Mid-tier TikTok Beauty UGC Creators
As of 29 October 2026, UGC Agent's index lists 51 mid-tier TikTok beauty creators, all publishing on TikTok, with a median of 31,900 followers. That is 3% of the 1,555 TikTok beauty creators, and the median sits above their 1,949.
51 mid-tier TikTok beauty creators, 3% of the 1,555 TikTok beauty creators and 33% of the 153 mid-tier beauty creators. The same list on Instagram holds 102. Filter the 30 public profiles below, then open all 51 in UGC Agent to unlock emails.
For brands and agencies
Hiring mid-tier TikTok beauty creators?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators51 with an email on fileOpens the database on this list
- Typical mid-tier rate$375 per 15 to 30s video$250 to $600 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 mid-tier TikTok beauty creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 51 mid-tier TikTok beauty creators. Every one has a contact email on file in UGC Agent, 21 more than this table shows. The button opens the UGC Database filtered to beauty, TikTok; set the follower range there. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
UGC World, an agency running UGC for ecommerce and app brands, pulled 1,000 Instagram creators from one prompt in about ten minutes and reports 147 positive replies. Read the story. Brands hiring mid-tier TikTok beauty creators also use the Beauty and wellness sourcing playbook.
Creator data snapshot
Every figure is a UGC-qualified creator from the 29 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 51
- Instagram / TikTok
- 0 / 51
- Median followers
- 31,900
- Under 5k followers
- 0%
- Middle half
- 28,300 to 41,100
- Portfolio site
- 56.9%
- Index date
- 29 October 2026
- Under 5000
- 500 to 1k0
- 1k to 5k0
- 5k to 10k0
- 10k to 50k48
- 50k to 250k3
Mid-tier TikTok beauty creators at a glance
This page lists 51 mid-tier TikTok beauty creators from the UGC Agent index, updated at the October 2026 export. Every profile here is a TikTok account, median 31,900 followers. Every creator on this page sits in the mid tier, meaning 25,000 to 100,000 followers, where UGC and influencer pricing start to overlap. Filter the sample below by platform, follower band or country, then run the same brief inside UGC Agent for public emails and fit scores.
How mid-tier TikTok beauty creators compare
The median creator here has 31,900 followers, above the index median of 1,720. 100% post on TikTok against 13% across the index, and 56.9% link a portfolio site against 34.8% overall.
Inside the mid-tier range (25,000 to 100,000 followers), the middle half of these 51 creators sits between 28,300 and 41,100 followers, median 31,900. By display band that is 94% in the 10k to 50k band, 6% in the 50k to 250k band. 56.9% link a portfolio site.
Where mid-tier TikTok beauty creators are based
Colombia (5), United States (5), Australia (3) lead by country among mid-tier TikTok beauty creators. The rest are spread across 5 more listed countries plus profiles with no stated location.
United Kingdom (3), Spain (2), Brazil (1) follow. Together the six markets hold 19 of the 51 creators here. Use the country lists when shipping, language, or currency decides who you can work with; the beauty page for each market keeps the same columns so you can compare pools side by side.
What mid-tier TikTok beauty creators cost
Every creator on this page falls in the rate calculator's mid column (25k to 100k). At that tier a 15 to 30 second UGC video typically runs $375, between $250 and $600, a five-photo set about $350, and 12 months of paid usage adds about $375 per video on top of production. Use those as an opening range, not a quote: niche, deliverable count and usage terms move every number.
For the full benchmarks behind this table see influencer rates by tier, tiktok influencer rates, ugc video rates.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about mid-tier TikTok beauty creators
How many mid-tier TikTok beauty creators are there?
51 at the 29 October 2026 export: 0 on Instagram and 51 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Where are mid-tier TikTok beauty creators based?
Colombia (5), United States (5), Australia (3) are the largest pools among creators who state a country. Country is taken from the public profile, so 30 of the 51 have no listed location or sit outside the recognised list.
How many followers does a typical mid-tier TikTok beauty creator have?
The median is 31,900 followers, with the middle half between 28,300 and 41,100. 0% have fewer than 5,000 followers and only 100% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 29 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Should beauty creators be gifted or paid?
Gift when the product is low cost, the creator has under a few thousand followers, and you only want an organic post with no script. Pay when you specify a hook, need ad usage rights, or ask for a multi-week skincare check-in. Most brands in this niche run a mix: a gifted seeding wave to find who films well, then paid deliverables from the five or six creators who produced the best clips. Say which model applies in your first message so nobody wastes a week.
