As of 30 October 2026, the biggest UGC programs by 30-day views are Kalshi (81.8M), Suno (34.6M) and Tethered (25.4M). By creators, StudyFetch leads with 207 counted accounts. UGC Agent tracks 121 brands with public UGC creator programs, 5,245 creator accounts in all, and 97 of them use a program hashtag.
- Programs ranked
- 12173 full scans
- Creator accounts
- 5,245confirmed and likely
- Most views, 30 days
- 81.8MKalshi
- Biggest roster
- 207accounts, StudyFetch
The UGC programs with the most views
Fully scanned programs, ranked by views on brand videos posted in the 30 days before each brand's measured date. Sampled programs are not ranked by views, because their counts are lower bounds.
| # | Brand | Views, 30 days | Brand videos, 30 days | Median views | Creator accounts |
|---|---|---|---|---|---|
| 1 | KalshiConsumer apps | 81.8M | 12 | 80K | 23 |
| 2 | SunoConsumer apps | 34.6M | 95 | 615K | 34 |
| 3 | TetheredConsumer apps | 25.4M | 108 | 229K | 37 |
| 4 | Dr. SquatchBeauty and personal care | 22.6M | 280 | 1.3K | 86 |
| 5 | PoppiFood and beverage | 20.4M | 348 | 1.4K | 118 |
| 6 | AyaConsumer apps | 20M | 34 | 233K | 29 |
| 7 | OLIPOPFood and beverage | 14.4M | 97 | 8.5K | 70 |
| 8 | Bloom NutritionSupplements and wellness | 14.2M | 232 | 1.1K | 102 |
| 9 | StudyFetchConsumer apps | 13M | 2,549 | 541 | 207 |
| 10 | ParrotConsumer apps | 11.8M | 10 | 177K | 21 |
| 11 | CantinaConsumer apps | 11.8M | 328 | 577 | 188 |
| 12 | followpeekConsumer apps | 11.5M | 36 | 237K | 26 |
| 13 | FollowSpyConsumer apps | 11.3M | 20 | 272K | 40 |
| 14 | e.l.f. CosmeticsBeauty and personal care | 11.3M | 66 | 22K | 72 |
| 15 | HiggsfieldConsumer apps | 9.5M | 17 | 357K | 36 |
| 16 | Pingo AIConsumer apps | 8.2M | 43 | 91K | 32 |
| 17 | ClosureConsumer apps | 7.9M | 26 | 169K | 15 |
| 18 | GauthConsumer apps | 7.1M | 25 | 12K | 73 |
| 19 | Hello NancyConsumer apps | 6.2M | 35 | 162K | 44 |
| 20 | CelsiusFood and beverage | 6M | 573 | 809 | 177 |
| 21 | TapCookConsumer apps | 5.5M | 14 | 287K | 19 |
| 22 | ReplitConsumer apps | 4.4M | 4 | 297K | 21 |
| 23 | SakuraSpeakConsumer apps | 4.3M | 10 | 128K | 27 |
| 24 | Turbo AIConsumer apps | 4.3M | 59 | 2.5K | 85 |
| 25 | No ContactConsumer apps | 4.2M | 15 | 190K | 15 |
A few videos can carry a program: at Kalshi, the top ten videos made 67% of the views. Median views per video are the steadier measure of a program's typical result; our UGC video benchmarks compare formats on that basis.
The UGC programs with the most creators
Counted creator accounts (confirmed and likely) per program, across both measurement methods.
