A solo operator carrying the whole creator program.
Tinka works across the full creator lifecycle for consumer apps and brands. She sources and onboards creators, writes briefs, coaches hooks and formats, then reports each week on what is working.
Her public LinkedIn profile describes that same hands-on arc, from working as a creator herself to coaching creators from first draft through posting. It gives her a clear view of where the work compounds: stronger direction and feedback, not more hours spent scrolling.
“I build creator programs end to end, so sourcing and onboarding creators, writing the briefs, coaching them on hooks and formats, and reporting weekly on what’s actually working.”
Manual search was taking time from the work only she could do.
Before UGC Agent, sourcing meant hours inside TikTok and Instagram search, saving accounts into a spreadsheet, then contacting every creator by hand. Tinka used that process to source and coach more than 100 creators.
The constraint was not finding accounts. It was finding enough creators who matched the brand and would actually reply. Most of her time stayed at the top of the funnel instead of going into the hooks, formats, and creative feedback that shape performance.
“Finding 50 creators is easy, finding 50 who match the brand AND actually reply is not.”
One recent search returned 5 solid fits in about one hour.
Tinka uses UGC Agent before outreach to build the initial creator pool. For a recent app client, she selected 5 creators she considered strong matches for the campaign.
- Manual sourcing before UGC Agent
- A full day
- Sourcing with UGC Agent
- About 1 hour
- Strong creator fits selected
- 5
- Previous creators sourced and coached manually
- 100+
- Response compared with cold DMs
- Improved
- Primary contact advantage
- Creator emails
“The biggest thing for me is that it pulls creator emails, so I’m not stuck hoping someone opens a DM request.”
The ROI is the day she gets back.
For a freelancer, the useful return is not only a faster task. It is additional delivery capacity without adding a sourcing team. The time recovered from search goes back into creator coaching, sharper hooks, and creative feedback for the client.
“It moved my time from searching to coaching. A day back per campaign means I’m spending that time on hooks and creative feedback instead of scrolling for accounts, and that’s the work that actually drives results.”
What I think UGC Agent earns credit for.
The defensible contribution is the sourcing layer: helping a solo operator reach a brief-aligned pool faster and giving her a better contact route before outreach begins.
- Time: a task Tinka described as a full day took about one hour on the recent campaign.
- Fit: she selected 5 creators she considered solid matches for the app client.
- Reachability: creator emails gave her an alternative to relying on social DM request folders.
- Focus: the saved time moved back into hooks, formats, and creator feedback.
I do not claim credit for Tinka’s briefs, outreach copy, coaching, creator performance, campaign reporting, views, or downstream client results.
A sourcing tool should give the operator back to the creators.
Tinka recommends UGC Agent to solo operators and small teams, especially UGC engineers, growth teams at consumer apps, and founders launching a creator program without a dedicated sourcing team.
She also gave us a clear product request: discovery for viral videos from the last few days, so current creative research can sit beside creator sourcing. That is not part of the result described here, but it is exactly the kind of feedback that helps define what the product should solve next.
For now, the return is simpler: less time searching, a direct email route for outreach, and more of the campaign day spent helping creators make stronger work.