What disclosure rules apply to beauty UGC?
In the US, the FTC Endorsement Guides require clear and conspicuous disclosure of any material connection, including free product, and prohibit claims the creator has not experienced or the brand cannot substantiate. In the UK, the ASA and CMA expect #ad on gifted and paid content alike. Beauty carries extra weight because efficacy claims such as 'clears acne' or 'reverses wrinkles' can trigger cosmetic-versus-drug rules. Brief creators to describe what they observed rather than promise outcomes.
Which formats perform best for skincare and makeup?
For skincare, a two-part deliverable works well: a first-impression texture and application clip, then a check-in two to four weeks later showing the same area of skin. For makeup, a full-face application with a swatch moment and a wear test at hour six gives you both a hook and proof. Both formats cut cleanly into 15-second paid social variations, which is usually what the brand actually needs from the shoot.
Do beauty creators expect exclusivity?
Category exclusivity is unusual for nano and micro beauty creators, and asking for it without paying for it will end most conversations. A creator who films skincare content for a living will work with several brands in the same year. If you need them to avoid a direct competitor for a window, name the competitor list, keep the window short, and attach a fee. For a one-off gifted post, do not ask at all.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
767 lists in all, each with live counts from the 29 October 2026 index: 19 niches, 44 personas and sub-niches, 19 countries, 8 languages, 3 follower tiers, 2 gender lists, and 671 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
TikTok
By country
By persona and sub-niche
- Beauty and personal careSkincare 2,190Makeup 910Haircare 645Fragrance 167Nails 60K-beauty 54Jewelry 49
- Parents and familyMoms 3,365Dads 225Pregnancy and postpartum 173Homeschool 76
- Fitness and wellnessPersonal trainers 887Gym and strength 736Running 723Nutrition 657Yoga 267Pilates 214CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 546Healthcare professionals 374Weddings and bridal 287Students 284Over 40 229Nurses 210Bilingual 204Teachers 201ADHD and neurodivergent 175
- Home, food and petsDog owners 317Recipes and cooking 236Coffee 170Home organization 158Home decor 149Cat owners 129DIY and renovation 89Gardening and plants 68Vegan and plant-based 66Sustainable living 52
- Creative, hobbies and formatsPhotographers 386Unboxing and hauls 168Dance 141Books and reading 124Budgeting and personal finance 116Hiking and camping 115Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 19,643Instagram micro 4,267Instagram mid-tier 1,272Instagram Spanish 4,532Instagram Portuguese 488Instagram Italian 370Instagram German 236Instagram French 81Instagram Polish 200Instagram Norwegian 106Instagram skincare 1,867Instagram makeup 796Instagram haircare 553Instagram fragrance 147Instagram nails 56Instagram k-beauty 41Instagram moms 2,769Instagram dads 198Instagram pregnancy and postpartum 148Instagram homeschool 70Instagram running 685Instagram pilates 203Instagram gym and strength 681Instagram students 256Instagram teachers 185Instagram nurses 175Instagram healthcare professionals 350Instagram over 40 194Instagram faith-based 477Instagram adhd and neurodivergent 145Instagram bilingual 169Instagram weddings and bridal 254Instagram dog owners 258Instagram cat owners 111Instagram home decor 137Instagram diy and renovation 75Instagram gardening and plants 59Instagram recipes and cooking 208Instagram coffee 143Instagram vegan and plant-based 60Instagram sustainable living 47Instagram dance 130Instagram books and reading 109Instagram unboxing and hauls 134Instagram hiking and camping 102Instagram budgeting and personal finance 94Instagram jewelry 45Instagram female 17,581Instagram male 5,023TikTok nano 2,936TikTok micro 793TikTok mid-tier 164TikTok Spanish 358TikTok Portuguese 60TikTok Italian 74TikTok German 67TikTok French 160TikTok Polish 42TikTok Norwegian 27TikTok skincare 323TikTok makeup 114TikTok haircare 92TikTok moms 596TikTok dads 27TikTok pregnancy and postpartum 25TikTok running 38TikTok gym and strength 55TikTok students 28TikTok nurses 35TikTok over 40 35TikTok faith-based 69TikTok adhd and neurodivergent 30TikTok bilingual 35TikTok weddings and bridal 33TikTok dog owners 59TikTok recipes and cooking 28TikTok coffee 27TikTok unboxing and hauls 34TikTok female 2,869TikTok male 332
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