TikTok tech rates by follower quartile
| Creatorfollowers and tier | UGC video, 15 to 30sproduction | Videoposted, Tech & gaming factor | Photo carouselposted, Tech & gaming factor | Series of 3 videosposted, Tech & gaming factor |
|---|---|---|---|---|
| Bottom quarter575 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $35$25 to $50 | $155$105 to $215 |
| Median creator1,108 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $35$25 to $50 | $155$105 to $215 |
| Top quarter2,823 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $35$25 to $50 | $155$105 to $215 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. Posted figures use the Tech & gaming factor (1.2x). Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
The follower ladder
| Audiencefollowers | Creators at or aboveTikTok tech | TikTok videoposted, organic | Same, 3 months paid adsx1.4 rights factor | UGC video, 15 to 30sproduction |
|---|---|---|---|---|
| 1,000nano tier | 56% | $60$40 to $85 | $60$40 to $85 | $150$100 to $250 |
| 5,000micro tier | 17% | $70$50 to $100 | $100$70 to $140 | $225$150 to $350 |
| 10,000micro tier | 12% | $120$85 to $170 | $170$120 to $240 | $225$150 to $350 |
| 50,000mid tier | 2.6% | $610$430 to $860 | $860$600 to $1,200 | $375$250 to $600 |
What sets TikTok tech apart
This segment gets its own page because it does not look like tech as a whole. The TikTok median is 1,108 followers against 1,328 for every tech creator we index, 17% lower, and 17% of TikTok tech creators have 5,000 or more followers against 25% across the niche.
On production that gap moves the quote: at the top quarter, 2,823 TikTok followers is nano tier at $150, where the niche's top quarter of 5,056 is micro at $225. A brief that budgets from the niche-wide figure will over-budget TikTok creators.
For TikTok tech creators, Spark Ads, TikTok's version of whitelisting, is a separate 30% line in the production model: $45 per video at the median tier, on top of $40 for 3 months of paid usage. On the posted side, adding 3 months of paid ads does not move the median creator's price: at 1,108 followers the $60 platform floor already applies, and the engine's 1.4x rights factor works on the audience fee, not on the floor.
153 of the 1,211 tech creators in our index are on TikTok (13%). Instagram holds 1,058, with a median of 1,376 followers, so a brief that can run on either platform has 6.9 times the supply on Instagram. Every posted figure here carries the engine's Tech & gaming factor of 1.2.