Sports UGC rates by follower quartile
| Creatorfollowers and tier | UGC video, 15 to 30sproduction | UGC video, 30 to 60sproduction | Instagram Reelposted, Lifestyle factor | TikTok videoposted, Lifestyle factor |
|---|---|---|---|---|
| Bottom quarter910 followers, nano tier | $150$100 to $250 | $195$130 to $325 | $90$65 to $125 | $60$40 to $85 |
| Median creator2,896 followers, nano tier | $150$100 to $250 | $195$130 to $325 | $90$65 to $125 | $60$40 to $85 |
| Top quarter6,133 followers, micro tier | $225$150 to $350 | $295$195 to $455 | $90$65 to $130 | $75$50 to $105 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. The niche factor is the influencer engine's Lifestyle group (1x). The engine has no sports group, so this is the baseline. Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
Where sports creators sit
| Tierfollower range | Creatorsof 80 | Shareof the niche | UGC video, 15 to 30stypical for the tier |
|---|---|---|---|
| Nanounder 5,000 followers | 55 | 69% | $150$100 to $250 |
| Micro and above5,000 or more, priced at micro | 25 | 31% | $225$150 to $350 |
How sports compares
Sports creators are larger than the index as a whole. The median sports creator has 2,896 followers against 1,680 across all 26,791 UGC-qualified creators, 72% more, which ranks sports 2nd of the 18 niches we price by median following. 31% of sports creators have 5,000 or more followers, the point where our model moves a quote from nano to micro, against 22% index-wide.
The spread inside sports is wide: the top quarter starts at 6,133 followers, 6.7 times the bottom quarter's 910. That middle half straddles the nano and micro tiers, so the production quote runs from $150 at the bottom quarter to $225 at the top.
The influencer engine has no sports category, so posted rates here use the lifestyle baseline factor of 1: a sponsored TikTok video from a 10,000-follower creator prices at $100. Treat it as a starting point for a niche the engine does not single out. At the niche median the engine's platform floor of $60 applies, which is why the posted columns barely move across the bottom three rows.
Of the 80 sports creators in our index, 68 are on Instagram and 12 on TikTok (15%).
53% of sports creators list a portfolio, against 34% index-wide, so more of this niche can show finished work before you commit to a rate. The deepest markets are the United States (44), Chile (8) and the United Kingdom (5).