UGC Creators in Leeds

The Leeds creator market

Leeds has 34 UGC creators in UGC Agent's October 2026 index; beauty and fashion lead, and 21% are on TikTok. The median creator has 2,004 followers, above the 1,594 median across the United Kingdom. Brief a city list when the content needs a real local setting, a venue, or a product that ships faster within the metro.

Leeds is 0.9% of the 3,926 creators indexed in the United Kingdom. 71% have fewer than 5,000 followers (78% nationally), 21% are on TikTok (22% nationally) and 44.1% link a portfolio (43%).

The largest follower band among the 34 creators in Leeds is 1k to 5k, with 14 creators. 10 (29%) have fewer than 1,000 followers and 0 (0%) have more than 10,000, which is the split you would expect from an index built around UGC work rather than reach. 7 of them are on TikTok.

Top niches in Leeds

By niche label, the largest pools in Leeds are beauty (7), fashion (6), food (6), then fitness (3). Each link opens the national United Kingdom list for that niche, because a city is not cut further until it can fill a table of its own.

Other cities in the United Kingdom

2 other cities have a list in the United Kingdom; Leeds ranks third by creator count. Widen to the United Kingdom list when the brief does not need anyone on location.

• London 597
• Manchester 122

Rates and deliverables for creators in Leeds

71% of the creators in Leeds on this page have fewer than 5,000 followers, which is the calculator's nano tier; 29% fall between 5k and 50k and 0% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.

2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.

How to approach creators in the United Kingdom

UK creators are used to the ASA's rules, so lead with a clean brief: gifted or paid, deliverable, rights, and the disclosure you expect, and they will usually reply with a rate and a media kit. TikTok-led launches in Europe should start here, since the UK TikTok pool is larger than every other European country's TikTok pool combined. Shipping from the US or EU is straightforward for small parcels, but post-Brexit customs means goods from the EU can incur duties and delays, so send from a UK warehouse or a UK 3PL when you can, and state who pays duties in the brief. Reference UK retailers and GBP prices in shot lists so shelf content reads as local. For food, beauty, and wellness, check the CAP Code's claims rules before briefing, because the ASA rules on creator claims regularly and publishes the outcomes. Ask for the paid partnership label rather than a caption-only disclosure. Time outreach for late morning UK time, and expect faster replies midweek. For whitelisting, UK creators are familiar with Spark Ads and partnership ads and will price the usage term separately.