| # | Brand | Creator accounts | Median creator followers | Share under 1K followers | Measured |
|---|---|---|---|---|---|
| 1 | StudyFetchConsumer apps | 207 | 178 | 77% | full scan |
| 2 | CantinaConsumer apps | 188 | 371 | 64% | full scan |
| 3 | CelsiusFood and beverage | 177 | 4K | 20% | full scan |
| 4 | Wispr FlowConsumer apps | 162 | 156 | 59% | full scan |
| 5 | Alani NuFood and beverage | 151 | 2.3K | 22% | full scan |
| 6 | PoppiFood and beverage | 118 | 7K | 9% | full scan |
| 7 | Bloom NutritionSupplements and wellness | 102 | 39K | 3% | full scan |
| 8 | AirlearnConsumer apps | 90 | 1.5K | 41% | full scan |
| 9 | Dr. SquatchBeauty and personal care | 86 | 114K | 12% | full scan |
| 10 | Turbo AIConsumer apps | 85 | 336 | 64% | full scan |
| 11 | Bubble SkincareBeauty and personal care | 82 | 1.8K | 35% | full scan |
| 12 | AnaraConsumer apps | 79 | 249 | 68% | full scan |
| 13 | GauthConsumer apps | 73 | 9.5K | 22% | full scan |
| 14 | e.l.f. CosmeticsBeauty and personal care | 72 | 334K | 0% | full scan |
| 15 | OLIPOPFood and beverage | 70 | 86K | 17% | full scan |
| 16 | TeaConsumer apps | 70 | 4.2K | 21% | full scan |
| 17 | WizzConsumer apps | 69 | 1.8K | 35% | full scan |
| 18 | FloConsumer apps | 67 | 2.9K | 27% | sample |
| 19 | Jenni AIConsumer apps | 63 | 117 | 76% | full scan |
| 20 | Cal AIConsumer apps | 62 | 45K | 29% | full scan |
| 21 | NativeBeauty and personal care | 62 | 6.5K | 13% | full scan |
| 22 | Rise ScienceConsumer apps | 58 | 1.3K | 41% | full scan |
| 23 | LemmeSupplements and wellness | 55 | 6.4K | 20% | sample |
| 24 | MielleBeauty and personal care | 50 | 5.1K | 14% | sample |
| 25 | OUAIBeauty and personal care | 50 | 165K | 0% | sample |
The UGC programs posting the most videos
| # | Brand | Brand videos, 30 days | Videos per day | Active accounts | Views, 30 days |
|---|---|---|---|---|---|
| 1 | StudyFetchConsumer apps | 2,549 | 85 | 132 | 13M |
| 2 | CelsiusFood and beverage | 573 | 19.1 | 141 | 6M |
| 3 | PoppiFood and beverage | 348 | 11.6 | 107 | 20.4M |
| 4 | CantinaConsumer apps | 328 | 10.9 | 69 | 11.8M |
| 5 | Alani NuFood and beverage | 323 | 10.8 | 136 | 1.1M |
| 6 | Dr. SquatchBeauty and personal care | 280 | 9.3 | 75 | 22.6M |
| 7 | Rise ScienceConsumer apps | 250 | 8.3 | 49 | 712K |
| 8 | LocketConsumer apps | 242 | 8.1 | 17 | 372K |
| 9 | Bloom NutritionSupplements and wellness | 232 | 7.7 | 89 | 14.2M |
| 10 | Wispr FlowConsumer apps | 148 | 4.9 | 52 | 3.2M |
| 11 | Liquid DeathFood and beverage | 143 | 4.8 | 35 | 61K |
| 12 | AnaraConsumer apps | 133 | 4.4 | 22 | 615K |
| 13 | Bubble SkincareBeauty and personal care | 133 | 4.4 | 45 | 215K |
| 14 | TetheredConsumer apps | 108 | 3.6 | 24 | 25.4M |
| 15 | AG1Supplements and wellness | 99 | 3.3 | 23 | 35K |
High output usually means the volume model: many small or dedicated accounts posting every day. Read how apps run UGC for how that differs from a consumer brand's ambassador program.
The UGC programs with the best hit rate
Share of a program's brand videos that passed 10,000 views in 30 days, for fully scanned programs with at least 50 videos in the window.
