Mid-tier Instagram Beauty UGC Creators
As of 7 October 2026, UGC Agent's index lists 97 mid-tier Instagram beauty creators, all publishing on Instagram, with a median of 39,863 followers. That is 2% of the 4,951 Instagram beauty creators, and the median sits above their 1,404.
97 mid-tier Instagram beauty creators, 2% of the 4,951 Instagram beauty creators and 86% of the 113 mid-tier beauty creators. Filter the 30 public profiles below, then Start free to unlock emails.
30 mid-tier Instagram beauty creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
67 more mid-tier Instagram beauty creators with verified emails, fit scores, and portfolio links are inside UGC Agent. Every plan starts with a 3-day trial that runs a full mid-tier Instagram beauty creators search; larger plans unlock bigger lists and exports.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 97
- Instagram / TikTok
- 97 / 0
- Median followers
- 39,863
- Under 5k followers
- 0%
- Middle half
- 33,492 to 54,585
- Portfolio site
- 47.4%
- Index date
- 7 October 2026
- Under 5000
- 500 to 1k0
- 1k to 5k0
- 5k to 10k0
- 10k to 50k66
- 50k to 250k31
Mid-tier Instagram beauty creators at a glance
UGC Agent indexes 97 mid-tier Instagram beauty creators, and this page is the public view of that segment as of the October 2026 export. Every profile here is a Instagram account, median 39,863 followers. Every creator on this page sits in the mid tier, meaning 25,000 to 100,000 followers, where UGC and influencer pricing start to overlap. Use the table to sanity-check the pool before you brief, then run the search in UGC Agent to get contact details and fit scoring.
How mid-tier Instagram beauty creators compare
The median creator here has 39,863 followers, above the index median of 1,680. 0% post on TikTok against 7% across the index, and 47.4% link a portfolio site against 34.4% overall.
Inside the mid-tier range (25,000 to 100,000 followers), the middle half of these 97 creators sits between 33,492 and 54,585 followers, median 39,863. By display band that is 68% in the 10k to 50k band, 32% in the 50k to 250k band. 47.4% link a portfolio site.
Where mid-tier Instagram beauty creators are based
The top three countries are United States (23), United Kingdom (9), Mexico (7), together 39 creators. 47.4% of the creators on this page link a portfolio site from their bio.
Spain (6), Argentina (5), Chile (3) follow. Together the six markets hold 53 of the 97 creators here. Use the country lists when shipping, language, or currency decides who you can work with; the beauty page for each market keeps the same columns so you can compare pools side by side.
What mid-tier Instagram beauty creators cost
Every creator on this page falls in the rate calculator's mid column (25k to 100k). At that tier a 15 to 30 second UGC video typically runs $375, between $250 and $600, a five-photo set about $350, and 12 months of paid usage adds about $375 per video on top of production. Use those as an opening range, not a quote: niche, deliverable count and usage terms move every number.
For the full benchmarks behind this table see influencer rates by tier, instagram influencer rates, ugc video rates.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about mid-tier Instagram beauty creators
How many mid-tier Instagram beauty creators are there?
97 at the 7 October 2026 export: 97 on Instagram and 0 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Where are mid-tier Instagram beauty creators based?
United States (23), United Kingdom (9), Mexico (7) are the largest pools among creators who state a country. Country is taken from the public profile, so 39 of the 97 have no listed location or sit outside the recognised list.
How many followers does a typical mid-tier Instagram beauty creator have?
The median is 39,863 followers, with the middle half between 33,492 and 54,585. 0% have fewer than 5,000 followers and only 100% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
When was this page last updated?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Should beauty creators be gifted or paid?
Gift when the product is low cost, the creator has under a few thousand followers, and you only want an organic post with no script. Pay when you specify a hook, need ad usage rights, or ask for a multi-week skincare check-in. Most brands in this niche run a mix: a gifted seeding wave to find who films well, then paid deliverables from the five or six creators who produced the best clips. Say which model applies in your first message so nobody wastes a week.
