Mid-tier Instagram Food UGC Creators
As of 7 October 2026, UGC Agent's index lists 51 mid-tier Instagram food creators, all publishing on Instagram, with a median of 42,007 followers. That is 5% of the 1,040 Instagram food creators, and the median sits above their 2,272.
51 mid-tier Instagram food creators, 5% of the 1,040 Instagram food creators and 94% of the 54 mid-tier food creators. Filter the 30 public profiles below, then Start free to unlock emails.
30 mid-tier Instagram food creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
21 more mid-tier Instagram food creators with verified emails, fit scores, and portfolio links are inside UGC Agent. Every plan starts with a 3-day trial that runs a full mid-tier Instagram food creators search; larger plans unlock bigger lists and exports.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 51
- Instagram / TikTok
- 51 / 0
- Median followers
- 42,007
- Under 5k followers
- 0%
- Middle half
- 31,016 to 62,303
- Portfolio site
- 41.2%
- Index date
- 7 October 2026
- Under 5000
- 500 to 1k0
- 1k to 5k0
- 5k to 10k0
- 10k to 50k33
- 50k to 250k18
Mid-tier Instagram food creators at a glance
This page lists 51 mid-tier Instagram food creators from the UGC Agent index, updated at the October 2026 export. Every profile here is a Instagram account, median 42,007 followers. Every creator on this page sits in the mid tier, meaning 25,000 to 100,000 followers, where UGC and influencer pricing start to overlap. Filter the sample below by platform, follower band or country, then run the same brief inside UGC Agent for verified emails and fit scores.
How mid-tier Instagram food creators compare
The median creator here has 42,007 followers, above the index median of 1,680. 0% post on TikTok against 7% across the index, and 41.2% link a portfolio site against 34.4% overall.
Inside the mid-tier range (25,000 to 100,000 followers), the middle half of these 51 creators sits between 31,016 and 62,303 followers, median 42,007. By display band that is 65% in the 10k to 50k band, 35% in the 50k to 250k band. 41.2% link a portfolio site.
Where mid-tier Instagram food creators are based
The top three countries are United States (19), United Kingdom (4), Mexico (2), together 25 creators. 41.2% of the creators on this page link a portfolio site from their bio.
Argentina (1), Australia (1), Canada (1) follow. Together the six markets hold 28 of the 51 creators here. Use the country lists when shipping, language, or currency decides who you can work with; the food page for each market keeps the same columns so you can compare pools side by side.
What mid-tier Instagram food creators cost
Every creator on this page falls in the rate calculator's mid column (25k to 100k). At that tier a 15 to 30 second UGC video typically runs $375, between $250 and $600, a five-photo set about $350, and 12 months of paid usage adds about $375 per video on top of production. Use those as an opening range, not a quote: niche, deliverable count and usage terms move every number.
For the full benchmarks behind this table see influencer rates by tier, instagram influencer rates, ugc video rates.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about mid-tier Instagram food creators
How many mid-tier Instagram food creators are there?
51 at the 7 October 2026 export: 51 on Instagram and 0 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Where are mid-tier Instagram food creators based?
United States (19), United Kingdom (4), Mexico (2) are the largest pools among creators who state a country. Country is taken from the public profile, so 22 of the 51 have no listed location or sit outside the recognised list.
How many followers does a typical mid-tier Instagram food creator have?
The median is 42,007 followers, with the middle half between 31,016 and 62,303. 0% have fewer than 5,000 followers and only 100% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How current is this list?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Is gifting enough for food and beverage creators?
For a snack or drink and a single taste-test clip, many nano and micro creators accept product alone, and the index shows a deep pool at that level. A recipe video, a meal-kit series, a shelf visit, or any footage licensed for ads is paid work. Hosted restaurant visits follow the same rule: the meal covers attendance, and the deliverables carry a fee. State the arrangement in the first message so perishables do not sit while you negotiate.
How do nutrition and health claims work in food UGC?
In the US, the FTC holds brands responsible for creator claims, and the FDA regulates nutrient-content and health claims on food, so a creator saying a product is 'high protein' or 'good for gut health' is making a regulated statement. The UK ASA has ruled against similar creator language. Give creators the exact label wording they can use, ask them to describe taste, texture, and occasion in their own words, and review every clip before it runs as an ad.
Which formats sell food products best?
A taste test with a first-bite reaction and a specific taste note, a recipe where the product visibly changes the result, and a ritual clip that shows the product at a recognizable moment such as breakfast or post-workout. For retail launches, a shelf-to-cart clip in a named store adds availability context. Ask for vertical framing, phone-friendly lighting on the food, the sound of the open or pour kept in, and the raw file for shoppable cuts.
Should food creators be asked for exclusivity?
Category exclusivity on a snack or drink is uncommon at nano and micro scale and will not be accepted for gifted product. For a launch, a 30-day window without a paid post for a named direct competitor is a reasonable paid ask. Hospitality clients sometimes request that a creator not feature a rival venue in the same week, which is fair for a hosted visit. Write it into the agreement; a verbal ask in a DM is not enforceable.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
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