As of 28 October 2026, UGC Agent has measured the UGC programs of 6 fashion, footwear and home brands, led by Cozy Earth, Owala and Kizik. Together they count 222 creator accounts on TikTok and Instagram. The typical program's median creator has 31K followers, 42% of creators have under 10,000, and 6 of 6 brands use a program hashtag.
- Brands
- 61 full scans, 5 samples
- Accounts
- 22271% on TikTok
- Typical median creator
- 31Kfollowers
- Under 10K followers
- 42%of creators
The 6 fashion, footwear and home UGC programs side by side
Every row counts confirmed and likely creator accounts. 1 program was scanned in full, with complete 30-day views; 5 were measured from a sample of public posts, so their rosters are a floor and they have no 30-day view total. Follower medians leave out Instagram profiles we could not read.
| Brand | Accounts | TikTok | Median followers | Under 10K | Program hashtag | Measured how | |
|---|---|---|---|---|---|---|---|
| SKIMSShapewear and apparel | 21 | 21 | Not scanned | 45K | 24% | #skimspartner | Full scan, 317K views in 30 days |
| KizikHands-free shoes | 41 | 23 | 18 | 1.1K | 65% | #kizikpartner | Sample of 48 posts |
| Cozy EarthBedding and loungewear | 44 | 30 | 14 | 36K | 23% | #cozyearthpartner | Sample of 46 posts |
| OwalaWater bottles | 44 | 22 | 22 | 26K | 34% | #owalaambassador | Sample of 49 posts |
| ComfrtLoungewear | 39 | 31 | 8 | 4.1K | 72% | #comfrtambassador | Sample of 43 posts |
| HalaraActivewear | 33 | 30 | 3 | 38K | 30% | #halarapartner | Sample of 38 posts |
What the fashion, footwear and home programs have in common
- A mix of small and established creators. Of the 215 creators with a known follower count, 31 have under 1,000 followers, 59 have 1,000 to 10,000, 73 have 10,000 to 100,000 and 52 have over 100,000. The smallest median creator is at Kizik (1.1K), the largest at SKIMS (45K).
- The biggest rosters. Cozy Earth (44 accounts), Owala (44 accounts) and Kizik (41 accounts) have the most attributed creators. Rosters measured from a sample are a floor: a sample of about 45 posts can only surface so many creators.
- 6 of 6 brands use a program hashtag. The most common naming is brand + partner (6 brands), then brand + ambassador (3 brands). Examples: #skimspartner (SKIMS), #kizikpartner (Kizik), #cozyearthpartner (Cozy Earth) and #owalaambassador (Owala).
- An English-language, US-first market. 98% of creators with a detected language post in English, and 88% of creators with a known location are in the United States. Location is known mainly from TikTok post locations and bios, so it covers only part of each roster.
- One program measured in full. SKIMS (317K views in 30 days, median 2.7K per video). In that program, 50% of brand videos carry an ad disclosure in the caption or a platform ad label.
How big the creators are
Pooled across the 6 programs, by each creator's public follower count on the measured date. Brands that hire mostly under 10,000 followers are buying content, not reach: the video is the product, and the brand's own ads or accounts carry it.
Program hashtags in fashion, footwear and home
6 of the 6 brands have a hashtag their creators put on paid posts. SKIMS: #skimspartner, #nikeskimspartner, Kizik: #kizikpartner, Cozy Earth: #cozyearthpartner, #cozyearthcreator, Owala: #owalaambassador, #owalapartner, Comfrt: #comfrtambassador, #comfrtpartner and Halara: #halarapartner, #halaracircle. The UGC program hashtags page compares naming across every category.
Hiring creators for a fashion, footwear and home program
The rosters above show the kind of creator these brands already pay. To find your own, browse fashion UGC creators, home UGC creators, home decor UGC creators, lifestyle UGC creators in the creator directory, read UGC creators for fashion, or check what creators charge on our UGC rates pages.
Method and limits
Every brand here comes from the UGC Brands database and follows the same attribution rules: an account counts only on public program evidence (a program hashtag, a disclosed paid post, a bio statement, account naming, a reused caption or promo code), never on the brand name alone. Confirmed and likely accounts are counted. Fully scanned brands read up to 40 recent videos per account; sampled brands were measured from a sample of TikTok videos and Instagram posts found by searching for paid markers, so their rosters are a floor, their views are lower bounds and Instagram views are not public. Search also surfaces bigger accounts first, so sampled rosters likely over-represent established creators; compare creator size across methods with that in mind. Full rules are on the UGC Brands hub.
Cite this data: UGC Agent, "Fashion, footwear and home UGC programs", UGC Brands database, measured 28 October 2026, https://ugcagent.app/ugc-brands/fashion-and-home/