The mid-tier rate card
| Deliverableper unit | Micro5k to 25k | Mid25k to 100k | Established100k+ |
|---|---|---|---|
| UGC video, 15 to 30sper finished video | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Hook variationper extra opener, 20% with a floor | $45$30 to $70 | $75$50 to $120 | $130$80 to $200 |
| Paid usage, 3 monthsper video, added to production | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, added to production | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| Whitelistingper video, ads from the creator handle | $70$45 to $105 | $115$75 to $180 | $195$120 to $300 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
Posted rates across the band
| Audiencefollowers | Instagram feed postposted | Instagram Reelposted | TikTok videoposted | UGC video, 15 to 30sproduction |
|---|---|---|---|---|
| 25,000followers | $215$150 to $300 | $320$225 to $445 | $255$180 to $355 | $375$250 to $600 |
| 50,000followers | $425$300 to $600 | $640$445 to $890 | $510$355 to $710 | $375$250 to $600 |
| 75,000followers | $640$445 to $890 | $960$670 to $1,340 | $770$540 to $1,070 | $375$250 to $600 |
Where mid-tier creators are
| Nicheall creators | 25,000 or morecreators | Shareof the niche |
|---|---|---|
| Gaming218 creators | 57 | 26% |
| Tech1,211 creators | 110 | 9.1% |
| Travel1,791 creators | 145 | 8.1% |
| Finance474 creators | 27 | 5.7% |
| Fashion1,831 creators | 97 | 5.3% |
| Food1,162 creators | 59 | 5.1% |
| Trading334 creators | 16 | 4.8% |
| Fitness3,697 creators | 154 | 4.2% |
| Parenting2,551 creators | 83 | 3.3% |
| Home1,478 creators | 42 | 2.8% |
| Beauty5,512 creators | 126 | 2.3% |
How mid tier works on our models
Tier names do not line up across the two models, and it matters when you compare quotes. Our production model calls 25,000 to 100,000 followers mid tier. The influencer engine, like most published rate cards, calls 10K to 100K micro and applies a 0.85x scale factor to that whole band, so a creator pitched to you as a micro influencer may be a mid-tier UGC creator by our definition.
This is the band where posted and production fees cross. At 25,000 followers a sponsored TikTok video prices at $255, below the $375 production fee; from about 37,000 followers the posted fee catches up, $375 at that point, and keeps climbing. Below the crossover a brand buying content alone should pay for production; above it the audience is worth more than the work.
Supply is thin. Gaming has the largest share at 25,000 followers or more, 26% (57 creators), and beauty the smallest, 2.3%, though its 126 creators are the bigger bench in absolute terms. Across the whole index 2.3% of creators have 50,000 or more followers, so a brief that insists on mid tier is choosing from a small pool and should expect quotes near the high end.