UGC research: original data on creators and brand programs

The monthly UGC creator programs report

Each month we publish who ran the most UGC creators, where the views went, how programs mark their creators and how often program videos are disclosed as ads, alongside a breakdown of the creators in our index. The latest edition:

• Published 10 October 2026UGC creator programs, September 202611 brand programs measured: 1,109 creator accounts, 6,544 brand videos and 96.7M views in 30 days, plus 26,791 UGC creators by niche, country and email type.

Datasets and studies

• Most popular UGC nichesWhich niches UGC creators work in and which ones brands search for most, from the creator index and search demand.
• UGC Brands: how brands run UGC, measuredPer-brand pages for every program in the UGC Brands dataset: accounts, 30-day output and views, format and hook mix, method.
• How apps run UGC on TikTokThe app programs side by side: volume versus reach, dedicated accounts, posting cadence and views per video.
• UGC creator directoryCounts, follower bands and sample profiles of UGC-qualified creators by niche, platform, country and language.
• UGC ratesWhat UGC videos cost by niche, platform, creator size and deliverable, with the model behind each number.

How we measure

Brand program data comes from the UGC Brands database inside UGC Agent. For each brand we search TikTok and Instagram for public program evidence, read each candidate account's profile and recent videos, and attribute an account only when the evidence is specific to the program: a program hashtag, a reused caption or promo code, a bio statement, program account naming or ad disclosures. The brand name alone never counts. Totals include confirmed and likely accounts only.

Creator data comes from the UGC Agent creator index: Instagram and TikTok accounts that the app found while running searches for its users and qualified as UGC creators. We publish aggregates (counts, medians, shares) and never a creator's email. Individual creator pages show public profile data only and carry a removal link.

Using the data

You are welcome to quote any figure with a link to the page it came from and its measured date. Each report has a citation line and a CSV download where the data is tabular. Questions, corrections or a brand you want measured next: write to us through the contact page.

Want the underlying records rather than the aggregates? UGC Agent gives you the creator-level UGC Database and the per-brand account rosters inside the app.