How Flo runs UGC: 67 creator accounts, sampled

Flo UGC program in numbers

Every figure counts the 67 confirmed and likely accounts. View figures come from the 70 sampled TikTok videos only and are lower bounds; Instagram view counts are not public.

What the sample shows about Flo's program

A sample can show who the creators are and how their posts are marked. It cannot show how often they post or how the whole program performs, so those numbers are left out rather than estimated.

• Nano creators carry the program. The median creator has 2.9K followers. 33 of 67 accounts with a known count sit between 1,000 and 10,000, 18 are under 1,000 and 0 have over 100,000.
• No program hashtag in use. None of the sampled posts carried a Flo-specific partner or ambassador hashtag, so creators are attributed from ad disclosures, paid-partnership labels and repeated, disclosed brand posts.
• TikTok creators only in the sample. All 67 counted accounts are on TikTok; the Instagram search turned up no creator we could attribute.
• The program is live. 3 of the 70 sampled posts were published in the 90 days to 8 September 2026, the latest on 8 September 2026. The search included a last-month pass, so this shows the program is active, not how often creators post.
• Sampled TikTok videos drew a median of 625K views. The 70 sampled videos drew 248.5M views between them and 70 videos passed 100,000. That is a lower bound on the program's reach, not its total.

Flo's per-video pay is not public. For typical rates by creator size, see our UGC rates benchmarks.

Who the creators are

Follower counts are each account's public count on 8 September 2026. 100% of accounts with a detected language post in English. Of the 18 accounts with a known location (mostly TikTok post locations), 78% posted from the United States.

Looking for creators like these? Browse pregnancy UGC creators, mom UGC creators, TikTok pregnancy creators in our creator directory, with counts and follower bands.

How Flo creators mark their posts

The search looked for these markers, so read the mix as which signals creators use, not as a disclosure rate.

Flo has no program hashtag in the sample, so accounts are attributed from disclosed posts that tag the brand and from repeat brand posts. The brand name alone never attributes an account, because brand names collide with common words, other products and personal names. US rules on this are summarised in FTC disclosure and paid partnership; program hashtags across 97 brands compares naming conventions.

Format and caption hooks in the sample

The most common length of the sampled TikTok videos is under 15 seconds (100% of 11 videos with a known length), and 0 are slideshows. By caption, the leading hook types are hashtags or tags only (86%) and question (3%), across 70 sampled posts. With a sample this size, read these as the shape of the program rather than precise shares.

Hook type is classified from the opening line of each caption. On-screen text and the spoken hook are not public data, so this is the caption hook only. For how hooks are scored in paid social, see hook rate, or draft your own with the UGC hook generator.

Where the data is thin

• This is a sample, not a census: 70 TikTok videos. Most accounts were read for one or two brand posts, so posting cadence, active accounts, hit rate and dedicated accounts are not reported on this page.
• View figures are lower bounds: public view counts on the sampled TikTok videos only. Instagram hides view counts from logged-out visitors, so Instagram posts carry no view figure. That is unknown, not zero views.
• Posts were found by searching for paid markers (#ad, paid-partnership labels and program hashtags), so the marker mix on this page shows which markers creators use, not how often the brand's creators disclose.
• Web search surfaces bigger, more-viewed accounts more readily than small ones, so this sample likely over-represents established creators compared with a full scan of the program.
• The oldest brand post in the sample is from August 2023. The program may be older; this is the earliest post we found, not a launch date.
• Flo's per-video pay is not public, and public view counts include any paid boosting.

Method

UGC Agent searched the public web for TikTok videos that carry Flo's program hashtags or tag the brand with #ad, #sponsored or a paid-partnership label, read 70 TikTok video pages from counted accounts, and searched Instagram for posts that tag the brand with the same markers. A language model screened each post for a paid relationship with this brand and removed other companies with the same name. Every account was then scored on public evidence with the same confirmed, likely and possible rules used across the dataset, and only confirmed and likely accounts are counted.

The fully scanned brands in the dataset read up to 40 recent videos per account and report complete 30-day windows. Flo was measured from a sample instead, which is why this page reports creator size and markers but no cadence, activity or total views. Read the full rules in the dataset method.

Cite this data: UGC Agent, "How Flo runs UGC", UGC Brands database, measured 8 September 2026, https://ugcagent.app/ugc-brands/flo-period-cycle-health/