| # | Brand | Videos over 10K views | Brand videos, 30 days | Median views | Median creator followers |
|---|---|---|---|---|---|
| 1 | e.l.f. CosmeticsBeauty and personal care | 58% | 66 | 22K | 334K |
| 2 | OLIPOPFood and beverage | 47% | 97 | 8.5K | 86K |
| 3 | Dr. SquatchBeauty and personal care | 27% | 280 | 1.3K | 114K |
| 4 | Turbo AIConsumer apps | 27% | 59 | 2.5K | 336 |
| 5 | Bloom NutritionSupplements and wellness | 27% | 232 | 1.1K | 39K |
| 6 | Wispr FlowConsumer apps | 18% | 148 | 1.3K | 156 |
| 7 | SunoConsumer apps | 18% | 95 | 615K | 5.2K |
| 8 | TetheredConsumer apps | 15% | 108 | 229K | 317 |
| 9 | PoppiFood and beverage | 11% | 348 | 1.4K | 7K |
| 10 | CantinaConsumer apps | 8% | 328 | 577 | 371 |
| 11 | CelsiusFood and beverage | 6% | 573 | 809 | 4K |
| 12 | Rise ScienceConsumer apps | 6% | 250 | 756 | 1.3K |
| 13 | NativeBeauty and personal care | 6% | 85 | 226 | 6.5K |
| 14 | Alani NuFood and beverage | 5% | 323 | 1K | 2.3K |
| 15 | AnaraConsumer apps | 5% | 133 | 718 | 249 |
The UGC programs adding creators fastest
| # | Brand | New accounts, 30 days | Creator accounts | Active accounts | Brand videos, 30 days |
|---|---|---|---|---|---|
| 1 | PoppiFood and beverage | 73 | 118 | 107 | 348 |
| 2 | Bloom NutritionSupplements and wellness | 66 | 102 | 89 | 232 |
| 3 | StudyFetchConsumer apps | 60 | 207 | 132 | 2,549 |
| 4 | CelsiusFood and beverage | 57 | 177 | 141 | 573 |
| 5 | e.l.f. CosmeticsBeauty and personal care | 54 | 72 | 58 | 66 |
| 6 | Dr. SquatchBeauty and personal care | 52 | 86 | 75 | 280 |
| 7 | OLIPOPFood and beverage | 52 | 70 | 57 | 97 |
| 8 | Wispr FlowConsumer apps | 36 | 162 | 52 | 148 |
| 9 | Alani NuFood and beverage | 36 | 151 | 136 | 323 |
| 10 | NativeBeauty and personal care | 35 | 62 | 40 | 85 |
| 11 | Bubble SkincareBeauty and personal care | 34 | 82 | 45 | 133 |
| 12 | Liquid DeathFood and beverage | 32 | 42 | 35 | 143 |
| 13 | Rise ScienceConsumer apps | 31 | 58 | 49 | 250 |
| 14 | Glow RecipeBeauty and personal care | 18 | 41 | 23 | 27 |
| 15 | AG1Supplements and wellness | 17 | 34 | 23 | 99 |
Every brand with a UGC creator program
All 121 brands with a public page in the UGC Brands database, by category, with their main program hashtag where they use one. Each name opens the brand's page: program size, 30-day output, format and hook mix, and how its creators were identified.
Beauty and personal care (20)
| Brand | Category | Creator accounts | On TikTok | Program hashtag |
|---|---|---|---|---|
| Anua | K-beauty skincare | 39 | 79% | #anuaambassador |
| Beauty of Joseon | K-beauty skincare | 30 | 93% | #beautyofjoseonpartner |
| Bubble Skincare | Skincare | 82 | 100% | #bubblepartner |
| COSRX | K-beauty skincare | 43 | 77% | #cosrxpartner |
| Dossier | Fragrance | 40 | 73% | #dossierpartner |
| Dr. Squatch | Men's personal care | 86 | 100% | #drsquatchpartner |
| Drunk Elephant | Skincare | 33 | 85% | #drunkelephantpartner |
| e.l.f. Cosmetics | Makeup and skincare | 72 | 100% | #elfpartner |
| Glow Recipe | Skincare | 41 | 93% | #glowrecipepartner |
| Kosas | Clean makeup | 39 | 79% | #kosaspartner |
| LANEIGE | K-beauty skincare | 37 | 84% | #laneige_partner |
| Medicube | K-beauty skincare and devices | 42 | 67% | #medicubepartner |
| Mielle | Hair care | 50 | 60% | #miellepartner |
| Native | Deodorant and body care | 62 | 100% | #nativepartner |
| Olaplex | Hair care | 44 | 64% | #olaplexpartner |
| OUAI | Hair and body care | 50 | 66% | #ouaipartner |
| Sol de Janeiro | Body care and fragrance | 40 | 85% | #soldejaneiropartner |
| Starface | Acne care | 33 | 73% | #starfacepartner |
| Topicals | Skincare | 27 | 89% | #topicalspartner |
| Touchland | Hand sanitizer and body care | 36 | 78% | #touchlandpartner |
Supplements and wellness (10)
| Brand | Category | Creator accounts | On TikTok | Program hashtag |
|---|---|---|---|---|
| AG1 | Greens supplement | 34 | 100% | #ag1partner |
| Arrae | Wellness supplements | 35 | 74% | #arraepartner |
