Mid-tier Home UGC Creators: 25k to 100k Followers
As of 7 October 2026, UGC Agent's index lists 35 mid-tier home creators: 97% on Instagram, 3% on TikTok, median 37,545 followers. That is 2% of the 1,478 home creators, and the median sits above their 1,226. The United States is the largest country pool, with 13.
35 home UGC creators at 25,000 to 100,000 followers, 2% of all home creators indexed, median 37,545 followers. Most are in the United States (13) and the United Kingdom (9). The micro tier holds 178 more. Mid-tier creators bring their own audience, so quotes start to include a posting fee on top of production. Filter the 30 profiles below, then Start free for emails.
30 mid-tier home creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
| Creator | Platform | Followers | Niches | Country | Contact | Action |
|---|---|---|---|---|---|---|
 @amandajaneg |
TikTok | 10k to 50k | ***@***.com | Start free | ||
 @shaunamathxr |
10k to 50k | ***@***.com | Start free | |||
 @mylifeisqueen |
50k to 250k | ***@***.com | Start free | |||
 @thesabafam |
10k to 50k | ***@***.com | Start free | |||
 @mirandodesdeabajoo |
10k to 50k | ***@***.com | Start free | |||
 @pereztheadvisor |
10k to 50k | ***@***.com | Start free | |||
 @tugbahkm |
10k to 50k | ***@***.com | Start free | |||
 @home_with_fern |
10k to 50k | ***@***.com | Start free | |||
 @munchkins_n_mum |
10k to 50k | ***@***.com | Start free | |||
 @our_neutral_home_at_number_one |
10k to 50k | ***@***.com | Start free | |||
 @melbourne.videoguide |
10k to 50k | ***@***.com | Start free | |||
 @adventuresinmomlife_ |
50k to 250k | ***@***.com | Start free | |||
 @essiemadeline_ |
10k to 50k | ***@***.com | Start free | |||
 @africagsalas |
10k to 50k | ***@***.com | Start free | |||
 @odinalvarez.novackyk |
10k to 50k | ***@***.com | Start free | |||
 @homeopatia_argentina |
10k to 50k | ***@***.com | Start free | |||
 @lindsayannbrown |
50k to 250k | ***@***.com | Start free | |||
 @roxybfit |
50k to 250k | ***@***.com | Start free | |||
 @tomtoole3rd |
10k to 50k | ***@***.com | Start free | |||
 @a_piece_of_my_heaven |
50k to 250k | ***@***.com | Start free | |||
| @twentysixthecrescent |
10k to 50k | ***@***.com | Start free | |||
| @inthedoghouse___ |
10k to 50k | ***@***.com | Start free | |||
 @houseofhetheringtons |
10k to 50k | ***@***.com | Start free | |||
 @timoksanen |
50k to 250k | ***@***.com | Start free | |||
| @itsmelissabailey |
10k to 50k | ***@***.com | Start free | |||
 @sssedcalik |
50k to 250k | ***@***.com | Start free | |||
 @salomecreates_ |
50k to 250k | ***@***.com | Start free | |||
| @isle7crossing |
10k to 50k | ***@***.com | Start free | |||
| @thehouseofjulius |
10k to 50k | ***@***.com | Start free | |||
 @rincon.archive |
10k to 50k | ***@***.com | Start free | |||
| No listed creators match these filters. or search the full pool inside UGC Agent. | ||||||
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
5 more mid-tier home creators with verified emails, fit scores, and portfolio links are inside UGC Agent. Every plan starts with a 3-day trial that runs a full mid-tier home creators search; larger plans unlock bigger lists and exports.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 35
- Instagram / TikTok
- 34 / 1
- Median followers
- 37,545
- Under 5k followers
- 0%
- Middle half
- 33,438 to 46,424
- Portfolio site
- 48.6%
- Index date
- 7 October 2026
- Under 5000
- 500 to 1k0
- 1k to 5k0
- 5k to 10k0
- 10k to 50k27
- 50k to 250k8
Mid-tier home creators, 25,000 to 100,000 followers
A mid-tier home creator brings an audience as well as footage: 35 of them here, median 37,545 followers. Quotes at this size usually bundle a post to the creator's own feed, so split the production fee from the posting fee and price usage rights separately.
Inside the mid-tier range (25,000 to 100,000 followers), the middle half of these 35 creators sits between 33,438 and 46,424 followers, median 37,545. By display band that is 77% in the 10k to 50k band, 23% in the 50k to 250k band. 48.6% link a portfolio site.
Where mid-tier home creators are based
The top three countries are United States (13), United Kingdom (9), Argentina (2), together 24 creators. 48.6% of the creators on this page link a portfolio site from their bio.
Mexico (2), Australia (1), Spain (1) follow. Together the six markets hold 28 of the 35 creators here. Use the country lists when shipping, language, or currency decides who you can work with; the home page for each market keeps the same columns so you can compare pools side by side.
What mid-tier home creators cost
Every creator on this page falls in the rate calculator's mid column (25k to 100k). At that tier a 15 to 30 second UGC video typically runs $375, between $250 and $600, a five-photo set about $350, and 12 months of paid usage adds about $375 per video on top of production. Use those as an opening range, not a quote: niche, deliverable count and usage terms move every number.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about mid-tier home creators
How many mid-tier home creators are there?
35 at the 7 October 2026 export: 34 on Instagram and 1 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Where are mid-tier home creators based?
United States (13), United Kingdom (9), Argentina (2) are the largest pools among creators who state a country. Country is taken from the public profile, so 6 of the 35 have no listed location or sit outside the recognised list.
How many followers does a typical mid-tier home creator have?
The median is 37,545 followers, with the middle half between 33,438 and 46,424. 0% have fewer than 5,000 followers and only 100% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How current is this list?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Should home creators be gifted or paid?
Gifting works for low-cost items like organizers, cleaning products, and small decor when the ask is a single organic clip, and this niche has a large pool of nano creators who film for product. For furniture, appliances, and anything requiring assembly or a multi-week test, pair the product with a fee. Bulky items are usually kept by the creator, and many brands treat the product value as part of the compensation when they set the cash rate.
What are the disclosure rules for home and cleaning UGC?
Gifted product must be disclosed in the US under the FTC Endorsement Guides and in the UK under ASA and CMA rules, and the disclosure needs to be visible in the clip, not just the caption. Cleaning and air-quality products carry extra claim risk: statements about killing bacteria or removing allergens are regulated in both markets, so give the creator the exact language the label supports. Shoppable posts with product tags still need the paid partnership label.
Which formats work best for home products?
Restock and reset routines with the product used for a full sequence, before-and-after makeovers on a real mess, and unboxing-to-installed clips for furniture and smart home. Slow daylight B-roll with the product in place is useful for ads but should be a secondary deliverable, not the main one. Ask for vertical framing, natural light, and a raw file without music so the clip can be tagged in a shop listing and re-cut for paid social.
Do home creators expect exclusivity?
Rarely, and it is not worth asking for in a gifted arrangement. A home creator's house is full of products, and their value is showing a real space. If you need a short window without a direct competitor in the same category, for instance another cordless vacuum during your launch month, name the competitor, keep the window to 30 days, and pay for it. Usage exclusivity on your footage is a separate, more reasonable ask.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
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