UGC rates in Chile by follower quartile
| Creatorfollowers and tier | UGC video, 15 to 30sproduction, not country-adjusted | Instagram feed postposted, market factor 0.55 | Instagram Reelposted, market factor 0.55 | TikTok videoposted, market factor 0.55 |
|---|---|---|---|---|
| Bottom quarter2,454 followers, nano tier | $150$100 to $250 | $35$25 to $45 | $50$35 to $70 | $35$25 to $45 |
| Median creator6,281 followers, micro tier | $225$150 to $350 | $35$25 to $50 | $50$35 to $75 | $40$30 to $60 |
| Top quarter16,500 followers, micro tier | $225$150 to $350 | $75$55 to $110 | $115$80 to $160 | $95$65 to $130 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. Posted columns apply the engine's LATAM, Eastern Europe, Asia, Africa market factor (0.55x); the production column is not country-adjusted. All figures are in US dollars. Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
The same creators at tier-one prices
| Creatorfollowers | Instagram feed posttier-one market | Instagram Reeltier-one market | TikTok videotier-one market |
|---|---|---|---|
| Bottom quarter2,454 followers, nano tier | $60$40 to $85 | $90$65 to $125 | $60$40 to $85 |
| Median creator6,281 followers, micro tier | $65$45 to $90 | $95$65 to $130 | $75$55 to $105 |
| Top quarter16,500 followers, micro tier | $140$100 to $195 | $210$145 to $295 | $170$120 to $235 |
How Chile compares
The influencer engine is the only one of our two models with a country input. It places Chile in its tier-three market (LATAM, Eastern Europe, Asia, Africa) at a 0.55x factor. Every posted figure above is 45% below what the same creator would be priced at in a tier-one market, including the platform floor, and the second table shows those tier-one figures side by side.
Creators in Chile are larger than the index as a whole: a median of 6,281 followers against 1,680, with 56% at 5,000 or more and 39% at 10,000 or more (index-wide: 22% and 11%). That puts the median creator in the micro tier, so the production column quotes $225 even though nothing in the model knows the creator is in Chile. Read that figure as what the creator's size would command from a US budget, not as the local going rate; the 0.55x posted factor is the better guide to local pricing.
The deepest niches in Chile are beauty (135), fitness (48), fashion (21) and parenting (13). Niche rate pages such as beauty UGC rates and fitness UGC rates use the same models without the market factor.
490 of the 537 creators we index in Chile are on Instagram and 47 on TikTok, a TikTok share of 8.8% against 6.9% index-wide. The TikTok median is 3,199 followers against 6,796 on Instagram. 25% list a portfolio.
For a brand hiring in Chile, the two models point in opposite directions: follower size pushes the production figure up a tier, while the 0.55x market factor pulls posted rates down. Budget from the posted columns and treat the production column as a ceiling.