Instagram Running UGC Creators
UGC Agent's 29 October 2026 index holds 685 Instagram running creators; every one posts on Instagram and the median account has 3,591 followers. That is 95% of the 723 running creators, and the median sits above their 3,421. The United States is the largest country pool, with 100.
685 Instagram running creators, 95% of the 723 running creators. The same list on TikTok holds 38. The table lists 30 with follower band, niches and country; open all 685 in UGC Agent for public emails and fit scores.
For brands and agencies
Hiring Instagram running creators?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators685 with an email on fileOpens the database on this list
- Typical nano rate$150 per 15 to 30s video$100 to $250 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 Instagram running creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 685 Instagram running creators. Every one has a contact email on file in UGC Agent, 655 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
Freelance UGC operator Tinka Møller cut creator sourcing for an app campaign from a full day to about one hour. Read the story. Brands hiring Instagram running creators also use the Fitness and health sourcing playbook.
Creator data snapshot
Every figure is a UGC-qualified creator from the 29 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 685
- Instagram / TikTok
- 685 / 0
- Median followers
- 3,591
- Under 5k followers
- 62%
- Middle half
- 1,604 to 7,703
- Portfolio site
- 20.7%
- Index date
- 29 October 2026
- Under 50039
- 500 to 1k55
- 1k to 5k334
- 5k to 10k138
- 10k to 50k103
- 50k to 250k16
Instagram running creators at a glance
This page lists 685 Instagram running creators from the UGC Agent index, updated at the October 2026 export. All of them publish on Instagram, with a median of 3,591 followers. The deepest country pools are the United States and Argentina. The table is a preview of the pool; the full list with public emails and fit scores lives inside UGC Agent.
How Instagram running creators compare
The median creator here has 3,591 followers, above the index median of 1,720. 0% post on TikTok against 13% across the index, and 20.7% link a portfolio site against 34.8% overall.
67% of them carry no niche label in the index at all, which is why this list is built from the creator's own bio rather than from the niche taxonomy: a niche search would not surface them.
By niche label, the largest overlaps are fitness (15%), parenting (8%), lifestyle (4%), sports (4%). Labels overlap, so a creator can count towards more than one.
Only 17% of the 685 Instagram running creators have more than 10,000 followers; 49% are in the 1k to 5k range and 14% are under 1,000, with a median of 3,591. Follower figures are shown as bands because exact counts drift between exports. 20.7% link a portfolio site from their profile, a useful second signal that they take briefs.
Where Instagram running creators are based
By country, the largest pools of Instagram running creators are United States (100), Argentina (68), Mexico (64). Country is only known for creators whose profile states it, so treat these as a floor, not the full picture.
After that come Poland (47), Chile (34), United Kingdom (33). The six together account for 346 creators. Each country link opens the running list for that market, with its own table, platform split, and follower bands, which is the quickest way to check whether a market has enough depth for a ten-creator test before you brief.
What Instagram running creators cost
Mapped to the calculator's tiers, 62% of Instagram running creators are nano (under 5k followers), 35% sit between 5k and 50k, and 2% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
For the full benchmarks behind this table see nano influencer rates, micro influencer rates, instagram influencer rates.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram running creators
How many Instagram running creators are there?
685 at the 29 October 2026 export: 685 on Instagram and 0 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Where are Instagram running creators based?
United States (100), Argentina (68), Mexico (64) are the largest pools among creators who state a country. Country is taken from the public profile, so 285 of the 685 have no listed location or sit outside the recognised list.
How many followers does a typical Instagram running creator have?
The median is 3,591 followers, with the middle half between 1,604 and 7,703. 62% have fewer than 5,000 followers and only 17% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 29 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Do these profiles come with emails?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a Instagram running creators search inside UGC Agent, where every plan starts with a 3-day free trial (open all 685 in UGC Agent), or see pricing for list sizes.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
767 lists in all, each with live counts from the 29 October 2026 index: 19 niches, 44 personas and sub-niches, 19 countries, 8 languages, 3 follower tiers, 2 gender lists, and 671 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
TikTok
By country
By persona and sub-niche
- Beauty and personal careSkincare 2,190Makeup 910Haircare 645Fragrance 167Nails 60K-beauty 54Jewelry 49
- Parents and familyMoms 3,365Dads 225Pregnancy and postpartum 173Homeschool 76
- Fitness and wellnessPersonal trainers 887Gym and strength 736Running 723Nutrition 657Yoga 267Pilates 214CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 546Healthcare professionals 374Weddings and bridal 287Students 284Over 40 229Nurses 210Bilingual 204Teachers 201ADHD and neurodivergent 175
- Home, food and petsDog owners 317Recipes and cooking 236Coffee 170Home organization 158Home decor 149Cat owners 129DIY and renovation 89Gardening and plants 68Vegan and plant-based 66Sustainable living 52
- Creative, hobbies and formatsPhotographers 386Unboxing and hauls 168Dance 141Books and reading 124Budgeting and personal finance 116Hiking and camping 115Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 19,643Instagram micro 4,267Instagram mid-tier 1,272Instagram Spanish 4,532Instagram Portuguese 488Instagram Italian 370Instagram German 236Instagram French 81Instagram Polish 200Instagram Norwegian 106Instagram skincare 1,867Instagram makeup 796Instagram haircare 553Instagram fragrance 147Instagram nails 56Instagram k-beauty 41Instagram moms 2,769Instagram dads 198Instagram pregnancy and postpartum 148Instagram homeschool 70Instagram running 685Instagram pilates 203Instagram gym and strength 681Instagram students 256Instagram teachers 185Instagram nurses 175Instagram healthcare professionals 350Instagram over 40 194Instagram faith-based 477Instagram adhd and neurodivergent 145Instagram bilingual 169Instagram weddings and bridal 254Instagram dog owners 258Instagram cat owners 111Instagram home decor 137Instagram diy and renovation 75Instagram gardening and plants 59Instagram recipes and cooking 208Instagram coffee 143Instagram vegan and plant-based 60Instagram sustainable living 47Instagram dance 130Instagram books and reading 109Instagram unboxing and hauls 134Instagram hiking and camping 102Instagram budgeting and personal finance 94Instagram jewelry 45Instagram female 17,581Instagram male 5,023TikTok nano 2,936TikTok micro 793TikTok mid-tier 164TikTok Spanish 358TikTok Portuguese 60TikTok Italian 74TikTok German 67TikTok French 160TikTok Polish 42TikTok Norwegian 27TikTok skincare 323TikTok makeup 114TikTok haircare 92TikTok moms 596TikTok dads 27TikTok pregnancy and postpartum 25TikTok running 38TikTok gym and strength 55TikTok students 28TikTok nurses 35TikTok over 40 35TikTok faith-based 69TikTok adhd and neurodivergent 30TikTok bilingual 35TikTok weddings and bridal 33TikTok dog owners 59TikTok recipes and cooking 28TikTok coffee 27TikTok unboxing and hauls 34TikTok female 2,869TikTok male 332
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