UGC rates in India by follower quartile
| Creatorfollowers and tier | UGC video, 15 to 30sproduction, not country-adjusted | Instagram feed postposted, market factor 0.55 | Instagram Reelposted, market factor 0.55 | TikTok videoposted, market factor 0.55 |
|---|---|---|---|---|
| Bottom quarter923 followers, nano tier | $150$100 to $250 | $35$25 to $45 | $50$35 to $70 | $35$25 to $45 |
| Median creator1,790 followers, nano tier | $150$100 to $250 | $35$25 to $45 | $50$35 to $70 | $35$25 to $45 |
| Top quarter4,650 followers, nano tier | $150$100 to $250 | $35$25 to $45 | $50$35 to $70 | $35$25 to $45 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 31 October 2026 index snapshot. Posted columns apply the engine's LATAM, Eastern Europe, Asia, Africa market factor (0.55x); the production column is not country-adjusted. All figures are in US dollars. Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
The same creators at tier-one prices
| Creatorfollowers | Instagram feed posttier-one market | Instagram Reeltier-one market | TikTok videotier-one market |
|---|---|---|---|
| Bottom quarter923 followers, nano tier | $60$40 to $85 | $90$65 to $125 | $60$40 to $85 |
| Median creator1,790 followers, nano tier | $60$40 to $85 | $90$65 to $125 | $60$40 to $85 |
| Top quarter4,650 followers, nano tier | $60$40 to $85 | $90$65 to $125 | $60$40 to $85 |
How India compares
The influencer engine is the only one of our two models with a country input. It places India in its tier-three market (LATAM, Eastern Europe, Asia, Africa) at a 0.55x factor. Every posted figure above is 45% below what the same creator would be priced at in a tier-one market, including the platform floor, and the second table shows those tier-one figures side by side.
Creators in India are about the same size as the index as a whole: a median of 1,790 followers against 1,862, with 24% at 5,000 or more and 11% at 10,000 or more (index-wide: 26% and 15%). The median creator is nano tier, the same tier as the index median, so the production column here matches what most UGC briefs pay anywhere.
The deepest niches in India are fitness (77), beauty (76), fashion (39) and tech (27). Niche rate pages such as fitness UGC rates and beauty UGC rates use the same models without the market factor.
306 of the 306 creators we index in India are on Instagram and 0 on TikTok, a TikTok share of 0% against 18% index-wide. 7.8% list a portfolio.
For a brand hiring in India, expect local quotes below the production figures, which carry no market adjustment. The posted columns, already discounted by the engine, are the closer guide, and paying in the creator's own currency usually lands below both.