Instagram gaming rates by follower quartile
| Creatorfollowers and tier | UGC video, 15 to 30sproduction | Feed postposted, Tech & gaming factor | Reelposted, Tech & gaming factor | Series of 3 Reelsposted, Tech & gaming factor |
|---|---|---|---|---|
| Bottom quarter1,763 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $90$65 to $125 | $230$160 to $320 |
| Median creator8,311 followers, micro tier | $225$150 to $350 | $100$70 to $140 | $150$105 to $210 | $380$265 to $530 |
| Top quarter24,540 followers, micro tier | $225$150 to $350 | $250$175 to $350 | $375$265 to $530 | $950$670 to $1,330 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. Posted figures use the Tech & gaming factor (1.2x). Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
The follower ladder
| Audiencefollowers | Creators at or aboveInstagram gaming | Instagram Reelposted, organic | Same, 3 months paid adsx1.4 rights factor | UGC video, 15 to 30sproduction |
|---|---|---|---|---|
| 1,000nano tier | 82% | $90$65 to $125 | $90$65 to $125 | $150$100 to $250 |
| 5,000micro tier | 58% | $90$65 to $125 | $125$90 to $175 | $225$150 to $350 |
| 10,000micro tier | 47% | $155$105 to $215 | $215$150 to $300 | $225$150 to $350 |
| 50,000mid tier | 12% | $770$540 to $1,070 | $1,070$750 to $1,500 | $375$250 to $600 |
What sets Instagram gaming apart
This segment gets its own page because it does not look like gaming as a whole. The Instagram median is 8,311 followers against 9,531 for every gaming creator we index, 13% lower, and 58% of Instagram gaming creators have 5,000 or more followers against 60% across the niche.
On production that gap moves the quote: at the top quarter, 24,540 Instagram followers is micro tier at $225, where the niche's top quarter of 26,731 is mid at $375. A brief that budgets from the niche-wide figure will over-budget Instagram creators.
For Instagram gaming creators, partnership ads, Instagram's version of whitelisting, is a separate 30% line in the production model: $70 per video at the median tier, on top of $55 for 3 months of paid usage. On the posted side, 3 months of paid ads takes the median creator's Reel from $150 to $210, the engine's 1.4x rights factor.
198 of the 218 gaming creators in our index are on Instagram (91%). Every posted figure here carries the engine's Tech & gaming factor of 1.2.