Makeup UGC Creators in the United States
UGC Agent's 7 October 2026 index holds 233 makeup creators in the United States, split 93% Instagram and 7% TikTok, with a median of 1,954 followers. That is 28% of the 846 makeup creators, and the median sits above their 1,850.
233 makeup creators in the United States, 28% of the 846 makeup creators and 3% of the 7,570 creators in the United States. The table lists 30 with follower band, niches and country; Start free for verified emails and fit scores.
30 makeup creators in the United States from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
203 more makeup creators in the United States with verified emails, fit scores, and portfolio links are inside UGC Agent. Every plan starts with a 3-day trial that runs a full makeup creators in the United States search; larger plans unlock bigger lists and exports.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 233
- Instagram / TikTok
- 216 / 17
- Median followers
- 1,954
- Under 5k followers
- 84%
- Middle half
- 1,084 to 3,557
- Portfolio site
- 41.6%
- Index date
- 7 October 2026
- Under 50028
- 500 to 1k22
- 1k to 5k145
- 5k to 10k26
- 10k to 50k9
- 50k to 250k3
Makeup creators in the United States at a glance
There are 233 makeup creators in the United States in the UGC Agent index at the October 2026 export, listed here with follower bands and platforms. 93% publish on Instagram and 7% on TikTok, with a median of 1,954 followers. They state the United States as their location, so pricing, shipping and disclosure rules follow that market. Filter the sample below by platform, follower band or country, then run the same brief inside UGC Agent for verified emails and fit scores.
How makeup creators in the United States compare
The median creator here has 1,954 followers, above the index median of 1,680. 7% post on TikTok against 7% across the index, and 41.6% link a portfolio site against 34.4% overall.
By niche label, the largest overlaps are beauty (98%), fashion (12%), parenting (7%), lifestyle (5%). Labels overlap, so a creator can count towards more than one.
The largest follower band among the 233 makeup creators in the United States is 1k to 5k, with 145 creators. 50 (21%) have fewer than 1,000 followers and 12 (5%) have more than 10,000, which is the split you would expect from an index built around UGC work rather than reach. 17 of them are on TikTok.
What makeup creators in the United States cost
Mapped to the calculator's tiers, 84% of makeup creators in the United States are nano (under 5k followers), 15% sit between 5k and 50k, and 1% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
For the full benchmarks behind this table see nano influencer rates, micro influencer rates, ugc video rates.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about makeup creators in the United States
How many makeup creators in the United States are there?
The 7 October 2026 export holds 233, split 216 Instagram and 17 TikTok. Each passed the app's UGC qualification check (the bio or recent content publicly advertises UGC work), and the pool grows with every search run, so the figure is a floor rather than a ceiling.
How does this list compare with the wider pool?
These 233 creators are 28% of the 846 makeup creators (median 1,850 followers), and 3% of the 7,570 creators in the United States (median 1,455 followers). Their own median is 1,954 followers. Each wider list is linked above if you need more depth than this segment holds.
How many followers does a typical makeup creator in the United States have?
The median is 1,954 followers, with the middle half between 1,084 and 3,557. 84% have fewer than 5,000 followers and only 5% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
When was this page last updated?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Where are the contact details?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a makeup creators in the United States search inside UGC Agent, where every plan starts with a 3-day trial (Start free), or see pricing for list sizes.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
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