Mid-tier Instagram UGC Creators (25k to 100k)
UGC Agent's 29 October 2026 index holds 1,272 mid-tier Instagram creators; every one posts on Instagram and the median account has 42,788 followers. That is 89% of the 1,436 mid-tier creators, and the median sits above their 41,541. The United States is the largest country pool, with 321.
1,272 mid-tier Instagram creators, 89% of the 1,436 mid-tier creators. The same list on TikTok holds 164. Narrower lists: mid-tier Instagram fitness creators (138), mid-tier Instagram travel creators (118), mid-tier Instagram beauty creators (102). The table lists 30 with follower band, niches and country; open all 1,272 in UGC Agent for public emails and fit scores.
For brands and agencies
Hiring mid-tier Instagram creators?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators1,272 with an email on fileOpens the database on this list
- Typical mid-tier rate$375 per 15 to 30s video$250 to $600 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 mid-tier Instagram creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 1,272 mid-tier Instagram creators. Every one has a contact email on file in UGC Agent, 1,242 more than this table shows. The button opens the UGC Database filtered to Instagram; set the follower range there. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
Freelance UGC operator Tinka Møller cut creator sourcing for an app campaign from a full day to about one hour. Read the story. Brands hiring mid-tier Instagram creators also use the Sourcing playbooks by industry.
Creator data snapshot
Every figure is a UGC-qualified creator from the 29 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 1,272
- Instagram / TikTok
- 1,272 / 0
- Median followers
- 42,788
- Under 5k followers
- 0%
- Middle half
- 31,967 to 62,150
- Portfolio site
- 33.9%
- Index date
- 29 October 2026
- Under 5000
- 500 to 1k0
- 1k to 5k0
- 5k to 10k0
- 10k to 50k780
- 50k to 250k492
Mid-tier Instagram creators at a glance
There are 1,272 mid-tier Instagram creators in the UGC Agent index at the October 2026 export, listed here with follower bands and platforms. All of them publish on Instagram, with a median of 42,788 followers. Every creator on this page sits in the mid tier, meaning 25,000 to 100,000 followers, where UGC and influencer pricing start to overlap. Filter the sample below by platform, follower band or country, then run the same brief inside UGC Agent for public emails and fit scores.
How mid-tier Instagram creators compare
The median creator here has 42,788 followers, above the index median of 1,720. 0% post on TikTok against 13% across the index, and 33.9% link a portfolio site against 34.8% overall.
By niche label, the largest overlaps are fitness (11%), travel (9%), beauty (8%), lifestyle (7%). Labels overlap, so a creator can count towards more than one.
The 1,272 creators here run from 31,967 followers at the first quartile to 62,150 at the third, with the median at 42,788: 61% in the 10k to 50k band, 39% in the 50k to 250k band. 33.9% link a portfolio site, a second signal that they take briefs.
Where mid-tier Instagram creators are based
United States (321), Mexico (268), Argentina (187) lead by country among mid-tier Instagram creators. The rest are spread across 5 more listed countries plus profiles with no stated location.
After that come Spain (114), Chile (83), Colombia (48). The six together account for 1,021 creators. Each country link opens the mid-tier list for that market, with its own table, platform split, and follower bands, which is the quickest way to check whether a market has enough depth for a ten-creator test before you brief.
What mid-tier Instagram creators cost
Every creator on this page falls in the rate calculator's mid column (25k to 100k). At that tier a 15 to 30 second UGC video typically runs $375, between $250 and $600, a five-photo set about $350, and 12 months of paid usage adds about $375 per video on top of production. Use those as an opening range, not a quote: niche, deliverable count and usage terms move every number.
For the full benchmarks behind this table see influencer rates by tier, instagram influencer rates, ugc video rates.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about mid-tier Instagram creators
How many mid-tier Instagram creators are there?
1,272 at the 29 October 2026 export: 1,272 on Instagram and 0 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Where are mid-tier Instagram creators based?
United States (321), Mexico (268), Argentina (187) are the largest pools among creators who state a country. Country is taken from the public profile, so 171 of the 1,272 have no listed location or sit outside the recognised list.
How many followers does a typical mid-tier Instagram creator have?
