Pregnancy and Postpartum UGC Creators

What brands hire pregnancy and postpartum creators for

Creators who are pregnant, postpartum, or work with pregnant and postpartum clients (doulas, pelvic-floor physios, prenatal coaches). The window is short, so brief maternity, nursing and newborn products with a fast turnaround and confirm due dates before you ship.

There are 154 pregnancy and postpartum creators in the UGC Agent index at the October 2026 export, listed here with follower bands and platforms. The split is 94% Instagram and 6% TikTok, and the median creator has 1,709 followers. The deepest country pools are the United States and the United Kingdom. Use the table to sanity-check the pool before you brief, then run the search in UGC Agent to get contact details and fit scoring.

How pregnancy and postpartum creators compare

The median creator here has 1,709 followers, above the index median of 1,680. 6% post on TikTok against 7% across the index, and 46.1% link a portfolio site against 34.4% overall.

23% of them carry no niche label in the index at all, which is why this list is built from the creator's own bio rather than from the niche taxonomy: a niche search would not surface them.

By niche label, the largest overlaps are parenting (60%), beauty (16%), fitness (16%), lifestyle (15%). Labels overlap, so a creator can count towards more than one.

By bio language: English (81%), Spanish (16%), EL (1%).

Many also fit another persona: moms (93), nutrition (6), pilates (6).

In numbers: 154 pregnancy and postpartum creators at the October 2026 index, 94% on Instagram and 6% on TikTok. 47% sit in the 1k to 5k band, 36% are under 1,000 followers, and 8% are above 10,000. The interquartile range runs from 698 to 3,875 followers, so a typical shortlist is nano and micro accounts rather than influencers.

Where pregnancy and postpartum creators are based

United States (64), United Kingdom (17), Mexico (6) lead by country among pregnancy and postpartum creators. The rest are spread across 5 more listed countries plus profiles with no stated location.

Spain (5), Chile (4), Canada (3) follow. Together the six markets hold 99 of the 154 creators here. Use the country lists when shipping, language, or currency decides who you can work with; the pregnancy and postpartum page for each market keeps the same columns so you can compare pools side by side.

What pregnancy and postpartum creators cost

83% of the pregnancy and postpartum creators on this page have fewer than 5,000 followers, which is the calculator's nano tier; 14% fall between 5k and 50k and 3% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.

For the full benchmarks behind this table see nano influencer rates, micro influencer rates, ugc video rates.

2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.