TikTok fashion rates by follower quartile
| Creatorfollowers and tier | UGC video, 15 to 30sproduction | Videoposted, Beauty & fashion factor | Photo carouselposted, Beauty & fashion factor | Series of 3 videosposted, Beauty & fashion factor |
|---|---|---|---|---|
| Bottom quarter870 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $35$25 to $50 | $155$105 to $215 |
| Median creator1,571 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $35$25 to $50 | $155$105 to $215 |
| Top quarter3,783 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $35$25 to $50 | $155$105 to $215 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. Posted figures use the Beauty & fashion factor (1.1x). Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
The follower ladder
| Audiencefollowers | Creators at or aboveTikTok fashion | TikTok videoposted, organic | Same, 3 months paid adsx1.4 rights factor | UGC video, 15 to 30sproduction |
|---|---|---|---|---|
| 1,000nano tier | 71% | $60$40 to $85 | $60$40 to $85 | $150$100 to $250 |
| 5,000micro tier | 20% | $65$45 to $90 | $90$65 to $130 | $225$150 to $350 |
| 10,000micro tier | 9.7% | $110$80 to $155 | $155$110 to $220 | $225$150 to $350 |
| 50,000mid tier | under 1% | $560$395 to $790 | $790$550 to $1,100 | $375$250 to $600 |
What sets TikTok fashion apart
This segment gets its own page because it does not look like fashion as a whole. The TikTok median is 1,571 followers against 1,783 for every fashion creator we index, 12% lower, and 20% of TikTok fashion creators have 5,000 or more followers against 24% across the niche.
On production the difference does not change the quote: 1,571 and 3,783 followers put the TikTok median and top quarter in the nano and nano tiers, as the niche's 1,783 and 4,816 do, so a 15 to 30 second video is $150 at the median either way. The gap shows further up: 9.7% of TikTok fashion creators clear 10,000 followers against 11% across the niche, so the upper rungs of the ladder below are thinner here.
For TikTok fashion creators, Spark Ads, TikTok's version of whitelisting, is a separate 30% line in the production model: $45 per video at the median tier, on top of $40 for 3 months of paid usage. On the posted side, adding 3 months of paid ads does not move the median creator's price: at 1,571 followers the $60 platform floor already applies, and the engine's 1.4x rights factor works on the audience fee, not on the floor.
185 of the 1,831 fashion creators in our index are on TikTok (10%). Instagram holds 1,646, with a median of 1,802 followers, so a brief that can run on either platform has 8.9 times the supply on Instagram. Every posted figure here carries the engine's Beauty & fashion factor of 1.1.