What disclosure rules apply to beauty UGC?
In the US, the FTC Endorsement Guides require clear and conspicuous disclosure of any material connection, including free product, and prohibit claims the creator has not experienced or the brand cannot substantiate. In the UK, the ASA and CMA expect #ad on gifted and paid content alike. Beauty carries extra weight because efficacy claims such as 'clears acne' or 'reverses wrinkles' can trigger cosmetic-versus-drug rules. Brief creators to describe what they observed rather than promise outcomes.
Which formats perform best for skincare and makeup?
For skincare, a two-part deliverable works well: a first-impression texture and application clip, then a check-in two to four weeks later showing the same area of skin. For makeup, a full-face application with a swatch moment and a wear test at hour six gives you both a hook and proof. Both formats cut cleanly into 15-second paid social variations, which is usually what the brand actually needs from the shoot.
Do beauty creators expect exclusivity?
Category exclusivity is unusual for nano and micro beauty creators, and asking for it without paying for it will end most conversations. A creator who films skincare content for a living will work with several brands in the same year. If you need them to avoid a direct competitor for a window, name the competitor list, keep the window short, and attach a fee. For a one-off gifted post, do not ask at all.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
Related resources on UGC Agent
- Glossary terms used in creator briefsAd AngleAd FrequencyAffiliate CommissionAI UGCAmazon Influencer ProgramAovAsmr VideoB-rollBefore And After VideoBoosted PostBrand ambassadorBrand dealBrand safetyCacCarousel AdContent ApprovalContent CalendarContent LicensingCpaCpcCplCPMCpvCreative FatigueCreative strategistCreative TestingCreator BriefCreator economyCreator fundCreator marketplaceCreator OnboardingCreator OutreachCreator RetainerCreator SourcingCreator VettingCTRDark PostDay In The Life VideoEarned mediaEngagement rateExclusivity ClauseFlat LayFounder VideoFtc DisclosureGreen Screen VideoGRWMHaul VideoHold RateVideo HookHook rateIncremental LiftInfluencer ContractInfluencer Discount CodeInfluencer giftingInstagram Collab PostKill FeeKOLLicensing FeeLtvMacro influencerMedia buyerMedia KitMega InfluencerMer MarketingMeta Ads LibraryMicro influencerMoodboardNano influencerNative adNet 30Owned mediaPaid mediaPaid PartnershipPaid Usage RightsPartnership AdsPerformance CreativePerpetual LicensePov VideoProduct Demo VideoProduct seedingRate cardRaw footageReaction VideoRetention CurveRevision RoundROASShoppable VideoShot ListSocial ProofStatement Of WorkStoryboardStorytime VideoStreet InterviewTalking-head videoTestimonial videoText OverlayCommercial Sound LibraryTiktok Creative CenterTiktok Creator MarketplaceTiktok DuetTiktok Shop AffiliateTikTok Shop creatorTikTok Spark AdsTiktok StitchTutorial VideoWhat is UGCUGC adsUGC campaignUGC contentUGC creatorUGC examplesUGC marketingUGC meaningUGC portfolioUGC videoVoiceover UgcUnboxing videoUsage rightsUser-generated contentVertical VideoView Through RateWatch TimeWhitelistingWork For Hire
- Free toolsUGC rate calculatorCreator fit score calculatorOutreach email generatorCampaign brief generatorUGC hook generatorUGC script generatorUGC contract templateCampaign ROI calculatorInfluencer rate calculatorInstagram UGC creator finderTikTok UGC creator finderUGC creator search
- Sourcing by industryDTC and ecommerceBeauty and wellnessFitness and healthFood and beverageTravel and hospitalitySaaS, apps and AIAgencies and studiosLocal servicesFashionFintech
- GuidesHow to find UGC creatorsUGC rates for brandsCreator outreach that gets repliesHow to write a UGC campaign briefCreator screening checklistUGC usage rights explainedUGC contract guideTikTok UGC ads guideInstagram UGC creators guideUGC portfolio examples