accurate is an influencer pricing calculator?
Treat it as a planning range. Real quotes depend on the creator's inbound demand, past results and how much work the brief asks for. The advantage of this tool is that the formula is visible, so you can argue each multiplier instead of trusting a number.
- Should I pay per post or per campaign?
Pay per deliverable for a first test, then move to a bundle once a creator performs. Series pricing already discounts three videos; longer partnerships usually earn a further 10 to 20 percent off the per-post rate in exchange for guaranteed volume.
Want the content without paying for the audience?
UGC Agent finds Instagram and TikTok creators who make the video for a flat fee. Test it in your own ads and keep the media budget for what works.