Instagram Makeup UGC Creators
UGC Agent's 7 October 2026 index holds 781 Instagram makeup creators; every one posts on Instagram and the median account has 1,806 followers. That is 92% of the 846 makeup creators, and the median sits below their 1,850. The United States is the largest country pool, with 216.
781 Instagram makeup creators, 92% of the 846 makeup creators. The same list on TikTok holds 65. The table lists 30 with follower band, niches and country; Start free for verified emails and fit scores.
30 Instagram makeup creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
751 more Instagram makeup creators with verified emails, fit scores, and portfolio links are inside UGC Agent. Every plan starts with a 3-day trial that runs a full Instagram makeup creators search; larger plans unlock bigger lists and exports.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 781
- Instagram / TikTok
- 781 / 0
- Median followers
- 1,806
- Under 5k followers
- 79%
- Middle half
- 999 to 4,174
- Portfolio site
- 35.2%
- Index date
- 7 October 2026
- Under 50081
- 500 to 1k115
- 1k to 5k424
- 5k to 10k101
- 10k to 50k52
- 50k to 250k8
Instagram makeup creators at a glance
This page lists 781 Instagram makeup creators from the UGC Agent index, updated at the October 2026 export. All of them publish on Instagram, with a median of 1,806 followers. The deepest country pools are the United States and the United Kingdom. Use the table to sanity-check the pool before you brief, then run the search in UGC Agent to get contact details and fit scoring.
How Instagram makeup creators compare
The median creator here has 1,806 followers, above the index median of 1,680. 0% post on TikTok against 7% across the index, and 35.2% link a portfolio site against 34.4% overall.
By niche label, the largest overlaps are beauty (91%), fashion (13%), lifestyle (5%), parenting (4%). Labels overlap, so a creator can count towards more than one.
Only 8% of the 781 Instagram makeup creators have more than 10,000 followers; 54% are in the 1k to 5k range and 25% are under 1,000, with a median of 1,806. Follower figures are shown as bands because exact counts drift between exports. 35.2% link a portfolio site from their profile, a useful second signal that they take briefs.
Where Instagram makeup creators are based
The top three countries are United States (216), United Kingdom (118), Mexico (58), together 392 creators. 35.2% of the creators on this page link a portfolio site from their bio.
After that come Peru (27), Chile (24), Spain (20). The six together account for 463 creators. Each country link opens the makeup list for that market, with its own table, platform split, and follower bands, which is the quickest way to check whether a market has enough depth for a ten-creator test before you brief.
What Instagram makeup creators cost
Mapped to the calculator's tiers, 79% of Instagram makeup creators are nano (under 5k followers), 20% sit between 5k and 50k, and 1% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
For the full benchmarks behind this table see nano influencer rates, micro influencer rates, instagram influencer rates.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram makeup creators
How many Instagram makeup creators are there?
781 at the 7 October 2026 export: 781 on Instagram and 0 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Where are Instagram makeup creators based?
United States (216), United Kingdom (118), Mexico (58) are the largest pools among creators who state a country. Country is taken from the public profile, so 285 of the 781 have no listed location or sit outside the recognised list.
How many followers does a typical Instagram makeup creator have?
The median is 1,806 followers, with the middle half between 999 and 4,174. 79% have fewer than 5,000 followers and only 8% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Do these profiles come with emails?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a Instagram makeup creators search inside UGC Agent, where every plan starts with a 3-day trial (Start free), or see pricing for list sizes.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
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