As of 9 November 2026, UGC Agent tracks 5 winning Glossier UGC ads in the Meta Ad Library (1 proven), 0 still running; the longest ran 99 days and one was scaled to 4 copies. As of 10 October 2026, UGC Agent attributes 10 TikTok accounts to Glossier's UGC program (5 confirmed, 5 likely), from 25 brand posts. The median creator has 7.3K followers. That is under the 15 accounts a full program page needs, so this page reports counts, not shares.
- Winning ads
- 50 still running
- Longest ad run
- 99 daysmax 4 copies
- Accounts
- 105 confirmed
- Median followers
- 7.3Kper creator
Winning Glossier UGC ads
These are UGC-style ads Glossier ran on Facebook and Instagram, taken from the public Meta Ad Library, not TV spots. As of 9 November 2026, UGC Agent tracks 5 winning Glossier UGC ads: 1 proven and 4 winners, 0 still running. Here are all 5, proven ads first.
- Winning ads
- 5
- Still running
- 0
- Longest run
- 99 days
- Most copies of one ad
- 4
By format, demo (3 ads), interview (1 ad) and before and after (1 ad) lead. An ad counts as a winner when it ran 45 days or more, sits in the top 10% of Glossier's video ads by impressions, and was backed by the brand: scaled into 3 or more copies, or still running at 60 days. Proven ads ran 90 days or more. Run days count from the ad's start to its end date, or to 9 November 2026 if it is still running. Creator names are removed from the ad copy shown here.
Compare them with winning UGC ads across brands, or read how the formats work in UGC ads.
Glossier UGC program: how it pays
UGC Agent has no sourced figure for what Glossier's UGC program pays as of 9 November 2026: no published rate card and no public report we could verify. This page gives no figure rather than an estimate.
For what creators in comparable programs are paid, see our UGC rates benchmarks. To set your own, the UGC rate card generator prices a brief by deliverable.
The Glossier creator program in brief
The most common evidence is program hashtag on 1+ videos: 9 of 10 counted accounts carry it. The brand name alone never attributes an account. Counts below cover the 10 confirmed and likely accounts. Creators mark posts with #glossierpartner and #glossierrep.
| Metric | Value | Note |
|---|---|---|
| Accounts counted | 10 | 5 confirmed, 5 likely |
| Possible accounts (not counted) | 3 | Brand mentions without a program marker |
| Accounts by platform | 10 TikTok (Instagram not scanned) | Reflects search depth, not the program's mix |
| Program hashtags found | #glossierpartner, #glossierpartners, #glossierrep | 2 hashtags in use |
| Median followers | 7.3K | 10 accounts with a known count |
| Brand posts read | 25 | 25 TikTok, 0 Instagram |
| Median views per TikTok brand video | 1.9K | 6 over 10,000 |
| Newest brand post found | 8 October 2026 | |
| Winning UGC ads on Meta | 5 | 0 still running |
| Measured | 10 October 2026 | Program scan date |
Looking for creators like these? Browse beauty UGC creators, makeup UGC creators, TikTok beauty creators in our creator directory.
Where the data is thin
- 10 counted accounts is below the 15 a full Glossier program page needs, so creator size, platform and marker figures are counts. Treat them as a sketch of the program, not its shape.
- Winning ads cover Meta (Facebook and Instagram) only. Impression ranks are relative to Glossier's own ads in the library, and run days include any pauses Meta does not show.
- 3 more accounts mention Glossier without a program marker. They are listed as "possible" in the app and left out of every number here.
Method
Winning ads come from the public Meta Ad Library: UGC Agent reads Glossier's active and past ads, keeps the ones that look like creator content, and marks an ad a winner when it ran 45 days or more, sits in the top 10% of the brand's video ads by impressions, and was scaled into 3 or more copies or kept running past 60 days. Creator accounts were found by searching TikTok for program evidence and reading each candidate's recent videos, then scored with the same confirmed, likely and possible rules used across the dataset. Only confirmed and likely accounts are counted. Read the full rules in the dataset method.
Public reporting on the program that we checked against:
- Auxiliary Beauty: the state of Glossier, a timeline (2014 launch, Reps from spring 2017, later discontinued)
- Modash: Glossier influencer marketing breakdown (sponsored post volume, #glossierpartner, TikTok share)
- Rivo: Glossier referral and affiliate program breakdown (Generation Glossier, Shopify Collabs)
- Glossier help center: where Glossier is available (Sephora markets, TikTok Shop)
- Glossier: G Membership (US customer loyalty, not a creator program)
- Glossier job post: global communications and influencer director (ambassador structure, 2026)
Cite this data: UGC Agent, "Glossier ads", UGC Brands database, measured 9 November 2026, https://ugcagent.app/ugc-brands/glossier/
The account roster and playbook are in UGC Agent
This page is the Overview. The full Glossier record lives in the app's UGC Brands database:
- Accounts: all 13 attributed accounts with followers, output, best video and the evidence behind each attribution.
- Videos: 25 tracked brand videos, sortable by views and by how far each beat its account's median.
- Playbook: the caption openers creators reuse, the hashtags with median views, video length versus views, posting schedule and how program accounts are named.
Every plan starts with a 3-day free trial. Cancel anytime. The trial opens the Overview and Method tabs with a preview of the top accounts and most-viewed videos. On paid plans, Pro opens Overview and Method; Accounts, Videos and Playbook open on Premium.