Makeup UGC Creators
As of 7 October 2026, UGC Agent's index lists 846 makeup creators: 92% on Instagram, 8% on TikTok, median 1,850 followers. Their median sits above the 1,440 of beauty creators. 91% of them also carry the beauty label. The United States is the largest country pool, with 233.
846 makeup creators, 15% of the 5,512 beauty creators. Narrower lists: Instagram makeup creators (781), makeup creators in the United States (233), makeup creators in the United Kingdom (134). Filter the 30 public profiles below, then Start free to unlock emails.
30 makeup creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
816 more makeup creators with verified emails, fit scores, and portfolio links are inside UGC Agent. Every plan starts with a 3-day trial that runs a full makeup creators search; larger plans unlock bigger lists and exports.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 846
- Instagram / TikTok
- 781 / 65
- Median followers
- 1,850
- Under 5k followers
- 79%
- Middle half
- 1,020 to 4,238
- Portfolio site
- 35%
- Index date
- 7 October 2026
- Under 50085
- 500 to 1k125
- 1k to 5k458
- 5k to 10k114
- 10k to 50k56
- 50k to 250k8
What brands hire makeup creators for
Makeup brands brief these creators for application tutorials, swatches, wear tests and get-ready-with-me videos. Ask for a shade match against your range before shipping product, and check that earlier tutorials show the face at phone distance rather than only finished looks.
There are 846 makeup creators in the UGC Agent index at the October 2026 export, listed here with follower bands and platforms. The split is 92% Instagram and 8% TikTok, and the median creator has 1,850 followers. The deepest country pools are the United States and the United Kingdom. Filter the sample below by platform, follower band or country, then run the same brief inside UGC Agent for verified emails and fit scores.
How makeup creators compare
The median creator here has 1,850 followers, above the index median of 1,680. 8% post on TikTok against 7% across the index, and 35% link a portfolio site against 34.4% overall.
By niche label, the largest overlaps are beauty (91%), fashion (13%), lifestyle (5%), parenting (4%). Labels overlap, so a creator can count towards more than one.
By bio language: English (71%), Spanish (25%), Italian (3%).
Many also fit another persona: skincare (460), haircare (110), fragrance (50).
Only 8% of the 846 makeup creators have more than 10,000 followers; 54% are in the 1k to 5k range and 25% are under 1,000, with a median of 1,850. Follower figures are shown as bands because exact counts drift between exports. 35% link a portfolio site from their profile, a useful second signal that they take briefs.
Where makeup creators are based
By country, the largest pools of makeup creators are United States (233), United Kingdom (134), Mexico (59). Country is only known for creators whose profile states it, so treat these as a floor, not the full picture.
Chile (30), Peru (27), Spain (23) follow. Together the six markets hold 506 of the 846 creators here. Use the country lists when shipping, language, or currency decides who you can work with; the makeup page for each market keeps the same columns so you can compare pools side by side.
What makeup creators cost
79% of the makeup creators on this page have fewer than 5,000 followers, which is the calculator's nano tier; 20% fall between 5k and 50k and 1% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.
For the full benchmarks behind this table see nano influencer rates, micro influencer rates, ugc video rates.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about makeup creators
How many makeup creators are there?
The 7 October 2026 export holds 846, split 781 Instagram and 65 TikTok. Each passed the app's UGC qualification check (the bio or recent content publicly advertises UGC work), and the pool grows with every search run, so the figure is a floor rather than a ceiling.
Where are makeup creators based?
United States (233), United Kingdom (134), Mexico (59) are the largest pools among creators who state a country. Country is taken from the public profile, so 297 of the 846 have no listed location or sit outside the recognised list.
How many followers does a typical makeup creator have?
The median is 1,850 followers, with the middle half between 1,020 and 4,238. 79% have fewer than 5,000 followers and only 8% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Can I get their emails?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a makeup creators search inside UGC Agent, where every plan starts with a 3-day trial (Start free), or see pricing for list sizes.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Narrower lists inside this one
7 lists cut from these 846 makeup creators, each with its own table and numbers. A list only exists when it holds at least 25 creators and is not 95% the same people as this one.
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
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