The short answer
- Median followers
- 1,862UGC creators in the index
- Under 1,000
- 29.5%9,752 creators
- 100,000 and over
- 2.6%868 creators
- Hired by consumer brands
- 37Kmedian program's median creator
- Most UGC creators are small. 74.1% have under 5,000 followers, and only 1 in 10 has more than 18,900.
- TikTok UGC creators are bigger. Median 2,944 on TikTok against 1,712 on Instagram.
- Niche and country matter. Gaming creators have a median of 10,665; creators in Mexico, Argentina, Chile and Colombia sit between 3,996 and 10,666, against 1,616 in the US.
- Consumer brands hire far bigger creators than apps. The median consumer program's median creator has 36,900 followers; for apps it is 1,294.
UGC creators by follower count
UGC creators are mostly not influencers: brands hire them for the video, not the audience. That is why the median is under 2,000 followers, and why only 2.6% pass 100,000.
Instagram and TikTok
| Platform | Creators | Median followers | Under 5,000 followers |
|---|---|---|---|
| 27,071 | 1,712 | 77.1% | |
| TikTok | 6,023 | 2,944 | 60.5% |
Followers by niche
| Niche | Creators | Median followers | TikTok share |
|---|---|---|---|
| Gaming | 277 | 10,665 | 19.1% |
| Sports | 160 | 4,763 | 38.1% |
| Arts and crafts | 83 | 3,406 | 39.8% |
| Food | 1,491 | 2,272 | 23.9% |
| Fashion | 2,583 | 2,129 | 26.1% |
| Travel | 2,264 | 2,029 | 21.4% |
| Coffee and drinks | 115 | 2,024 | 50.4% |
| Fitness | 4,224 | 1,936 | 14.8% |
| Education | 224 | 1,856 | 43.3% |
| Parenting | 3,334 | 1,628 | 22.8% |
| Trading | 347 | 1,626 | 6.9% |
| Beauty | 7,585 | 1,616 | 25.9% |
| Lifestyle | 2,441 | 1,604 | 10.4% |
| Finance | 560 | 1,547 | 18.9% |
| Tech | 1,590 | 1,393 | 24.8% |
| Productivity | 156 | 1,373 | 24.4% |
| Pets | 316 | 1,302 | 51.9% |
| Home | 1,717 | 1,277 | 13.9% |
| Mental health | 402 | 1,034 | 10.7% |
Followers by country
| Country | Creators | Median followers |
|---|---|---|
| United States | 10,822 | 1,616 |
| United Kingdom | 3,926 | 1,594 |
| Spain | 1,130 | 2,100 |
| Mexico | 1,024 | 10,449 |
| Argentina | 745 | 10,666 |
| Chile | 629 | 5,440 |
| Canada | 577 | 1,987 |
| Italy | 529 | 1,450 |
| Australia | 465 | 1,436 |
| Colombia | 444 | 3,996 |
| Germany | 365 | 881 |
| Poland | 365 | 4,054 |
Spanish-speaking creators in Latin America tend to have larger audiences than English-speaking ones. More in where UGC creators are located.
The creators brands actually hire
Across 121 published programs, the median program's median creator has 3,755 followers, above the index median. The split by brand type is wide:
| Brand type | Programs measured | Median program's median followers | Accounts under 1,000 |
|---|---|---|---|
| Apps | 71 | 1,294 | 46.1% |
| Consumer brands | 50 | 36,900 | 11.8% |
For what each size gets in views, see do UGC creators need followers.
Method
Creators: 33,094 Instagram and TikTok accounts in the UGC Agent creator index qualified as UGC creators, follower counts as of the snapshot (31 October 2026). Niches with at least 40 creators are listed. Country is known for 23,705 creators. Program figures: 121 published programs in UGC Brands, measured 14 May 2026 to 30 October 2026, confirmed and likely accounts. Full data: UGC creator statistics 2026.
Download the numbers on this page as a CSV file. Free to reuse with a link to this page under CC BY 4.0.
Cite this answer: UGC Agent, "How many followers does a typical UGC creator have?", UGC Agent answers, published 1 November 2026, https://ugcagent.app/answers/how-many-followers-do-ugc-creators-have/
Limitations
- The index holds creators the app found while running searches for its users, so it over-represents the niches and countries brands search for.
- Follower counts change; these are the snapshot values.
- Apps and consumer brands are split by the program's category.