How Poppi runs UGC: 118 creator accounts, measured

Poppi UGC program in numbers

Every figure counts the 118 confirmed and likely accounts. Thirty-day figures cover brand videos posted between 10 September 2026 and 9 October 2026.

How Poppi's UGC program runs

Read from the numbers above, not from interviews. The program fits the ambassador model: personal accounts that tag the brand inside their normal content.

• Nano creators with their own audiences. The median account has 7K followers and only 9% are under 1,000. The median account is 6 years old, so these are existing personal accounts, not accounts opened for the program. 7 of 118 are dedicated to the brand.
• Low posting frequency per creator. Active accounts posted 0.8 brand videos a week each (11.6 a day across the program), and the median brand video drew 1.4K views.
• 91% of the roster is active. 107 of 118 accounts posted a brand video in the last 30 days, 71 in the last 7, and 73 accounts posted their first brand video in the window.
• Views come from a few hits. The top 10% of brand videos drove 97% of 30-day views. 13 videos passed 100,000 views and 4.0% reached 10x their account's own median.
• TikTok first. 107 of 118 accounts are on TikTok, and TikTok carried 94% of brand videos and 99% of 30-day views.
• Disclosure is visible. 54% of brand videos carry an ad disclosure in the caption or a platform ad label.

Poppi's per-video pay is not public. For typical rates by creator size, see our UGC rates benchmarks.

Content format and caption hook mix

The most common length is 30 to 60 seconds (31% of videos with a known length); slideshows are 6.0% of brand videos. By caption, the leading hook types are routine, food or workout moment (16%) and relatable reaction or POV (12%).

Promo code in caption

0%

Ad disclosure

53.6%

Brand named in caption text

19.2%

Program hashtag

52.4%

Hook type is classified from the opening line of each caption across brand videos posted in the 30-day window. On-screen text and the spoken hook are not public data, so this is the caption hook only; "other statement" is kept as its own bucket rather than forced into a type. For how hooks are scored in paid social, see hook rate, or draft your own with the UGC hook generator.

Who the creators are

Poppi's counted accounts split 107 TikTok to 11 Instagram. TikTok carried 94% of 30-day videos and 99% of views.

Looking for creators like these? Browse food UGC creators, student UGC creators, lifestyle UGC creators in our creator directory, with counts and follower bands.

How the program is identified

Poppi's program is easiest to spot by its program hashtags. Of 349 30-day brand videos, 52% carry one (#poppipartner on 90, #poppiuni on 55, #poppipartneruk on 51). The brand name alone never attributes an account, because brand names collide with common words, other products and personal names.

Accounts with a bio statement, account naming that matches the program, or two or more program-hashtag posts are confirmed. A reused program caption or hashtag plus supporting evidence makes an account likely. Read the full rules in the dataset method.

Where the data is thin

• Country is unknown for 38 of 118 accounts, because many bios give no location. Content language is the better market signal: 100% of accounts with a detected language post in English.
• We read up to 40 recent videos per account. 99 counted accounts hit that limit, so prolific accounts are undercounted and the true video total is higher.
• 13 more accounts mention Poppi without a program marker. They are listed as "possible" in the app and left out of every number here.
• Views are public view counts and include any paid boosting (Spark Ads, partnership ads). Paid and organic views cannot be separated from public data.

Method

UGC Agent searched TikTok and Instagram for Poppi program evidence, checked 159 candidate accounts, profiled 134 and read 4,752 videos. Each account was scored on public evidence only and every number counts confirmed and likely accounts. Thirty-day views are the public view counts, on 9 October 2026, of brand videos posted in the window. Dedicated accounts count every video since their first brand video; other accounts count only videos that reference the brand.

Public reporting on the program that we checked against:

• Glossy: poppi hires 250 paid student ambassadors on 150+ campuses (Aug 2026)
• Her Campus: poppi University application tips (semester contracts, perks)
• Her Campus: how poppi became a sorority rush staple
• YPulse: being a poppi college ambassador is trendier than ever
• Home From College case study: first poppi campus ambassador team
• GOAT Agency: poppi influencer strategy (seeding without required posts)

Cite this data: UGC Agent, "How Poppi runs UGC", UGC Brands database, measured 9 October 2026, https://ugcagent.app/ugc-brands/poppi/