| Bloom Nutrition | Greens, energy drinks and supplements | 102 | 100% | #bloompartner |
| Cymbiotika | Wellness supplements | 35 | 86% | #cymbiotikapartner |
| Goli | Supplement gummies | 27 | 70% | #golipartner |
| Grüns | Greens gummies | 31 | 81% | #grunspartner |
| Hiya Health | Kids vitamins | 30 | 80% | #hiyapartner |
| Lemme | Supplement gummies | 55 | 62% | #lemmepartner |
| Love Wellness | Women's wellness | 33 | 58% | #lovewellnesspartner |
| Ritual | Vitamins and supplements | 38 | 79% | #ritualpartner |
Food and beverage (12)
| Brand | Category | Creator accounts | On TikTok | Program hashtag |
|---|---|---|---|---|
| Alani Nu | Energy drinks and supplements | 151 | 100% | #alanipartner |
| C4 Energy | Energy drinks and pre-workout | 42 | 60% | #c4energypartner |
| Celsius | Energy drink | 177 | 82% | #celsiuslivefit |
| Chomps | Meat sticks | 47 | 68% | #chompspartner |
| Feastables | Chocolate and snacks | 30 | 70% | #feastablespartner |
| Graza | Olive oil | 40 | 80% | #grazapartner |
| Liquid Death | Canned water and energy drinks | 42 | 100% | #liquiddeathpartner |
| Liquid I.V. | Hydration drink mix | 49 | 61% | #liquidivpartner |
| Mid-Day Squares | Chocolate protein bars | 20 | 55% | #middaysquarespartner |
| OLIPOP | Prebiotic soda | 70 | 100% | #olipoppartner |
| Poppi | Prebiotic soda | 118 | 91% | #poppipartner |
| TRUFF | Truffle hot sauce | 35 | 83% | #truffpartner |
Fashion, footwear and home (6)
| Brand | Category | Creator accounts | On TikTok | Program hashtag |
|---|---|---|---|---|
| Comfrt | Loungewear | 39 | 79% | #comfrtambassador |
| Cozy Earth | Bedding and loungewear | 44 | 68% | #cozyearthpartner |
| Halara | Activewear | 33 | 91% | #halarapartner |
| Kizik | Hands-free shoes | 41 | 56% | #kizikpartner |
| Owala | Water bottles | 44 | 50% | #owalaambassador |
| SKIMS | Shapewear and apparel | 21 | 100% | #skimspartner |
Consumer apps (73)
| Brand | Category | Creator accounts | On TikTok | Program hashtag |
|---|---|---|---|---|
| Airlearn | Education · Language learning app | 90 | 71% | #airlearnpartner |
| Anara | AI study & research app | 79 | 76% | #anaraambassador |
| Atorie | Shopping · Marketplace app | 22 | 91% | none |
| Aya | Spirituality · Affirmations app | 29 | 48% | #ayamethod |
| BetterMe | Fitness and wellness app | 40 | 63% | #bettermepartner |
| Blossom | Finance · Investing app | 16 | 56% | #blossomcreator |
| Brainly | AI homework help app | 24 | 63% | #brainlypartner |
| Breeze | Relationships · Dating app | 22 | 100% | none |
| Cal AI | AI calorie tracking app | 62 | 85% | none |
| Cantina | AI character social app | 188 | 82% | #cantinapartner |
| Cheaterbuster | Relationships · Relationship tools app | 35 | 100% | #cheaterbuster |
| Closure | Health & fitness · Mental wellbeing app | 15 | 67% | #closure |
| Cluely | Productivity · Notes app | 33 | 76% | none |
| Collect | Finance · Financial tools app | 24 | 88% | #settlementfinder |
| Composio | Developer tools · AI development app | 23 | 48% | #composiopartner |
| Couple Joy | Relationships · Relationship tools app | 16 | 56% | #couplejoy |
| DealSeek | Shopping · Shopping tools app | 17 | 65% | none |
| Dupe.com | Shopping · Shopping tools app | 22 | 73% | none |
| EcoGPT | Productivity · Automation app | 30 | 83% | #ecogpt |
| EPIK | Creative tools · Photo editing app | 30 | 100% | #epikapp |
| Erly | Health & fitness · Sleep app | 17 | 41% | #erly |
| Fetch | Receipt rewards app | 48 | 63% | #fetchpartner |
| Finch | Self-care pet app | 28 | 64% | #finchpartner |
| Flo | Health & fitness · Womens health app | 67 | 100% | none |
| followpeek | Social · Social tools app | 26 | 77% | none |
| FollowSpy | Social · Social tools app | 40 | 70% | none |
| Gala GLP-1 | Health & fitness · Healthcare app | 16 | 94% | none |
| Gauth | AI homework helper app | 73 | 95% | #gauthpartner |
| Glam AI | Creative tools · Photo editing app | 22 | 100% | none |
| GoTall | Health & fitness · Health tracking app | 18 | 100% | none |
| GPTZero | Utilities · General tools app | 23 | 87% | #gptzeroad |
