Mid-tier UGC Creators in the United States

Mid-tier creators in the United States at a glance

UGC Agent indexes 297 mid-tier creators in the United States, and this page is the public view of that segment as of the October 2026 export. 97% publish on Instagram and 3% on TikTok, with a median of 46,420 followers. Every creator on this page sits in the mid tier, meaning 25,000 to 100,000 followers, where UGC and influencer pricing start to overlap. Use the table to sanity-check the pool before you brief, then run the search in UGC Agent to get contact details and fit scoring.

How mid-tier creators in the United States compare

The median creator here has 46,420 followers, above the index median of 1,680. 3% post on TikTok against 7% across the index, and 52.5% link a portfolio site against 34.4% overall.

By niche label, the largest overlaps are travel (24%), parenting (14%), tech (10%), beauty (8%). Labels overlap, so a creator can count towards more than one.

The 297 creators here run from 32,042 followers at the first quartile to 69,009 at the third, with the median at 46,420: 54% in the 10k to 50k band, 46% in the 50k to 250k band. 52.5% link a portfolio site, a second signal that they take briefs.

What mid-tier creators in the United States cost

Every creator on this page falls in the rate calculator's mid column (25k to 100k). At that tier a 15 to 30 second UGC video typically runs $375, between $250 and $600, a five-photo set about $350, and 12 months of paid usage adds about $375 per video on top of production. Use those as an opening range, not a quote: niche, deliverable count and usage terms move every number.

For the full benchmarks behind this table see influencer rates by tier, ugc video rates, what ugc costs a brand.

2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.