UGC answers

How many UGC videos does a brand post per month?

The median brand program posted 14 UGC videos in 30 days: across 73 fully scanned programs measured in October 2026, consumer brands posted a median of 116 and apps 10, and the busiest program (StudyFetch) posted 2,549.

Published 1 November 202673 programsMeasured 1 October 2026 to 30 October 2026

By Vic, founder of UGC Agent

The short answer

Median program: 14videos in 30 days
Consumer brands: 116median videos in 30 days
Apps: 10median videos in 30 days
Per active creator: 0.41videos a week, median program

Output varies by two orders of magnitude. 28 programs posted under 10, 25 programs posted 10 to 49, 11 programs posted 50 to 199 and 9 programs posted 200 or more videos in 30 days.
Consumer brands post more, from more creators. Their median is 116 videos a month against 10 for apps.
Each creator posts about once every 2.4 weeks. The median program's active creators posted 0.41 videos a week (apps 0.4, consumer brands 0.58).
One app program runs at factory scale. StudyFetch posted 2,549 videos in 30 days, more than the next 7 programs together.

Videos per program per month

Fully scanned programs by brand videos posted in 30 days
Videos in 30 days	All programs	Apps	Consumer brands
Under 10	28	28	0
10 to 49	25	22	3
50 to 199	11	5	6
200 or more	9	4	5

Monthly output by brand type
Programs	Median videos (30 days)	Middle half	Busiest
All	14	5 to 66	2,549
Apps	10	4 to 26	2,549
Consumer brands	116	66 to 280	573

How often each creator posts

Per active creator, the median program saw 0.41 videos a week, about 1.8 a month; the busiest quarter of programs saw 0.76 or more. At the median pace, 10 active creators produce about 18 videos a month. Programs that want more volume either add creators (consumer brands) or pay a few creators to post daily (some apps; the most intense program averaged 4.51 videos per creator per week).

The busiest programs

Programs posting the most brand videos in 30 days
Program	Type	Videos in 30 days	Active creators	Per creator per week
StudyFetch	App	2,549	132	4.51
Celsius	Consumer brand	573	141	0.95
Poppi	Consumer brand	348	107	0.76
Cantina	App	328	69	1.11
Alani Nu	Consumer brand	323	136	0.55
Dr. Squatch	Consumer brand	280	75	0.87
Rise Science	App	250	49	1.19
Locket	App	242	17	3.32

More volume does not mean more views per video: the high-volume programs all have low medians. See how many views a UGC video gets.

Planning your volume

Start from the creator count. At about 0.41 videos per creator per week, the number of active creators sets your monthly output; see how many creators brands work with.
Budget per video. Use the UGC rate calculator and campaign ROI calculator to price a month.
Track every post against your median so you know which creators to keep.

Method

73 fully scanned programs in UGC Brands (59 apps, 14 consumer brands), measured 1 October 2026 to 30 October 2026. Videos are brand posts by confirmed and likely accounts in the 30 days before each program's measured date. Videos per creator per week divide those posts by the program's active creators. Written by scripts/build-ugc-answers.mjs from the UGC Brands export. Every program: Top UGC programs.

Download the numbers on this page as a CSV file. Free to reuse with a link to this page under CC BY 4.0.

Cite this answer: UGC Agent, "How many UGC videos does a brand post per month?", UGC Agent answers, published 1 November 2026, https://ugcagent.app/answers/how-many-ugc-videos-does-a-brand-post-per-month/

Limitations

Counts are floors: posts without public program evidence (a tag, code or mention) are not attributed.
One 30-day window per program; launches and seasonal pushes move these numbers.
Only 14 fully scanned consumer brand programs.