| Hello Nancy | Health & fitness · Womens health | 44 | 80% | #hellonancy |
| Higgsfield | Creative tools · Video editing app | 36 | 86% | #higgsfieldpartner |
| Hinge | Dating app | 38 | 74% | #hingepartner |
| Huckleberry | Health & fitness · Health tracking app | 15 | 100% | #huckleberrypartner |
| Jenni AI | AI academic writing app | 63 | 84% | #jenniai |
| Kalshi | Finance · Financial tools app | 23 | 100% | #kalshipartner |
| Ladder | Strength training app | 19 | 79% | #ladderpartner |
| LingoTok | Education · Language learning app | 30 | 87% | #lingotok |
| Locket | Photo-sharing social app | 29 | 72% | #locketpartner |
| Lovable | Developer tools · AI development app | 30 | 100% | #lovablepartner |
| Lovora | Relationships · Relationship tools app | 18 | 67% | #lovora |
| Musa | Health & fitness · Womens health app | 47 | 98% | none |
| No Contact | Relationships · Relationship tools app | 15 | 93% | #nocontact |
| Noise | Business · Marketing app | 40 | 100% | #noise |
| nomadtable | Travel · Travel community app | 16 | 69% | none |
| Parrot | Education · Language learning app | 21 | 57% | none |
| Picsart | Photo and video editing app | 39 | 69% | #picsartpartner |
| Pingo AI | Education · Language learning app | 32 | 63% | #pingoai |
| Playbacks | Productivity · Notes app | 15 | 73% | none |
| Quizlet | Study app | 25 | 64% | #quizletpartner |
| Raya | Social · Communities app | 21 | 95% | #raya |
| Replit | Developer tools · AI development app | 21 | 86% | #replit |
| Retro | Social · Social tools app | 32 | 75% | #retro |
| Rise Science | Sleep and energy tracking app | 58 | 100% | #risepartner |
| SakuraSpeak | Education · Language learning app | 27 | 56% | #sakuraspeak |
| Settlemate | Finance · Financial tools app | 17 | 71% | none |
| Sobo | Health & fitness · Mental wellbeing app | 25 | 80% | none |
| Sprout | Productivity · Automation app | 31 | 81% | #sproutpartner |
| StudyFetch | AI study app | 207 | 63% | none |
| Suno | Creative tools · Music creation app | 34 | 91% | #suno |
| Swerve | Entertainment · Stories app | 17 | 88% | none |
| TapCook | Food & drink · Meal planning app | 19 | 79% | #tapcook |
| Tea | Relationships · Dating app | 70 | 100% | none |
| Tethered | Relationships · Relationship tools app | 37 | 78% | #tethered |
| Thea | Fashion & beauty · Skincare app | 20 | 95% | #hellothea |
| TLDL | Education · Study tools app | 23 | 91% | #tldl |
| Tolan | Entertainment · AI companions app | 47 | 100% | #tolan |
| Triips | Travel · Booking | 22 | 100% | none |
| Turbo AI | AI notes / study app | 85 | 80% | none |
| Wayk | Health & fitness · Sleep app | 22 | 91% | none |
| Wispr Flow | AI voice dictation app | 162 | 38% | #wisprflowpartner |
| Wizz | Social · Social network app | 69 | 100% | #wizz |
For creators: getting into these programs
Most of these brands do not post open calls. Their creators are found by search, so the program hashtag is the best clue to what a brand looks for: search it, watch what gets posted, and pitch with work in that style. Our guides cover pitching brands, what brands look for and where brands look for UGC creators.
Method and limits
Every program comes from the UGC Brands database. An account counts for a brand only on public program evidence (a program hashtag, a disclosed paid post, a bio that says it posts for the brand, account naming), and only confirmed and likely accounts are counted. Fully scanned programs read up to 40 recent videos per account and give complete 30-day views; sampled programs read a few posts per account, so they appear in the creator and directory tables but not the views rankings. Brands get a public page at 15 counted accounts (20 for samples). This ranking is rebuilt with each export, so the order changes month to month; the monthly research reports keep dated editions.
Cite this data: UGC Agent, "Top UGC programs, October 2026", UGC Brands database, measured 30 October 2026, https://ugcagent.app/ugc-brands/top-ugc-programs/