TikTok beauty rates by follower quartile
| Creatorfollowers and tier | UGC video, 15 to 30sproduction | Videoposted, Beauty & fashion factor | Photo carouselposted, Beauty & fashion factor | Series of 3 videosposted, Beauty & fashion factor |
|---|---|---|---|---|
| Bottom quarter1,011 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $35$25 to $50 | $155$105 to $215 |
| Median creator1,702 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $35$25 to $50 | $155$105 to $215 |
| Top quarter3,734 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $35$25 to $50 | $155$105 to $215 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. Posted figures use the Beauty & fashion factor (1.1x). Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
The follower ladder
| Audiencefollowers | Creators at or aboveTikTok beauty | TikTok videoposted, organic | Same, 3 months paid adsx1.4 rights factor | UGC video, 15 to 30sproduction |
|---|---|---|---|---|
| 1,000nano tier | 75% | $60$40 to $85 | $60$40 to $85 | $150$100 to $250 |
| 5,000micro tier | 19% | $65$45 to $90 | $90$65 to $130 | $225$150 to $350 |
| 10,000micro tier | 7% | $110$80 to $155 | $155$110 to $220 | $225$150 to $350 |
| 50,000mid tier | under 1% | $560$395 to $790 | $790$550 to $1,100 | $375$250 to $600 |
What sets TikTok beauty apart
This segment gets its own page because it does not look like beauty as a whole. The TikTok median is 1,702 followers against 1,440 for every beauty creator we index, 18% higher, and 19% of TikTok beauty creators have 5,000 or more followers against 17% across the niche.
On production the difference does not change the quote: 1,702 and 3,734 followers put the TikTok median and top quarter in the nano and nano tiers, as the niche's 1,440 and 3,377 do, so a 15 to 30 second video is $150 at the median either way. The gap shows further up: 7% of TikTok beauty creators clear 10,000 followers against 5.9% across the niche, so the posted rates in the ladder below are easier to reach here.
For TikTok beauty creators, Spark Ads, TikTok's version of whitelisting, is a separate 30% line in the production model: $45 per video at the median tier, on top of $40 for 3 months of paid usage. On the posted side, adding 3 months of paid ads does not move the median creator's price: at 1,702 followers the $60 platform floor already applies, and the engine's 1.4x rights factor works on the audience fee, not on the floor.
561 of the 5,512 beauty creators in our index are on TikTok (10%). Instagram holds 4,951, with a median of 1,404 followers, so a brief that can run on either platform has 8.8 times the supply on Instagram. Every posted figure here carries the engine's Beauty & fashion factor of 1.1.