Tarte has no published pay figure for its affiliate program that we could source. As of 9 November 2026, UGC Agent tracks 1 winning Tarte UGC ad in the Meta Ad Library (1 proven), 1 still running; the longest ran 309 days. As of 28 October 2026, UGC Agent attributes 15 TikTok and Instagram accounts to Tarte's UGC program (2 confirmed, 13 likely), from 18 brand posts. The median creator has 35K followers. That is under the 20 accounts a full program page needs, so this page reports counts, not shares.
- Winning ads
- 11 still running
- Longest ad run
- 309 daysmax 1 copies
- Accounts
- 152 confirmed
- Median followers
- 35Kper creator
Tarte affiliate program: how it pays
UGC Agent has no sourced figure for what Tarte's affiliate program pays as of 9 November 2026: no published rate card and no public report we could verify. This page gives no figure rather than an estimate.
For what creators in comparable programs are paid, see our UGC rates benchmarks. To set your own, the UGC rate card generator prices a brief by deliverable.
Winning Tarte UGC ads
These are UGC-style ads Tarte ran on Facebook and Instagram, taken from the public Meta Ad Library, not TV spots. As of 9 November 2026, UGC Agent tracks 1 winning Tarte UGC ad: 1 proven and 0 winners, 1 still running. Here it is.
- Winning ads
- 1
- Still running
- 1
- Longest run
- 309 days
- Most copies of one ad
- 1
An ad counts as a winner when it ran 45 days or more, sits in the top 10% of Tarte's video ads by impressions, and was backed by the brand: scaled into 3 or more copies, or still running at 60 days. Proven ads ran 90 days or more. Run days count from the ad's start to its end date, or to 9 November 2026 if it is still running. Creator names are removed from the ad copy shown here.
Compare them with winning UGC ads across brands, or read how the formats work in UGC ads.
The Tarte creator program in brief
The most common evidence is program hashtag on 1+ videos: 15 of 15 counted accounts carry it. The brand name alone never attributes an account. Counts below cover the 15 confirmed and likely accounts. Creators mark posts with #tartepartner.
| Metric | Value | Note |
|---|---|---|
| Accounts counted | 15 | 2 confirmed, 13 likely |
| Possible accounts (not counted) | 21 | Brand mentions without a program marker |
| Accounts by platform | 12 TikTok, 3 Instagram | Reflects search depth, not the program's mix |
| Program hashtags found | #tartepartner | 1 hashtag in use |
| Median followers | 35K | 15 accounts with a known count |
| Brand posts read | 18 | 15 TikTok, 3 Instagram |
| Median views per TikTok brand video | 674 | Sampled videos; a lower bound |
| Newest brand post found | 14 October 2026 | |
| Winning UGC ads on Meta | 1 | 1 still running |
| Measured | 28 October 2026 | Sample collected on this date |
Looking for creators like these? Browse makeup UGC creators, beauty UGC creators, Instagram beauty creators in our creator directory.
Where the data is thin
- 15 counted accounts is below the 20 a full Tarte program page needs, so creator size, platform and marker figures are counts. Treat them as a sketch of the program, not its shape.
- Posts were found by searching for paid markers (#ad, paid-partnership labels, program hashtags). Views are lower bounds and Instagram hides view counts from logged-out visitors.
- Winning ads cover Meta (Facebook and Instagram) only. Impression ranks are relative to Tarte's own ads in the library, and run days include any pauses Meta does not show.
- 21 more accounts mention Tarte without a program marker. They are listed as "possible" in the app and left out of every number here.
Method
Winning ads come from the public Meta Ad Library: UGC Agent reads Tarte's active and past ads, keeps the ones that look like creator content, and marks an ad a winner when it ran 45 days or more, sits in the top 10% of the brand's video ads by impressions, and was scaled into 3 or more copies or kept running past 60 days. Creator accounts were found from a sample of public posts that carry paid markers, then scored with the same confirmed, likely and possible rules used across the dataset. Only confirmed and likely accounts are counted. Read the full rules in the dataset method.
Public reporting on the program that we checked against:
Cite this data: UGC Agent, "Tarte affiliate program", UGC Brands database, measured 9 November 2026, https://ugcagent.app/ugc-brands/tarte/
The account roster and playbook are in UGC Agent
This page is the Overview. The full Tarte record lives in the app's UGC Brands database:
- Accounts: all 36 attributed accounts with followers, platform and the evidence behind each attribution.
- Posts: the 18 sampled brand posts behind this page, each linked to its creator, with public view counts where the platform shows them.
- Playbook: the caption openers creators reuse, the hashtags with median views, video length versus views, posting schedule and how program accounts are named.
Every plan starts with a 3-day free trial. Cancel anytime. The trial opens the Overview and Method tabs with a preview of the top accounts and most-viewed videos. On paid plans, Pro opens Overview and Method; Accounts, Videos and Playbook open on Premium.