The median is 42,788 followers, with the middle half between 31,967 and 62,150. 0% have fewer than 5,000 followers and only 100% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 29 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Where are the contact details?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a mid-tier Instagram creators search inside UGC Agent, where every plan starts with a 3-day free trial (open all 1,272 in UGC Agent), or see pricing for list sizes.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Narrower lists inside this one
10 lists cut from these 1,272 mid-tier Instagram creators, each with its own table and numbers. A list only exists when it holds at least 25 creators and is not 95% the same people as this one.
- By nicheMid-tier Instagram fitness creators 138Mid-tier Instagram travel creators 118Mid-tier Instagram beauty creators 102Mid-tier Instagram lifestyle creators 94Mid-tier Instagram fashion creators 87Mid-tier Instagram tech creators 87Mid-tier Instagram parenting creators 69Mid-tier Instagram food creators 56Mid-tier Instagram gaming creators 53Mid-tier Instagram home creators 35
Browse the directory
767 lists in all, each with live counts from the 29 October 2026 index: 19 niches, 44 personas and sub-niches, 19 countries, 8 languages, 3 follower tiers, 2 gender lists, and 671 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
TikTok
By country
By persona and sub-niche
- Beauty and personal careSkincare 2,190Makeup 910Haircare 645Fragrance 167Nails 60K-beauty 54Jewelry 49
- Parents and familyMoms 3,365Dads 225Pregnancy and postpartum 173Homeschool 76
- Fitness and wellnessPersonal trainers 887Gym and strength 736Running 723Nutrition 657Yoga 267Pilates 214CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 546Healthcare professionals 374Weddings and bridal 287Students 284Over 40 229Nurses 210Bilingual 204Teachers 201ADHD and neurodivergent 175
- Home, food and petsDog owners 317Recipes and cooking 236Coffee 170Home organization 158Home decor 149Cat owners 129DIY and renovation 89Gardening and plants 68Vegan and plant-based 66Sustainable living 52
- Creative, hobbies and formatsPhotographers 386Unboxing and hauls 168Dance 141Books and reading 124Budgeting and personal finance 116Hiking and camping 115Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 19,643Instagram micro 4,267Instagram mid-tier 1,272Instagram Spanish 4,532Instagram Portuguese 488Instagram Italian 370Instagram German 236Instagram French 81Instagram Polish 200Instagram Norwegian 106Instagram skincare 1,867Instagram makeup 796Instagram haircare 553Instagram fragrance 147Instagram nails 56Instagram k-beauty 41Instagram moms 2,769Instagram dads 198Instagram pregnancy and postpartum 148Instagram homeschool 70Instagram running 685Instagram pilates 203Instagram gym and strength 681Instagram students 256Instagram teachers 185Instagram nurses 175Instagram healthcare professionals 350Instagram over 40 194Instagram faith-based 477Instagram adhd and neurodivergent 145Instagram bilingual 169Instagram weddings and bridal 254Instagram dog owners 258Instagram cat owners 111Instagram home decor 137Instagram diy and renovation 75Instagram gardening and plants 59Instagram recipes and cooking 208Instagram coffee 143Instagram vegan and plant-based 60Instagram sustainable living 47Instagram dance 130Instagram books and reading 109Instagram unboxing and hauls 134Instagram hiking and camping 102Instagram budgeting and personal finance 94Instagram jewelry 45Instagram female 17,581Instagram male 5,023TikTok nano 2,936TikTok micro 793TikTok mid-tier 164TikTok Spanish 358TikTok Portuguese 60TikTok Italian 74TikTok German 67TikTok French 160TikTok Polish 42TikTok Norwegian 27TikTok skincare 323TikTok makeup 114TikTok haircare 92TikTok moms 596TikTok dads 27TikTok pregnancy and postpartum 25TikTok running 38TikTok gym and strength 55TikTok students 28TikTok nurses 35TikTok over 40 35TikTok faith-based 69TikTok adhd and neurodivergent 30TikTok bilingual 35TikTok weddings and bridal 33TikTok dog owners 59TikTok recipes and cooking 28TikTok coffee 27TikTok unboxing and hauls 34TikTok female 2,869TikTok male 332
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