Raw footage add-on by creator tier
| Creator tierfollowers | Raw footage add-onper video, 30% with a floor | Raw footage pack (10 clips)per pack | UGC video, 15 to 30sfor reference |
|---|---|---|---|
| Nanounder 5k followers | $50$50 to $75 | $150$100 to $200 | $150$100 to $250 |
| Micro5k to 25k followers | $70$50 to $105 | $200$150 to $300 | $225$150 to $350 |
| Mid25k to 100k followers | $115$75 to $180 | $300$200 to $450 | $375$250 to $600 |
| Established100k+ followers | $195$120 to $300 | $450$300 to $700 | $650$400 to $1,000 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
At the median creator in each niche
| Nichecreators | Median followersand tier | Raw footage add-onat the niche median |
|---|---|---|
| Gaming218 creators | 9,531micro tier | $70$50 to $105 |
| Sports80 creators | 2,896nano tier | $50$50 to $75 |
| Arts and crafts43 creators | 2,303nano tier | $50$50 to $75 |
| Food1,162 creators | 2,166nano tier | $50$50 to $75 |
| Fitness3,697 creators | 1,914nano tier | $50$50 to $75 |
| Coffee and drinks56 creators | 1,869nano tier | $50$50 to $75 |
| Travel1,791 creators | 1,810nano tier | $50$50 to $75 |
| Fashion1,831 creators | 1,783nano tier | $50$50 to $75 |
| Trading334 creators | 1,589nano tier | $50$50 to $75 |
| Education109 creators | 1,536nano tier | $50$50 to $75 |
| Beauty5,512 creators | 1,440nano tier | $50$50 to $75 |
| Parenting2,551 creators | 1,435nano tier | $50$50 to $75 |
| Finance474 creators | 1,374nano tier | $50$50 to $75 |
| Tech1,211 creators | 1,328nano tier | $50$50 to $75 |
| Home1,478 creators | 1,226nano tier | $50$50 to $75 |
| Productivity124 creators | 1,155nano tier | $50$50 to $75 |
| Pets164 creators | 1,053nano tier | $50$50 to $75 |
| Mental health378 creators | 986nano tier | $50$50 to $75 |
Gaming is the only niche whose median creator sits above nano tier; every other niche median lands on the nano figure.
What the index says about this line
The add-on is 30% of the video fee with a $50 floor, and the floor sets the typical figure at nano tier, where 30% of the fee would come to less. That makes the floor the going rate for most of the market: 78% of the creators in our index are nano tier. A standalone pack of 10 clips is a different purchase, a shoot for footage rather than footage from a shoot, which is why it runs from $150 at nano to $450 at established.
What moves the price
Volume and transfer
Raw vertical video from a modern phone is large. Exporting, uploading and handing over 20GB takes the creator real time and bandwidth, which is why the model applies a floor rather than a pure percentage on small orders.
What counts as raw
Agree whether you get every take or the selects. Every take is more useful and more work. Selects are the standard, and they are usually enough. Write which one you mean, because the two words are used interchangeably and mean very different amounts of footage.
Format and organisation
Named folders per scene are worth asking for and cost nothing if requested up front. Unlabelled files are technically compliant delivery and practically useless, and sorting them yourself is the hidden cost of a cheap raw footage line.
Briefing and negotiating it
Say raw selects or all takes, name the transfer method, and set a file retention window so the creator knows when they can delete the project. Ask for folders by scene. Then confirm that the raw footage carries the same usage rights as the edit, because a raw file you cannot legally cut into an ad is decoration.
Buy it on the first order, not the second. A creator still holding the project files can export in ten minutes; a creator asked three weeks later may have deleted them, and then you are paying for a reshoot. This is also the line to trade against a rate request: many creators will include raw selects rather than reduce the production fee, and the raw is worth more to you.