As of 5 October 2026, UGC Agent attributes 122 TikTok and Instagram accounts to Cantina's UGC program (99 confirmed, 23 likely). In the prior 30 days they posted 1,649 brand videos that drew 28.6M views, a median of 602 each. Most are small accounts (median 92 followers), tagging #cantinapartner.
- Accounts
- 12299 confirmed
- Views, 30 days
- 28.6Mbrand videos only
- Videos, 30 days
- 1,64955 a day
- Median views
- 602per brand video
Cantina UGC program in numbers
Every figure counts the 122 confirmed and likely accounts. Thirty-day figures cover brand videos posted between 6 September 2026 and 5 October 2026.
| Metric | Value | Note |
|---|---|---|
| Accounts counted | 122 | 99 confirmed, 23 likely |
| Possible accounts (not counted) | 29 | Brand mentions without a program marker |
| Platform split (accounts) | 94 TikTok, 28 Instagram | |
| Active in the last 30 days | 88 | 73 in the last 7 days |
| New accounts in 30 days | 69 | First brand video inside the window |
| Brand videos, 30 days | 1,649 | 55 a day |
| Videos per active account per week | 4.4 | |
| Views, 30 days | 28.6M | Lifetime views of videos posted in the window |
| Median views per brand video | 602 | Mean 17K |
| Videos over 100,000 views | 42 | 180 over 10,000 |
| Hit rate | 3.7% | Videos at 10x their account's median |
| Top 10% of videos, share of views | 93% | |
| Engagement rate | 15.3% | Likes, comments, shares and saves over views |
| Median followers | 92 | 75% under 1,000 |
| Dedicated accounts | 24 of 122 | Post for the brand on every video |
| Median video length | 20 seconds | 0.1% slideshows |
| Earliest tracked brand video | September 2024 | Within the videos we read |
| Reported base pay per video | Not public | |
| Program model (computed) | Volume | |
| Measured | 5 October 2026 | 30-day window ends on this date |
How Cantina's UGC program runs
Read from the numbers above, not from interviews. The program fits the volume model: many small or dedicated accounts posting several times a week.
- Small accounts carry the program. 75% of counted accounts have under 1,000 followers and the median account is 151 days old. 24 of 122 are dedicated accounts that post for Cantina on every video since their first brand post.
- High posting volume. Active accounts posted 4.4 brand videos a week each, 55 a day across the program. Volume, not individual reach, is the engine: the median brand video drew 602 views.
- 72% of the roster is active. 88 of 122 accounts posted a brand video in the last 30 days, 73 in the last 7, and 69 accounts posted their first brand video in the window.
- Views come from a few hits. The top 10% of brand videos drove 93% of 30-day views. 42 videos passed 100,000 views and 3.7% reached 10x their account's own median.
- TikTok first. 94 of 122 accounts are on TikTok, and TikTok carried 82% of brand videos and 99% of 30-day views.
- Disclosure is rare in captions. Only 1.9% of the brand videos carry an ad disclosure in the caption or a platform ad label; disclosure may sit in on-screen text or the platform's branded-content toggle, which we cannot read.
Cantina's per-video pay is not public. For typical rates by creator size, see our UGC rates benchmarks.
Content format and caption hook mix
The most common length is 15 to 30 seconds (48% of videos with a known length); slideshows are 0.1% of brand videos. By caption, the leading hook types are relatable reaction or POV (25%) and story, skit or prank (13%).
- Promo code in caption
- 0.1%
- Ad disclosure
- 1.9%
- Brand named in caption text
- 2.2%
- Program hashtag
- 56.5%
Hook type is classified from the opening line of each caption across brand videos posted in the 30-day window. On-screen text and the spoken hook are not public data, so this is the caption hook only; "other statement" is kept as its own bucket rather than forced into a type. For how hooks are scored in paid social, see hook rate, or draft your own with the UGC hook generator.
Who the creators are
Cantina's counted accounts split 94 TikTok to 28 Instagram. TikTok carried 82% of 30-day videos and 99% of views.
Looking for creators like these? Browse tech UGC creators, gaming UGC creators, TikTok lifestyle creators in our creator directory, with counts and follower bands.
How the program is identified
Cantina's program is easiest to spot by its program hashtag. Of 1,649 30-day brand videos, 56% carry one (#cantinapartner on 931). The brand name alone never attributes an account, because brand names collide with common words, other products and personal names.
Accounts with a bio statement, account naming that matches the program, or two or more program-hashtag posts are confirmed. A reused program caption or hashtag plus supporting evidence makes an account likely. Read the full rules in the dataset method.
Where the data is thin
- Country is unknown for 118 of 122 accounts, because most bios give no location. Content language is the better market signal: 97% of accounts with a detected language post in English.
- We read up to 40 recent videos per account. 57 counted accounts hit that limit, so prolific accounts are undercounted and the true video total is higher.
- 29 more accounts mention Cantina without a program marker. They are listed as "possible" in the app and left out of every number here.
- Views are public view counts and include any paid boosting (Spark Ads, partnership ads). Paid and organic views cannot be separated from public data.
Method
UGC Agent searched TikTok and Instagram for Cantina program evidence, checked 141 candidate accounts, profiled 151 and read 3,745 videos. Each account was scored on public evidence only and every number counts confirmed and likely accounts. Thirty-day views are the public view counts, on 5 October 2026, of brand videos posted in the window. Dedicated accounts count every video since their first brand video; other accounts count only videos that reference the brand.
Public reporting on the program that we checked against:
- SGE: behind the scenes of a 139M-view, 55+ creator program
- SGE: how Cantina jumped from #78 to #29 with 11 TikTok accounts
- SF Gazetteer: TikTok is being overrun by Sean Parker's royal hamsters
- Cantina Labs job post: AI Content Ambassador, Botfluencer Program (Built In)
- Cantina: AI Video & Characters (App Store)
Cite this data: UGC Agent, "How Cantina runs UGC", UGC Brands database, measured 5 October 2026, https://ugcagent.app/ugc-brands/cantina/
The account roster and playbook are in UGC Agent
This page is the Overview. The full Cantina record lives in the app's UGC Brands database:
- Accounts: all 151 attributed accounts with followers, output, best video and the evidence behind each attribution.
- Videos: 2,567 tracked brand videos, sortable by views and by how far each beat its account's median.
- Playbook: the caption openers creators reuse, the hashtags with median views, video length versus views, posting schedule and how program accounts are named.
Every plan starts with a 3-day trial. The Overview and Method tabs open on Pro; Accounts, Videos and Playbook open on Premium.