Yoga UGC Creators

What brands hire yoga creators for

Many creators here are certified teachers, so they demonstrate with good form and can talk about practice with authority. They suit mats, apparel, wellness apps, supplements and retreat brands; check whether the creator teaches in a studio, because that shapes the setting you will get.

There are 264 yoga creators in the UGC Agent index at the October 2026 export, listed here with follower bands and platforms. 99% publish on Instagram and 1% on TikTok, with a median of 2,180 followers. The deepest country pools are the United States and Spain. The table is a preview of the pool; the full list with verified emails and fit scores lives inside UGC Agent.

How yoga creators compare

The median creator here has 2,180 followers, above the index median of 1,680. 1% post on TikTok against 7% across the index, and 36.4% link a portfolio site against 34.4% overall.

63% of them carry no niche label in the index at all, which is why this list is built from the creator's own bio rather than from the niche taxonomy: a niche search would not surface them.

By niche label, the largest overlaps are fitness (24%), travel (4%), food (4%), lifestyle (3%). Labels overlap, so a creator can count towards more than one.

By bio language: English (72%), Spanish (23%), Italian (2%).

Many also fit another persona: pilates (24), teachers (15), personal trainers (14).

Only 5% of the 264 yoga creators have more than 10,000 followers; 61% are in the 1k to 5k range and 19% are under 1,000, with a median of 2,180. Follower figures are shown as bands because exact counts drift between exports. 36.4% link a portfolio site from their profile, a useful second signal that they take briefs.

Where yoga creators are based

The top three countries are United States (50), Spain (8), Argentina (7), together 65 creators. 36.4% of the creators on this page link a portfolio site from their bio.

After that come Chile (5), United Kingdom (5), Mexico (2). The six together account for 77 creators. Each country link opens the yoga list for that market, with its own table, platform split, and follower bands, which is the quickest way to check whether a market has enough depth for a ten-creator test before you brief.

What yoga creators cost

Mapped to the calculator's tiers, 79% of yoga creators are nano (under 5k followers), 20% sit between 5k and 50k, and 1% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.

For the full benchmarks behind this table see nano influencer rates, micro influencer rates, ugc video rates.

2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.