Mid-tier Instagram Home UGC Creators
UGC Agent's 29 October 2026 index holds 35 mid-tier Instagram home creators; every one posts on Instagram and the median account has 37,545 followers. That is 2% of the 1,422 Instagram home creators, and the median sits above their 1,220.
35 mid-tier Instagram home creators, 2% of the 1,422 Instagram home creators and 90% of the 39 mid-tier home creators. The table lists 30 with follower band, niches and country; open all 35 in UGC Agent for public emails and fit scores.
For brands and agencies
Hiring mid-tier Instagram home creators?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators35 with an email on fileOpens the database on this list
- Typical mid-tier rate$375 per 15 to 30s video$250 to $600 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 mid-tier Instagram home creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 35 mid-tier Instagram home creators. Every one has a contact email on file in UGC Agent, 5 more than this table shows. The button opens the UGC Database filtered to home, Instagram; set the follower range there. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
Freelance UGC operator Tinka Møller cut creator sourcing for an app campaign from a full day to about one hour. Read the story. Brands hiring mid-tier Instagram home creators also use the DTC and ecommerce sourcing playbook.
Creator data snapshot
Every figure is a UGC-qualified creator from the 29 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 35
- Instagram / TikTok
- 35 / 0
- Median followers
- 37,545
- Under 5k followers
- 0%
- Middle half
- 33,438 to 46,424
- Portfolio site
- 48.6%
- Index date
- 29 October 2026
- Under 5000
- 500 to 1k0
- 1k to 5k0
- 5k to 10k0
- 10k to 50k27
- 50k to 250k8
Mid-tier Instagram home creators at a glance
There are 35 mid-tier Instagram home creators in the UGC Agent index at the October 2026 export, listed here with follower bands and platforms. All of them publish on Instagram, with a median of 37,545 followers. Every creator on this page sits in the mid tier, meaning 25,000 to 100,000 followers, where UGC and influencer pricing start to overlap. Use the table to sanity-check the pool before you brief, then run the search in UGC Agent to get contact details and fit scoring.
How mid-tier Instagram home creators compare
The median creator here has 37,545 followers, above the index median of 1,720. 0% post on TikTok against 13% across the index, and 48.6% link a portfolio site against 34.8% overall.
The 35 creators here run from 33,438 followers at the first quartile to 46,424 at the third, with the median at 37,545: 77% in the 10k to 50k band, 23% in the 50k to 250k band. 48.6% link a portfolio site, a second signal that they take briefs.
Where mid-tier Instagram home creators are based
United States (15), United Kingdom (9), Argentina (2) lead by country among mid-tier Instagram home creators. The rest are spread across 5 more listed countries plus profiles with no stated location.
After that come Spain (2), Mexico (2), Australia (1). The six together account for 31 creators. Each country link opens the home list for that market, with its own table, platform split, and follower bands, which is the quickest way to check whether a market has enough depth for a ten-creator test before you brief.
What mid-tier Instagram home creators cost
Every creator on this page falls in the rate calculator's mid column (25k to 100k). At that tier a 15 to 30 second UGC video typically runs $375, between $250 and $600, a five-photo set about $350, and 12 months of paid usage adds about $375 per video on top of production. Use those as an opening range, not a quote: niche, deliverable count and usage terms move every number.
For the full benchmarks behind this table see influencer rates by tier, instagram influencer rates, ugc video rates.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about mid-tier Instagram home creators
How many mid-tier Instagram home creators are there?
The 29 October 2026 export holds 35, split 35 Instagram and 0 TikTok. Each passed the app's UGC qualification check (the bio or recent content publicly advertises UGC work), and the pool grows with every search run, so the figure is a floor rather than a ceiling.
Where are mid-tier Instagram home creators based?
United States (15), United Kingdom (9), Argentina (2) are the largest pools among creators who state a country. Country is taken from the public profile, so 2 of the 35 have no listed location or sit outside the recognised list.
How many followers does a typical mid-tier Instagram home creator have?
The median is 37,545 followers, with the middle half between 33,438 and 46,424. 0% have fewer than 5,000 followers and only 100% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How current is this list?
Counts and the 30 listed profiles come from the 29 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Should home creators be gifted or paid?
Gifting works for low-cost items like organizers, cleaning products, and small decor when the ask is a single organic clip, and this niche has a large pool of nano creators who film for product. For furniture, appliances, and anything requiring assembly or a multi-week test, pair the product with a fee. Bulky items are usually kept by the creator, and many brands treat the product value as part of the compensation when they set the cash rate.
