UGC Creators in the United Kingdom
An index of 3,376 UGC creators based in the United Kingdom: 2,703 on Instagram, 673 on TikTok, median 1,574 followers.
Working with creators in the United Kingdom
The United Kingdom is the second-largest cohort and has the highest TikTok share of any major country in the index, which makes it the natural starting point for TikTok-led launches in Europe. Beauty, travel, fashion, parenting, and lifestyle are the deepest pools, followed by fitness, food, and home. Creators post in English, sit mostly in the nano and micro range, and are used to the ASA's disclosure rules, so paid content tends to be labelled cleanly. Use this page for UK-shipped products, GBP pricing, and briefs that reference Boots, Tesco, and other British retail context.
What the numbers say
The largest band is 1k to 5k followers with 1,484 creators. 1,142 (34%) have fewer than 1,000 followers and 116 (3%) have more than 10,000, which is the split you would expect from an index built around UGC work rather than reach.
The three largest niches are beauty (885), travel (432), fashion (366); everything else is in double or single digits. 44.6% of creators here link a portfolio site from their profile.
Sample creators in the United Kingdom
Six public profiles from the September 2026 index. Handles link to the creator's own account; follower counts are shown as bands.
3,370 more creators in the United Kingdom with verified emails
Fit scores, portfolio links, and the contact path for every profile on this page live inside UGC Agent. A free account runs a full search for creators in the United Kingdom; paid plans unlock larger lists and exports.
Questions about this list
How do you know these creators are in the United Kingdom?
Country is taken from the creator's own profile or bio, checked by the qualifier. Profiles that do not state a location are excluded from this page, so 3,376 is a floor for the United Kingdom.
Can I get their emails?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a search for creators in the United Kingdom with a free UGC Agent account (Start free), or see pricing for list sizes.
When was this page last updated?
Counts and sample profiles come from the 2026-09-14 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift; the six samples rotate so the same profiles are not on show permanently.
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