UGC Creators in Brazil
UGC Agent's 29 October 2026 index holds 285 creators in Brazil, split 95% Instagram and 5% TikTok, with a median of 2,774 followers. That is 1% of the 29,194 creators in the index, whose median is 1,720. 81% have fewer than 5,000 followers.
285 UGC creators based in Brazil, 271 on Instagram and 14 on TikTok, each one UGC-qualified and stating the country on their public profile. The deepest niches are fitness (42). Compare with creators in the United States. Filter the 30 profiles below, then open all 285 in UGC Agent to unlock emails.
For brands and agencies
Hiring creators in Brazil?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators285 with an email on fileOpens the database on this list
- Typical nano rate$150 per 15 to 30s video$100 to $250 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 creators in Brazil from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 285 creators in Brazil. Every one has a contact email on file in UGC Agent, 255 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
Freelance UGC operator Tinka Møller cut creator sourcing for an app campaign from a full day to about one hour. Read the story. Brands hiring creators in Brazil also use the Sourcing playbooks by industry.
Creator data snapshot
Every figure is a UGC-qualified creator from the 29 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 285
- Instagram / TikTok
- 271 / 14
- Median followers
- 2,774
- Under 5k followers
- 81%
- Middle half
- 1,797 to 4,378
- Portfolio site
- 18.6%
- Index date
- 29 October 2026
- Under 50016
- 500 to 1k15
- 1k to 5k201
- 5k to 10k46
- 10k to 50k7
- 50k to 250k0
Top niches
- Fitness 42
- Beauty 21
- Travel 13
- Lifestyle 9
- Tech 8
- Fashion 5
- Parenting 3
- Home 2
The Brazil creator market
Brazil has 285 UGC-qualified creators in the index, almost all on Instagram and posting in Portuguese. The labelled pool leans to fitness (42) and beauty (21), and many profiles describe themselves as 'criadora de conteúdo UGC' for e-commerce brands, often listing several categories (beleza, casa, moda, fitness) in one bio. A visible share are fitness professionals with a CREF registration or nutritionists who also take brand work, so check the feed for product-led content before you brief. The median account has 2,774 followers and most sit in the 1k to 5k band. Brazilian disclosure follows CONAR's guide for digital influencers, which expects a clear label such as #publi; payment is usually in reais, often by Pix, against a nota fiscal.
The largest follower band among the 285 creators in Brazil is 1k to 5k, with 201 creators. 31 (11%) have fewer than 1,000 followers and 7 (2%) have more than 10,000, which is the split you would expect from an index built around UGC work rather than reach. 14 of them are on TikTok.
Top niches in Brazil
The three largest niches here are fitness (42), beauty (21), travel (13); lifestyle (9), tech (8), fashion (5) come next. Everything smaller stays inside the app until it has real inventory. Labels overlap because a creator can be tagged for more than one niche.
5% of the country's creators are on TikTok, against 13% across the whole index, and 18.6% link a portfolio site from their profile. Each niche link opens the Brazil table for that category with its own follower bands and platform split.
Rates and deliverables for creators in Brazil
Mapped to the calculator's tiers, 81% of creators in Brazil are nano (under 5k followers), 19% sit between 5k and 50k, and 0% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about creators in Brazil
How many creators in Brazil are there?
285 at the 29 October 2026 export: 271 on Instagram and 14 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Which niches are strongest in Brazil?
fitness (42), beauty (21), travel (13) are the largest, and each has its own list linked from this page. Niche labels come from the app's tagger and the creator's own positioning, so one creator can appear in more than one niche.
How many followers does a typical creator in Brazil have?
The median is 2,774 followers, with the middle half between 1,797 and 4,378. 81% have fewer than 5,000 followers and only 2% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 29 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Can I get their emails?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a creators in Brazil search inside UGC Agent, where every plan starts with a 3-day free trial (open all 285 in UGC Agent), or see pricing for list sizes.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Narrower lists inside this one
7 lists cut from these 285 creators in Brazil, each with its own table and numbers. A list only exists when it holds at least 25 creators and is not 95% the same people as this one.
Browse the directory
767 lists in all, each with live counts from the 29 October 2026 index: 19 niches, 44 personas and sub-niches, 19 countries, 8 languages, 3 follower tiers, 2 gender lists, and 671 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
TikTok
By country
By persona and sub-niche
- Beauty and personal careSkincare 2,190Makeup 910Haircare 645Fragrance 167Nails 60K-beauty 54Jewelry 49
- Parents and familyMoms 3,365Dads 225Pregnancy and postpartum 173Homeschool 76
- Fitness and wellnessPersonal trainers 887Gym and strength 736Running 723Nutrition 657Yoga 267Pilates 214CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 546Healthcare professionals 374Weddings and bridal 287Students 284Over 40 229Nurses 210Bilingual 204Teachers 201ADHD and neurodivergent 175
- Home, food and petsDog owners 317Recipes and cooking 236Coffee 170Home organization 158Home decor 149Cat owners 129DIY and renovation 89Gardening and plants 68Vegan and plant-based 66Sustainable living 52
- Creative, hobbies and formatsPhotographers 386Unboxing and hauls 168Dance 141Books and reading 124Budgeting and personal finance 116Hiking and camping 115Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 19,643Instagram micro 4,267Instagram mid-tier 1,272Instagram Spanish 4,532Instagram Portuguese 488Instagram Italian 370Instagram German 236Instagram French 81Instagram Polish 200Instagram Norwegian 106Instagram skincare 1,867Instagram makeup 796Instagram haircare 553Instagram fragrance 147Instagram nails 56Instagram k-beauty 41Instagram moms 2,769Instagram dads 198Instagram pregnancy and postpartum 148Instagram homeschool 70Instagram running 685Instagram pilates 203Instagram gym and strength 681Instagram students 256Instagram teachers 185Instagram nurses 175Instagram healthcare professionals 350Instagram over 40 194Instagram faith-based 477Instagram adhd and neurodivergent 145Instagram bilingual 169Instagram weddings and bridal 254Instagram dog owners 258Instagram cat owners 111Instagram home decor 137Instagram diy and renovation 75Instagram gardening and plants 59Instagram recipes and cooking 208Instagram coffee 143Instagram vegan and plant-based 60Instagram sustainable living 47Instagram dance 130Instagram books and reading 109Instagram unboxing and hauls 134Instagram hiking and camping 102Instagram budgeting and personal finance 94Instagram jewelry 45Instagram female 17,581Instagram male 5,023TikTok nano 2,936TikTok micro 793TikTok mid-tier 164TikTok Spanish 358TikTok Portuguese 60TikTok Italian 74TikTok German 67TikTok French 160TikTok Polish 42TikTok Norwegian 27TikTok skincare 323TikTok makeup 114TikTok haircare 92TikTok moms 596TikTok dads 27TikTok pregnancy and postpartum 25TikTok running 38TikTok gym and strength 55TikTok students 28TikTok nurses 35TikTok over 40 35TikTok faith-based 69TikTok adhd and neurodivergent 30TikTok bilingual 35TikTok weddings and bridal 33TikTok dog owners 59TikTok recipes and cooking 28TikTok coffee 27TikTok unboxing and hauls 34TikTok female 2,869TikTok male 332
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