UGC Creators in the Philippines
As of 29 October 2026, UGC Agent's index lists 185 creators in the Philippines: 91% on Instagram, 9% on TikTok, median 1,103 followers. That is 1% of the 29,194 creators in the index, whose median is 1,720. 90% have fewer than 5,000 followers.
185 UGC creators based in the Philippines, 168 on Instagram and 17 on TikTok, each one UGC-qualified and stating the country on their public profile. The deepest niches are beauty (92), fashion (28). Compare with creators in the United States. Filter the 30 profiles below, then open all 185 in UGC Agent to unlock emails.
For brands and agencies
Hiring creators in the Philippines?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators185 with an email on fileOpens the database on this list
- Typical nano rate$150 per 15 to 30s video$100 to $250 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 creators in the Philippines from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 185 creators in the Philippines. Every one has a contact email on file in UGC Agent, 155 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
UGC World, an agency running UGC for ecommerce and app brands, pulled 1,000 Instagram creators from one prompt in about ten minutes and reports 147 positive replies. Read the story. Brands hiring creators in the Philippines also use the Sourcing playbooks by industry.
Creator data snapshot
Every figure is a UGC-qualified creator from the 29 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 185
- Instagram / TikTok
- 168 / 17
- Median followers
- 1,103
- Under 5k followers
- 90%
- Middle half
- 872 to 1,708
- Portfolio site
- 18.4%
- Index date
- 29 October 2026
- Under 50010
- 500 to 1k64
- 1k to 5k92
- 5k to 10k15
- 10k to 50k3
- 50k to 250k1
Top niches
- Beauty 92
- Fashion 28
- Lifestyle 10
- Fitness 8
- Parenting 5
- Tech 5
- Food 4
- Gaming 3
The the Philippines creator market
The Philippines has 185 UGC-qualified creators in the index, mostly on Instagram and almost all posting in English. Beauty dominates: 92 creators carry the beauty label, many of them skincare and makeup reviewers who also run TikTok Shop affiliate links, and fashion (28) is a distant second. The pool is overwhelmingly women and tightly clustered in follower terms, median 1,103, with most between 500 and 5,000. Bios often say 'open for PR, paid collab or x-deal', meaning product-for-content trades are common at this size, so state clearly whether a brief is paid. Brands use Filipino creators for Southeast Asian launches and for English-language content at lower rates than US or UK creators; payment by bank transfer or e-wallet is standard.
Only 2% of the 185 creators in the Philippines have more than 10,000 followers; 50% are in the 1k to 5k range and 40% are under 1,000, with a median of 1,103. Follower figures are shown as bands because exact counts drift between exports. 18.4% link a portfolio site from their profile, a useful second signal that they take briefs.
Top niches in the Philippines
By niche, the deepest pools in the Philippines are beauty (92), fashion (28), lifestyle (10), followed by fitness (8), parenting (5), tech (5). Creators can carry more than one label, so the niche counts overlap.
9% of the country's creators are on TikTok, against 13% across the whole index, and 18.4% link a portfolio site from their profile. Each niche link opens the the Philippines table for that category with its own follower bands and platform split.
Rates and deliverables for creators in the Philippines
90% of the creators in the Philippines on this page have fewer than 5,000 followers, which is the calculator's nano tier; 10% fall between 5k and 50k and 1% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about creators in the Philippines
How many creators in the Philippines are there?
185 at the 29 October 2026 export: 168 on Instagram and 17 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Which niches are strongest in the Philippines?
beauty (92), fashion (28), lifestyle (10) are the largest, and each has its own list linked from this page. Niche labels come from the app's tagger and the creator's own positioning, so one creator can appear in more than one niche.
How many followers does a typical creator in the Philippines have?
The median is 1,103 followers, with the middle half between 872 and 1,708. 90% have fewer than 5,000 followers and only 2% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 29 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Do these profiles come with emails?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a creators in the Philippines search inside UGC Agent, where every plan starts with a 3-day free trial (open all 185 in UGC Agent), or see pricing for list sizes.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Narrower lists inside this one
7 lists cut from these 185 creators in the Philippines, each with its own table and numbers. A list only exists when it holds at least 25 creators and is not 95% the same people as this one.
- By nicheBeauty creators in the Philippines 92Fashion creators in the Philippines 28
- By personaSkincare creators in the Philippines 58Makeup creators in the Philippines 27
- By genderFemale creators in the Philippines 138
- By platformInstagram creators in the Philippines 168
- By follower tierNano creators in the Philippines 166
Browse the directory
767 lists in all, each with live counts from the 29 October 2026 index: 19 niches, 44 personas and sub-niches, 19 countries, 8 languages, 3 follower tiers, 2 gender lists, and 671 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
TikTok
By country
By persona and sub-niche
- Beauty and personal careSkincare 2,190Makeup 910Haircare 645Fragrance 167Nails 60K-beauty 54Jewelry 49
- Parents and familyMoms 3,365Dads 225Pregnancy and postpartum 173Homeschool 76
- Fitness and wellnessPersonal trainers 887Gym and strength 736Running 723Nutrition 657Yoga 267Pilates 214CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 546Healthcare professionals 374Weddings and bridal 287Students 284Over 40 229Nurses 210Bilingual 204Teachers 201ADHD and neurodivergent 175
- Home, food and petsDog owners 317Recipes and cooking 236Coffee 170Home organization 158Home decor 149Cat owners 129DIY and renovation 89Gardening and plants 68Vegan and plant-based 66Sustainable living 52
- Creative, hobbies and formatsPhotographers 386Unboxing and hauls 168Dance 141Books and reading 124Budgeting and personal finance 116Hiking and camping 115Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 19,643Instagram micro 4,267Instagram mid-tier 1,272Instagram Spanish 4,532Instagram Portuguese 488Instagram Italian 370Instagram German 236Instagram French 81Instagram Polish 200Instagram Norwegian 106Instagram skincare 1,867Instagram makeup 796Instagram haircare 553Instagram fragrance 147Instagram nails 56Instagram k-beauty 41Instagram moms 2,769Instagram dads 198Instagram pregnancy and postpartum 148Instagram homeschool 70Instagram running 685Instagram pilates 203Instagram gym and strength 681Instagram students 256Instagram teachers 185Instagram nurses 175Instagram healthcare professionals 350Instagram over 40 194Instagram faith-based 477Instagram adhd and neurodivergent 145Instagram bilingual 169Instagram weddings and bridal 254Instagram dog owners 258Instagram cat owners 111Instagram home decor 137Instagram diy and renovation 75Instagram gardening and plants 59Instagram recipes and cooking 208Instagram coffee 143Instagram vegan and plant-based 60Instagram sustainable living 47Instagram dance 130Instagram books and reading 109Instagram unboxing and hauls 134Instagram hiking and camping 102Instagram budgeting and personal finance 94Instagram jewelry 45Instagram female 17,581Instagram male 5,023TikTok nano 2,936TikTok micro 793TikTok mid-tier 164TikTok Spanish 358TikTok Portuguese 60TikTok Italian 74TikTok German 67TikTok French 160TikTok Polish 42TikTok Norwegian 27TikTok skincare 323TikTok makeup 114TikTok haircare 92TikTok moms 596TikTok dads 27TikTok pregnancy and postpartum 25TikTok running 38TikTok gym and strength 55TikTok students 28TikTok nurses 35TikTok over 40 35TikTok faith-based 69TikTok adhd and neurodivergent 30TikTok bilingual 35TikTok weddings and bridal 33TikTok dog owners 59TikTok recipes and cooking 28TikTok coffee 27TikTok unboxing and hauls 34TikTok female 2,869TikTok male 332
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