What are the disclosure rules for home and cleaning UGC?
Gifted product must be disclosed in the US under the FTC Endorsement Guides and in the UK under ASA and CMA rules, and the disclosure needs to be visible in the clip, not just the caption. Cleaning and air-quality products carry extra claim risk: statements about killing bacteria or removing allergens are regulated in both markets, so give the creator the exact language the label supports. Shoppable posts with product tags still need the paid partnership label.
Which formats work best for home products?
Restock and reset routines with the product used for a full sequence, before-and-after makeovers on a real mess, and unboxing-to-installed clips for furniture and smart home. Slow daylight B-roll with the product in place is useful for ads but should be a secondary deliverable, not the main one. Ask for vertical framing, natural light, and a raw file without music so the clip can be tagged in a shop listing and re-cut for paid social.
Do home creators expect exclusivity?
Rarely, and it is not worth asking for in a gifted arrangement. A home creator's house is full of products, and their value is showing a real space. If you need a short window without a direct competitor in the same category, for instance another cordless vacuum during your launch month, name the competitor, keep the window to 30 days, and pay for it. Usage exclusivity on your footage is a separate, more reasonable ask.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
767 lists in all, each with live counts from the 29 October 2026 index: 19 niches, 44 personas and sub-niches, 19 countries, 8 languages, 3 follower tiers, 2 gender lists, and 671 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
TikTok
By country
By persona and sub-niche
- Beauty and personal careSkincare 2,190Makeup 910Haircare 645Fragrance 167Nails 60K-beauty 54Jewelry 49
- Parents and familyMoms 3,365Dads 225Pregnancy and postpartum 173Homeschool 76
- Fitness and wellnessPersonal trainers 887Gym and strength 736Running 723Nutrition 657Yoga 267Pilates 214CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 546Healthcare professionals 374Weddings and bridal 287Students 284Over 40 229Nurses 210Bilingual 204Teachers 201ADHD and neurodivergent 175
- Home, food and petsDog owners 317Recipes and cooking 236Coffee 170Home organization 158Home decor 149Cat owners 129DIY and renovation 89Gardening and plants 68Vegan and plant-based 66Sustainable living 52
- Creative, hobbies and formatsPhotographers 386Unboxing and hauls 168Dance 141Books and reading 124Budgeting and personal finance 116Hiking and camping 115Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 19,643Instagram micro 4,267Instagram mid-tier 1,272Instagram Spanish 4,532Instagram Portuguese 488Instagram Italian 370Instagram German 236Instagram French 81Instagram Polish 200Instagram Norwegian 106Instagram skincare 1,867Instagram makeup 796Instagram haircare 553Instagram fragrance 147Instagram nails 56Instagram k-beauty 41Instagram moms 2,769Instagram dads 198Instagram pregnancy and postpartum 148Instagram homeschool 70Instagram running 685Instagram pilates 203Instagram gym and strength 681Instagram students 256Instagram teachers 185Instagram nurses 175Instagram healthcare professionals 350Instagram over 40 194Instagram faith-based 477Instagram adhd and neurodivergent 145Instagram bilingual 169Instagram weddings and bridal 254Instagram dog owners 258Instagram cat owners 111Instagram home decor 137Instagram diy and renovation 75Instagram gardening and plants 59Instagram recipes and cooking 208Instagram coffee 143Instagram vegan and plant-based 60Instagram sustainable living 47Instagram dance 130Instagram books and reading 109Instagram unboxing and hauls 134Instagram hiking and camping 102Instagram budgeting and personal finance 94Instagram jewelry 45Instagram female 17,581Instagram male 5,023TikTok nano 2,936TikTok micro 793TikTok mid-tier 164TikTok Spanish 358TikTok Portuguese 60TikTok Italian 74TikTok German 67TikTok French 160TikTok Polish 42TikTok Norwegian 27TikTok skincare 323TikTok makeup 114TikTok haircare 92TikTok moms 596TikTok dads 27TikTok pregnancy and postpartum 25TikTok running 38TikTok gym and strength 55TikTok students 28TikTok nurses 35TikTok over 40 35TikTok faith-based 69TikTok adhd and neurodivergent 30TikTok bilingual 35TikTok weddings and bridal 33TikTok dog owners 59TikTok recipes and cooking 28TikTok coffee 27TikTok unboxing and hauls 34TikTok female 2,869TikTok male 332
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